If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls

If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls

Reader Comments (7)

  1. It’s good if there are others doing the same thing as you. Stepping out of the box and becoming clearly different allows your brand to stand out. In the terms of vegan donut or cinnamon rolls, what are you doing different that sets you apart? THAT is how your value proposition can stand out, making you unique even when others say, “…But it’s the same product…” YOU become the reason they buy the thing they were going to buy in the first place!

    Great article, Stefanie!

  2. I’m not vegan but this post has me craving vegan cinnamon rolls now!

    Sometimes it comes down to personality, too. That’s the difference between ‘same’ and ‘more valuable’. If someone likes your added cinnamon in a world of donuts, you’re good to go.

  3. Stefanie I love that cross of familiar and exceptional. I intend to toe this line daily through my offering. Offer simple advice but sell a spectacular dream. Inspire people to persist with simple, so they live spectacular lives.

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