Editorial note: Our friends over at Marketing Sherpa had the cool idea of running an email subject line contest, and we couldn’t resist joining in.
The contest is now closed for new entries — thanks to everyone who participated! Read the post and comments and see if you can pick the winner — then find out who won here.
Subject lines are by far the easiest element of your email marketing to test.
Heck, they’re probably the easiest copywriting element to test, period.
And it’s a good thing too: there’s a lot you can learn about your audience from testing subject lines.
A well-run test can tell you:
- What elements of your offer are most appealing?
- Do you have to offer an incentive to get your customers to take even a basic action?
- If so, what incentive works best?
But here’s another thing about subject line testing … sometimes you just hit a wall.
To quote The Barenaked Ladies, sometimes you just feel like, “It’s all been done.”
How do you break through this wall?
As a solo act — an individual copywriter or marketer writing subject lines — sometimes you simply run out of ways to rearrange those few characters in that small space.
At times like this, you need to reach out and get fresh ideas to test and push the envelope. For instance, what kinds of ideas can folks like these give you?
- Designers
- IT
- Sales
- Customer Service
- Your marketing peers within (and outside) your company
- Your audience
We’ve written a lot (and I mean a lot) of subject lines, and we’re taking a small part in looking for a truly fresh perspective for an upcoming Marketing Sherpa email about the Optimization Summit 2012 in Denver.
We’re asking you to join us in this little subject line writing competition, and we’ll make it worth your while.
The winning subject line in our test will receive a free ticket to Optimization Summit 2012 plus a free MarketingExperiments Landing Page Optimization Online Course.
That’s $1,900 worth of stuff. (See, we told you it was awesome.)
Here’s how you can enter the contest …
Just enter the subject line you think will receive the most clickthroughs in the comments below.
(We measure success by clickthroughs, not open rates.) The research question for this test is “Which subject line will produce the highest clickthrough rate?”
The only variable in the test will be the subject line.
The email copy, offer, and everything else will stay exactly the same, so this is a single-factor test. Read the body of the email message below to get the entire picture …
Here’s the email
Subject Line — That’s up to you
Dear Marketer,
Once visitors reach your landing pages, do they have a clear understanding of what they should do next?
Only through testing will you know for sure.
Whether it’s to get more information, download a white paper or register for an event, it should be very clear to your audience what the next step should be.
The challenge isn’t testing. The challenge is discovering what changes to test.
Join us for Optimization Summit 2012, where our industry experts will teach you how and what to test.
Over the course of four days you’ll discover exactly what you need to change on your key landing pages from your ecommerce, subscription, or lead-gen paths.
We’ve assembled a team of industry experts that can help you with your unique set of circumstances. Although the general sessions and pre-summit workshop will be very informative, there is nothing quite like advice that is tailored to your specific situation. That’s where our one-to-one coaching clinics come in.
This is your chance to get one-to-one advice on:
- Metric & Analytics Setup
- Test Validity
- Value Proposition
- Metric & Analytics Interpretation
- Conversion Optimization
- Test Setup
Click here to watch a short video clip highlighting Dr. Flint McGlaughlin, one of our keynote speakers, discussing how you can optimize your landing pages for maximum conversion.
Our goal is for every one of our attendees to leave the Summit armed with great ideas and answers to their most pressing optimization questions.
Looking for more information? Visit the Optimization Summit 2012 website to get more information on the agenda, location and reasons to attend.
Early Bird Special Ends 4/30: Reserve your ticket and save $300.00.
We look forward to seeing you and your peers in Denver.
Sincerely,
Todd Lebo
, Senior Director of Content & Business Development
, MarketingSherpa
P.S. Interested in bringing your entire team? Groups of three or more can save 25% off the cost of their tickets.
Meet the judges
Nathan Thompson, Senior Research Manager, MECLABS will pick the three subject lines he thinks will get the highest clickthrough rate based on his extensive testing experience.
Brian Clark and Sonia Simone will also pick their three favorite submissions from the comments here on Copyblogger to include as treatments in the test.
But the ultimate judge will be the customer. Whichever selected subject line receives the most customer response will win.
And, even if you don’t win, you can show the world your mad persuasive copy skills by entering your submission in the comments section below.
So just drop your very best subject line for the email above in the comments section of this post by Wednesday, March 28th, at midnight Eastern Daylight Time.
