Boosting conversions seems simple enough.
Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.
So, why is it that our conversions often suck?
Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?
Imagine a road trip to San Francisco …
You pack your bags. You check your car’s oil level and tire pressure. You put the latest Rainmaker.FM podcasts on your stereo, and you’re ready to set off for the 2,850-mile journey from Washington, D.C. to the Fillmore Jazz Festival.
Despite a dodgy navigation system, traffic jams, road work, several arguments with your friend, a dirty motel, and a flat tire, you arrive in San Francisco six days later.
You’re exhausted. Your back hurts. Your nerves are frayed.
But you’re just in time for the opening concert.
Landing pages are like that road trip
But there’s one huge difference.
While you were committed to arriving in San Francisco on time, your web visitors are less goal-driven. Unclear directions make them turn around and click away. And that’s when you might lose them forever.
What can you do to create a smooth journey for your web visitors? How can you get them to subscribe to your email list or click that “buy” button?
Let’s look at the most common roadblocks that send web visitors stumbling around, so you can avoid these mistakes on your landing pages.
And once you’re making more money, you can finally go on that road trip adventure you’ve been dreaming about since reading Jack Kerouac’s On The Road as a teenager.
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Over to you …
Have you ever made a landing page goof? How did you fix it?