I’ve always found the goal of meeting a word count to be a bit silly.
Some messages can be clearly communicated in 200 words and others need 2,000 words.
But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent.
That’s why I consider the ability to self-edit one of the most valuable skills a writer can develop.
However, writers have to gain momentum to fuel their careers. They need to publish content regularly in order to make the best choices for their work going forward.
So, how do we marry these two ideas — precise communication and writing practice?
I call it the balance of The Prolific and The Potent.
5 steps to prolific and potent writing
The five-step process is ridiculously simple:
- Write a lot.
- Edit your text into a cohesive presentation (and save the parts you cut out).
- Publish.
- Look for ways to improve.
- Repeat.
While all the steps are easier said than done, #4 is a particular challenge because if you’re too self-critical you’ll get stuck.
At the same time, if you never find aspects to improve, you’re probably not that interested in growing.
Here’s a key lesson I’ve learned
“Improving” should be how you can serve your audience better, not necessarily how you can make yourself look better.
For example, I’m slightly embarrassed by some older pieces of content I’ve produced.
But …
- Are there technical things wrong with them?
- Are there actual mistakes?
Not really. They just don’t resonate with me now.
To overcome that, I have to remember that we’re all in different places in our journeys. Something I wrote three years ago could be brand-new and relevant to someone who discovers it today … even though I’ve evolved from that point.
Because ultimately, even though I may not like one of my older pieces of content, it could be the perfect solution for someone who is currently in the stage I was in when I wrote it.
So instead of wasting time being embarrassed, I look for any aspects I can improve to enhance the audience experience.
“High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else.
You have to demonstrate those benefits both within your content and the ways you promote it.
How writers work and evolve
I wanted to talk about how writers work and evolve today because I recently recorded a two-part series on The Writer Files with host Kelton Reid.
A few highlights from each episode are below …
How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part One
- My early exposure to journalism and unique path to a career in writing and editing
- Why great things happen when you make yourself vulnerable
- How to incorporate balance and philosophy into your content mindset
How Copyblogger’s Editor-in-Chief Stefanie Flaxman Writes: Part Two
- Kelton’s very first day as a copywriter at Copyblogger
- Why so much of the writing process doesn’t involve actual writing
- One great hack to jumpstart your own writing
My introduction to Kelton’s writing was here on Copyblogger six years ago. He wrote for the site, and I was a regular reader — we didn’t know each other.
It’s an honor that he’s now a friend and colleague, so check out the show if you’d like to hear a casual, fun conversation about creativity and how I became Copyblogger’s editor. 🙂
Reader Comments (22)
Catherine Reinehr says
100% agree with arbitrary word counts! My writing has always tended to be concise—I say what needs to be said, and I move on. It caused me no end of headaches in school because I’d routinely turn in (perfectly good) papers that were half the required length. ?
Stefanie Flaxman says
Yes!
Arbitrary word counts for school papers can train people to be repetitive … and if anyone goes on to write professionally, they quickly learn that editors will cut out that extra text.
Then those writers may not like editors. 😉
Duke Kimball says
I love the metric you lay out for quality! It can be far too easy to stay focused on the minutiae of prose style or SEO metrics and lose sight of the most important things: how useful the blog is to its intended audience and how unique your content is. Thanks for the great reminder and reinforcement!
Stefanie Flaxman says
Thanks, Duke!
Kelton’s post today drives that point home:
https://copyblogger.com/uncanny-valley/
I love the guideline that if you’re doing something familiar, make it surprising … and if you’re doing something surprising, make it familiar.
Emenike Emmanuel says
Hello Stephanie,
This is an amazing piece. I shared an old post I wrote a few years ago on the same social media platform and it went viral.
At a point I was wondering if it was because of my influence today or because I spoke to the right audience but your article has come to clear that.
What’s old to me might be new to someone else in another stage of life. We will continue to evolve and get better.
Thanks for sharing.