Good luck. And may the best subject line win
Note: Submitting a comment with a subject line on this blog post constitues acceptance of the terms and conditions of this contest.
Post image by Land of the Lost
PS. Check out these related resources …
If you want to brush up your subject line chops, here are some resources that can help.
Reader Comments (497)
OS 2012 beats KONY 2012
Hilarious! I like how you went with the viral angle.
My entry in the contest would be…..”Ths Simple Task Is the Key to Your Success”
My Subject line for the contest will be : BLOW IT OR MAKE IT!
Just testing for clickthrough reduces response rate, and what you can do about it.
Hi guys,
My subject line suggestion is: Convert more sales from your landing pages
Kind regards,
Mark
What?! Your landing page isn’t your conversion page?
I LOVE this.
Do your landing pages pass the test?
“The One Ticket Guaranteed to Increase Your Sales, Sign Ups and Success”
[Name], Give us 4 days and we will turn you into an optimization expert
A scientific way to increase your conversions.
Here is one to consider:
[First Name], Do you want to know the secret behind landing pages that CONVERT?
Best,
Rajesh
This would certainly get my attention Rajesh.
“[First Name], Serious Issues with your Website: This Email will Save your Company!”
Don’t mean to offend but this sounds a bit spammy to me.
YES! Convert More Visitors Into High-Quality Leads
“Yes You Can! Take Flight with Your Site with this Early Bird Special!
This will blow away the competition with a great promise, and scarcity:
“Limited: get one-on-one marketing help from us”
Optimize Your Landing Pages: Change is Good
Cool competition! Not sure if I’ll win but just a shot.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
[First name], Invest 4 Days and [Early Bird Price] for Increase in Sign ups and Sales – Guaranteed
Need urgently tailored LP coaching? Join us for Optimization Summit 2012!
Me like! Simple, clear and spells the benefits.
Optimize Yourself Before You Optimize Your Landing Pages
Do your landing pages pass this test?
Ready for better conversions? Give us 4 days…
2013 Trend: How to win clicks and influence people.
Love it Sue!
Beer, Boobs, and Conversions: the secrets to your success
I’m a woman. How will “beer, boobs and conv” work on me?
Woman like boobs… Maybe they will want to compare boobs and get better conversions…
Your Conversion Rates Suck. Want to Know Why?
Not bad, but could sound offensive.
In your quest for conversions, what makes you so sure you’re not testing the wrong things?
“Is This Blogger Stealing Your Traffic?”
Never fails![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Successful selling demand successful selling. Learn the secrets inside.
(Subject line for email)
Copywriter: I need your help. Re-write the body-copy of this email.
Who gets the bird? Optimization resolved the chick or the egg argument!
£300 off tickets to Optimization Summit 2012 – test-ing times ahead
Your landing pages are driving people away. Fix it.
Landing page optimization: Are you failing your own tests?
2013 Insight: How to win clicks and influence people.
“How I Sell More Than You Using Landing Pages”
Thanks
Great contest!
Ryan H.
Haha! What fun! I’ll be back with a list. For now, a fun one that just popped into my head:
Why Your Business Landing Pages Craves This Can of Whoop-AsSEO
Are visitors taking off from your landing page?
Why testing alone doesn’t produce profitable landing pages
Tossing a few more into the hat:
1. [First Name], Do you want to know why 92.3% of landing pages suck?
2. [First Name], What if your landing pages conversions went up by 922% in 4 days?
3. [First Name], Do your landing pages suck?
Best
Rajesh
I am loving the second one.
Just another subject line
I’ve seen this one work well![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
TOP 1-to-1 advise on optimisation
Discover laser-precise techniques to 86 Landing Page Landmines
Oops… Forgot to add quotes around “86” your landing page Landmines!
In case that you didn’t see my subject line, I’m sending it again:
YES! Convert More Visitors Into High-Quality Leads
“Get tailored coaching for landing pages that WIN”
:o)
“Master the art of creating perfect landing pages”
“Master the art and science of creating perfect landing pages”
Why Your Landing Page Just Landed In Your Customers’ Trash Can
Your Landing Page is SEO Bad Because…!
Your Landing Page Needs More SEO Cowbell
That about covers the fun angle.
Opps! My first one should be:
Why Your Business Landing Pages Crave This Can of Whoop-AsSEO
Turn Landing Page Disasters Into Diamonds
I like this one
“Why You Haven’t Figured It Out Yet”
Thank you![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Give your customers a landing page that allows your business to take off
Save. Optimize. Convert.
