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Advertising

by  Stefanie Flaxman
on  April 14, 2022

Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

Advertising Content Marketing Selling Writing

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never…

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Beth Hayden

13 Timeless Lessons from the Father of Advertising

Advertising Content Marketing Copywriting Creativity Productivity
Sean Flanagan

Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved

Advertising Copywriting Social Media Marketing
Demian Farnworth

Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?

Advertising Content Marketing
Demian Farnworth

Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers

Advertising Content Marketing Writing
Rainmaker.FM

Native Commerce: Media That Makes Real Money

Advertising Content Marketing Entrepreneurship Native Commerce Rainmaker FM
by  Rainmaker.FM
on  July 6, 2015

All Great Writing Boils Down to These 4 Emotional Appeals

Advertising Copywriting Rainmaker FM

Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is…

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Demian Farnworth

How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

Advertising Content Marketing Copywriting
Rainmaker.FM

How to Sweep Away Skepticism with a Dramatic Demonstration

Advertising Copywriting Entrepreneurship Rainmaker FM
Rainmaker.FM

Want Copy That Actually Works? Start with Mass Desire

Advertising Content Marketing Copywriting Rainmaker FM
Demian Farnworth

The ‘Short Copy’ Trap When Offering Free Opt-In Content

Advertising Content Marketing Copywriting
Demian Farnworth

10 Ways to Piss Off David Ogilvy (Free Poster)

Advertising Copywriting Posters
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