Emenike
Stefanie Flaxman says
Cool example, Emenike! 🙂
Ryan Biddulph says
Service is at the core of my writing. So getting clearer through practice, editing and just repeating simple processes makes things flow smoothly. Like a full commit to helping folks as much as possible energizes me to be prolific and potent. Love your simple style 😉 Powerful, simple and clear win in the writing game. Complex stinks LOL.
Ryan
Stefanie Flaxman says
I see “Complex Stinks” t-shirts in your future, Ryan. 😉
Jane Rucker says
Great piece! Flow and connecting with my reader is the goal for me. It’s all about meeting that reader where they are and giving them what they need. Editing your own writing is definitely a special skill and craft, but quite valuable once you learn it. I totally agree with your five-step process, too. Thanks for sharing!
Stefanie Flaxman says
Flow makes such a difference … great point, Jane! 🙂
A long post could seem really short if it flows properly. On the other hand, a short post could seem really long if it doesn’t.
Kelton Reid says
Thanks Stef! The honor is all mine 😉
Stefanie Flaxman says
😀
Surabhi says
Hey Stefanie,
This is such a valuable piece of information. Word-count doesn’t matter after all, if what you write is irrelevant to your topic. If that same information can be expressed clearly in fewer words, then don’t expand your text.
As bloggers, we tend to write longer posts because they rank well in search engines and are in-depth. But, this should not be compromised for quality content.
Also, honing your skills is such an important task. With practice, you get better at your craft.
Surabhi
Stefanie Flaxman says
Thanks, Surabhi! Yep, there’s no substitute for practice and fine-tuning. 🙂
Maurizio says
Dear Stefanie,
thanks a lot for your precious advice.
I only have a doubt. I am a journalist and I am starting a blogging about an old criminal case in Italy (1971).
The website introduce a new book I am publishing about a cold case.
My posts will help my readers to discover a fascinating story and to learn aspects never discussed before.
Your wrote: “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else.
I have two questions:
– How can I help my audience? I don’t solve their problems or give them advice. Just news and media analysis about an old intriguing cold case…
– I’m using the right number of words in each post. But… how many posts should I publish every week? I read that I should post a lot at the beginning of my blog…
Thanks for your help.
Best wishes from North Italy.
Maurizio
Stefanie Flaxman says
Those are great questions, Maurizio. 🙂
1. For your project, I’d say crafting a clear, cohesive, and entertaining presentation for each blog post you publish is the best way to serve your audience. You could look at the podcast Serial as an example. Focused and engaging posts will keep readers intrigued and looking forward to your next installment.
2. How often you publish could be determined by how often you’re able to create one of those clear, cohesive, entertaining presentations. Publishing once a week is a good starting place … and you can always publish more often.
Shea Castle says
Love the thought about older content being relevant to new readers even when it seems outdated to me. Plenty of my older posts become the more popular ones, despite me re-reading and knowing my writing has improved greatly since then.
Additionally, I’ve found that the posts with fewer words often lead to more engaged readers. Give them what they need but still leave them wanting more. Guess I need to continue to work on my long-windedness…
Stefanie Flaxman says
I think we brace ourselves for how mean people can be on the internet, but then find that sometimes our greatest critics are … ourselves.
But as long as it’s not excessive, that self-critic can lead to more growth than inevitable troll junk. 🙂
I say turn that long-windedness into a series! 😉
https://copyblogger.com/fascinating-content-series/
Eva says
I’m so glad you acknowledged the silliness of arbitrary word counts, as well as the fact that there’s no point being embarrassed by older content.
Ever onward, right?
Stefanie Flaxman says
That’s it! 🙂
Patrick says
I also look back at some of my older writing and start thinking that it seems really basic. It almost feels like, duh. But one person’s “Duh” can be another persons insight. So, I would like to second the notion of keep writing and keep evolving.
Stefanie Flaxman says
I love that! And I get insights from “duh” all the time.
It’s like when you re-read a helpful book after you’ve evolved a bit … you learned from it the first time you read it, and even though the concepts aren’t completely new the second time you read it, you’ll make more connections and find new applications for the material. 🙂
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