Testing, testing … Is this thing on? Find out here …
What a great idea, cool contest.
Great idea for a contest/promotion. Really great.
So far, I like the one above … testing testing. I’d open that one.
Haha, I like it! Very clever.
The one-click wonder…why your website is a total turn-off.
A few more to the mix:
1. Don’t click this if you are happy with your landing page conversions
2. Warning: Clicking this may boost your landing page conversions by 322% or more
Best,
Rajesh
Save $300: This Is NOT A Test!
How to See Your Own Blind Spots
Subject Line: Can customers WIN FREE SEX on your landing pages?
BAD NEWS…you’re losing money on your website
Learn the ABC’s of A/B Testing
How to Capture Visitor Attention and Lead Them to Conversion
GPS Your Landing Page for Laser-Sharp Conversions!
Where did it all go wrong? Take a look at your website from a different angle.
I’ll throw my hat into the ring. Here’s my subject line submission:
re: testing
Very interesting.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
“Your ticket to landing page success…hint: there will be a test!”
This contest is a great idea! Here’s my contribution:
Exclusive One-on-One Coaching Clinics to Optimize – and Monetize – Your Landing Pages
Do you even care anymore
Excellent!![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Read this email or we’ll shoot this dog…
(Hope you get the reference and don’t think I’m some monster!)
I get it, anyway.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Oi!!!! Careful now!
Help us test this subject line and landing page
HURRY- Tickets Are Running Out! Optimize Your Landing Page for Greater Conversion Plus Save $300!
“How Landing in Denver for a couple of days can “Land” you a wealth of new customers….”
2012 Officially Declared Year Landing Pages Died
How to Optimize Your Landing Pages for Maximum Conversion
3 entries for the subject line contest from Erica Klein, Thought Leadership Writer and Strategist —
1) Note to Self: Get my hands on these secrets before the boss!
2) Things to do in Denver so your emails won’t be dead
3) Ah, the Rockies in summer — plus better click-through rates!
Take a Test on What to Test
Sweet, I like a challenge![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Pick our brains, one on one, four days long.
Get Intensive 4-Day Coaching on Testing for Better Conversion
Tried and Tested: Intensive 4-Day Workshop
Better Conversions in 4 Days
Better Conversions in 96 Hours
Fierce Tactics to Convert Leads and Increase Sales
How to test your landing pages
“Your landing page sucks, test it to find out why”
The early bird gets the conversions – register now
“Your landing pages stink. Learn how to fix them.”
You Are Not Alone …
Wow. Sean Platt? Heh
There is No Subject Line
1. Your landing page needs you to learn our optimization secrets.
2. Better tests = better conversion. You can’t afford to miss the Optimization Summit.
The Biggest Mistake in Landing Page Optimization and How to Fix It
Sounds like a cool contest. Here is my entry:
“No, you can’t . . .”
I guess this could also be tested with:
“No, {firstname_fix}, you can’t . . .
I’d throw in my vote for “No, {firstname_fix}, you can’t . . ” (you get the credit of course![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Here’s are my ideas:
Your Landing Pages Are Broken…And It’s Costing You (a lot of) Money
New Landing Page Optimization Research: Learn (exactly) what to test at Optimization Summit: 2012
Experts Teach You WHAT and HOW to test Landing Pages (Optimization Summit 2012)
Summit tells me I’m into something good!
Way too English and loaded with parochial popular culture nuances to suit a global market? Prove me wrong by selecting it as your winner![😉](https://s.w.org/images/core/emoji/15.0.3/svg/1f609.svg)
The Secret to Landing Pages that Sell
Video Clip: Learn the latest conversion techniques from the leader in landing page optimization
Consider This Your Invitation – Optimization Summit 2012 #getreadyforchange
How to Win the Game of King of the Clickthrough Hill
Give Us 4 Days and We’ll Give You Exactly What You Need to Change Your Key Landing Pages from Flops to Fulfillments!
My top 3 list:
#3) “How to convert your customers without their knowing it.”
#2) “You build it. They came. But they only used the bathroom.”
and finally, inspired by the 200+ hours I invested watching the OJ Simpson trial . . .
