If you want people to believe in something that’s true-but-hard-to-believe, you simply demonstrate that your product does what you say it does. Show them how it works.
Here’s one famous example …
The history of the elevator is long and rich. But the first elevators weren’t installed until the mid-18th century.
While these elevators were convenient, there was just one potentially fatal problem. If the lift cable broke, the cab dropped — wounding or killing everyone inside.
One enterprising type, a man by the name of Elisha Otis, decided it was time to change that. So, in 1852, he introduced his safety elevator.
But he didn’t just simply run around town nailing posters of his invention on doors, horse posts, and saloon walls.
No.
He introduced his safety elevator with a very dramatic demonstration.
In 1853, in front of a crowd of onlookers at the Crystal Palace, Otis raised his safety elevator three stories high, and then cut the cable — while he was still inside.
In this 8-minute episode of Rough Draft with Demian Farnworth, you’ll discover:
- The fate of Elisha Otis
- How the founder of Dropbox demonstrated his product (before it even existed)
- Which group of professionals know instinctively to demonstrate their product to make more sales
- The very first item that was blended on Blendtec’s “Will It Blend?” show
- The simplest way to demonstrate a product (think chronology)
Rough Draft on iTunes
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