#1) “You got them to click. How to make them stick. ”
That was fun.
loved the second one! the first one is good too
Got a few going in. Why not Copyblogger, why not…
1. Want to find your website’s range to change?
2. Touch down: Getting the best from your landing pages
3. Better than Bowie: Going through changes
4. Test the rest: Taking the age out of your landing page
Can You Spare 4 Days to Learn the Secret to Monumental Sales Increase?
If This Doesn’t Work, Nothing Will!
Conversions using “pick up” lines? 1 minute video below shows how
The 5 Optimization Tests That Are Better Than Picking Up $100 Bills On The Sidewalk
5 Optimization Tests That Beat Picking Up $100 Bills On The Sidewalk (use this one – not the previous)
Got it, Todd.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
2 min. video shows how “pick up” lines can create huge conversion
Need conversion? Use the “pick up” lines this 1 minute video shares
Land here and win! 4 days optimazation summit 2012
Testing increases click through (and sales) – Learn to optimize correctly
Know what to test on your landing pages? Find out at Optimization Summit 2012. Register by Mar 31, Save $600!
Immediately Stop (whatever you are doing) and Read This!
Reserve your 1-to-1 coaching for ultimate optimization now
Why Testing Alone Won’t Convert Visitors
“Optimize Your Individuality by Discovering the Changes You Need That Truly Matter”
Your landing page > Everyone Else’s
The One Conversion Principle Few Marketers Master
, here’s what you need to change to sell more.
, if your landing page is selling like gangbusters, delete this email.
, what do people do when they hit your landing page?
, you probably need to change this
Those should all have started with FIRST NAME
Thanks for clarifying, Lisa! That would definitely have mystified me.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Learn everything there’s to know about landing page optimization in 4 days (includes one-to-one coaching)
Advanced Conversion Testing–the One Principle You Need to Master
Beat ANY test! Without Cheating!
#2: “Optimize Your Individuality by Making the Changes that Truly Matter” Optimization Summit 2012
You are not alone, are you afraid to take the test ?
Verrrry interesting! Keep ’em coming!![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Get 1-to-1 coaching on Landing Page testing. Here is how.
A line or two is everything in pregnancy and landing page tests
A few more..
1. Please do NOT share this (with your competition)
2. Hope that your competitors don’t learn these landing page conversion SECRETS!
3. Are your landing pages paying you back?
Best,
Rajesh
Our tests show you may not open this email
Richard, that is the only subject line I’ve seen on this page (so far, reading from the top) that I would DEFINITELY click. It’s itching my brain right now.
No wonder you’re one of the greats.
Best,
Aaron
“Geeze…what the hell does Bob want NOW?”
Useful on almost any email, but only if used on very rare occasions.
Open me, don’t open me. Whatever.
Don’t land on your head with your landing page, give us 4 days and we will get you on your feet
How to Create Landing Pages That…
“Learn How The TRUE ‘Gurus’ Turn Their Landing Pages Into Lead Generating Engines”
Your Mom called– she said you’re the best except for that landing page
Change your landing page, change your life. These industry secrets show you how
Let’s add an ellipsis to that
Change your landing page, change your life. These industry secrets show you how…
When is this email going out?
BTW – this is not a subject entry![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
…and what’s the name in the from field?
another real question
Subject Line: “Landing on your Feet – How to stand up to the tests of e-marketing”
Learn from 1000 optimization case studies & 10,000 tested pages
+1 Erica Klein – I didn’t read every entry but that was good stuff IMHO…for whatever that’s worth in Denver or Dubai..
Dirty dozen – there are points for second place right…and certainly for overkill?
“The #1 Way to Test Landing Pages”
“WTF is Wrong with Your Landing Page?”
“The Hustle & Flow of Testing Your Landing Page”
“The Secret of our Landing Page Success”
“Test but Test Wisely – Top Secret Landing Page Conversion Strategies”
“For Your Eyes Only – Landing Page Testing Secrets to Success”
“Testing Your Landing Page is as Easy as 1-2-3”
“Landing Page Testing: Yes We Can!”
“What Peyton Manning Says About Testing Your Landing Page”
“How to Hit the Hot Route with Landing Page Audibles – by Peyton Manning”
“Check. Check. Check 1. Sibilance. Sibilance. Check. Check. Check 2. Sibilance. Sibilance.”
“Landing Page Testing – How & What to Change”
Leaving customers on your landing page is like getting a paycheck and never cashing it.
How to Crush Conversions While Getting Rocky Mountain High
Here’s my entry:
Are your visitors too confused to buy from you?
[CONFERENCE] Get 1-to-1 LP testing advice at Optimization Summit 2012
How to Create Landing Pages that Click
Learn the Art of the Landing Page
1). Secret Landing Pages That Create The ‘Passion’ Effect…
2). The Landing Page So ‘Ninja’ People Are Still Talking About It….
3). ‘Trump’ Your Competition, Explode Your Sales With Conversion Fire…
nice contest… thank you!
Soaring Profits – Land Here! Clique on this Unique Expression of Combustible Mind Tingling Views!
Your Optimized Landing Page Starts with a Click
How To Get One-on-One Help For Your Landing Page, From a Panel of Industry Experts.
Curios Minds Needed- Click Here for a revealing look inside
I’m feeling compelled to go with the National Lampoon approach: “Read this email or we’ll shoot this dog.”
or..
‘Read This Email Or The Copywriter Gets It…’![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
I always like that approach.. makes me laugh…. don’t shoot fluffy….
If you don’t win, Carol, there is no justice in this world.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
The Rose a Fortune Cookie a Kiss ? Which one is the key that unlocks the secrets inside? Clique and Reveal
Landing takes off at the site test summit
Just Open it
Guaranteed to do Something for You!
DO NOT OPEN or I will tell your Mother![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Give your customers a place to land so that your business can take off
(this is a slight twist on my earlier entry)
IMAGINE- CREATE- CLARITY- REWARD – SUCCESS+ CLICK HERE
Secrets of a hot landing page you can learn from the, uh, mile-high club
The art to create desire in 10 seconds: get coached by insiders and amplify your conversion rate
Have I seen you click here before? Maybe you and I can turn your landing page from whack to stack…
How and What? Learn to optimize your landing pages to boost clickthrough’s!
What do four inches, seven minutes and a landing page have in common?
Let’s try…
This can cost you $300 or more.
or
Click & Save $300 Now!
“How to Create Landing Pages So Effective You’ll Weep”
“Use Headlines to Pick-up Readers Like Meryl Streep Picks up Acting Nominations”
“How to Take Charge of your Landing Page Optimization”
“What Can Marketing Sherpa and 15 Years of Research Teach You About Testing Landing Pages?”
“Are Your Landing Pages as Popular as Congress?”
“Get Your Landing Pages Breaking Records Like a Heat Wave in Winter.”
I really like “Are Your Landing Pages as Popular as Congress?” Oh boy! Does that spawn a new realm of ideas! HA!
Subject Line:
I feel too young for an early bird special
*subject lines that sound like they were written by a dramatic 13 year old girl convert 4x better, because if you think about it that’s what the subject lines of your personal back-and-forth emails sound like: narcissistic.
Join us in Denver for our Optimization Summit to discover how to test and boost landing page clickthrough’s!
Earn more money as a copywriter. Start by re-writing this email.
So You Found God’s Website…Now What?
The best marketers are heading to Denver. Are you?
Eschew flip-flops!
My entry:
Worth taking a look ….
[name] Quick question?
or just
?
I prefer just the “?” because in many email boxes the first text of the email will show. For example:
[subject line:] ? [in a lighter font next to the SL this will appear] Dear Marketer, Once visitors reach your landing pages, do they have a clear understanding of what they should do next?
Show your boss it’s time for a new job title: Landing Page Optimizer
How testing make emails like this work for you.
CAUTION. This e-mail may result in an irreversible thought-paradigm shift.
“Stop herding cats! Start turning clicks into dollars!”
“The secret to all of life’s questions…well those about SEO anyway”
“Don’t change. We like you the way you are – but you could change your website”
How this email won a copywriter $1,900 worth of stuff.
Is this ONE mistake reducing your sales by even 67%?!
“Ensure a Smooth Landing”
“You down with OLP [Optimizing Landing Pages]?
“Landing Gear Down, Touch the Tarmac”
“Dr. Flint thinks you can do better”
“Don’t bother cramming for this test”
“Hit the slopes hard, ensure a great landing (page)”
“Did I fail this test?”
One-to-One (Explicit Content)
I think i’ll come up with a few more, i just got started.
So here’s the first one:
Test it. Love it. Get it?
Happy Landings!
Get Dr. Flint to optimize your landing page for you
To me, writing subject lines is like eating sushi – I’m not satisfied with just 1 or 2![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
—————-
Subj: Bet you can’t find what’s missing in this email? [Most people get it wrong]
Subj: Can you find what’s missing on this landing page? [Most people get it wrong]
Subj: Don’t miss our Keynote Speaker – Master of Pick-up lines [VIDEO]
Subj: [ANNOUNCEMENT] This year’s keynote speaker – Master of Pick-up lines
Subj: Use this subject line in your marketing! 98.8% OPEN RATE
Subj: What landing pages will look like in the future [VIDEO Demo]
Subj: [First Name], your $300 credit is set to expire
Subj: [Most people get this wrong] The most overlooked secret to landing page conversion
—————
[FName], optimize your life. Err, your emails.
Make an impact! Industry Experts Reveal their Secrets for Landing Page Optimization
Is your gear locked for landing or are you still killing sales?
re: answers to some of your Qs
Here’s my three submissions:
1) Gain Valuable Knowledge From Your Customers For Free
2) Lack Luster Landing Page Results? Get 1-to-1 help from Industry Experts.
3) Simple Landing Page Tweaks That Drive Action
i don’t care if it offends people, it just has to be said.
Ch-ch-ch-Changes! Time to Test Your Site, Best Your Site & Better Your Business!
Did you say who the email is going to? (Target audience – previous summit goers, cold list, etc.)
I always think of the audience first when I write a headline …
[FNAME], Want to earn $$$ with Landing Pages, Join Optimization Summit NOW and learn from experts!
Become A Copywriting Alchemist – Your Dream Awaits You In Denver !
Watch video, then go to Colorado
A few more:
1. One event you wish your competitors won’t attend
2. If you don’t care about your landing pages, your prospects won’t care about you
3. Your sales are only as good as your landing pages. So…
4. The keys to landing page success are buried in this email. Take a look now!
Best,
Rajesh
How I earn and extra $500 a week in just 30 minutes a night.
You can’t expect prizes when you send out typo’s. Nice lesson here on proofreading.
It should read, “How I earn an extra $500 a week in just 30 minutes a night.”
The goal is to make it sound enticing without sounding unrealistic or fake.
Four ideas (can’t decide among the last three!):
Why Your Conversion Rates Stink (And How to Improve Them)
Optimization Summit 2012: 10,000 Kick-Butt Landing Pages At Your Fingertips
Optimization Summit 2012: $10 Million in Conversion Research At Your Fingertips
Optimization Summit 2012: 15 Years of Lab Research At Your Fingertips
Your Most Pressing Optimization Questions Answered
Okay, I’ll bite, although I doubt anyone will bother to read all the way down to comment #200 or whatever it is![😉](https://s.w.org/images/core/emoji/15.0.3/svg/1f609.svg)
What could you learn from 10,000 landing page tests? Find out what works at Optimization Summit (Hurry: Early bird rates end soon!)
Discover the landing page myths that kill sales at Optimization Summit 2012
Want access to $10 million in marketing research? Attend Optimization Summit
Meet the brains behind 15 years of marketing experiments at Optimization Summit
Oh, we’ll read all of ’em.
(Looks like you’re #207!) Thanks for contributing, those are good!
Aw shucks, thanks Sonia![😉](https://s.w.org/images/core/emoji/15.0.3/svg/1f609.svg)
Here’s one for each of the top 6 selections:
1. [First Name], if you could make 1 choice for your business that changed EVERYTHING, would you?
2. [First Name], want a landing page that gets more buzz than the Kardashians and Lady Gaga’s interview with Oprah, COMBINED?
3. Optimization Summit 2012: Guaranteed Male Enhancement…for your Landing Page <—- WHAT?!?!? [Note: This does pass spam & junk mail filter tests]
4. [First Name], are your landing pages: a) meh… or b) HOLY $H|TBALLS Mom, These Pages Can CONVERT!
5. If Charlie was a copywriter and Marketing Sherpa ran landing page factory, his GOLDEN TICKET would be to OS 2012, [First Name], did you get yours yet? There’s still time!
6. DEAD or ALIVE: 1 Decision for Your Business that Makes ALL the Difference
And the bonus aka baker’s half-dozen entry:
7. If you don’t already know why you’ll read this, you NEED TO KNOW what Chris Brogan, Anne Holland and Seth Godin know about YOUR Customers.
[Note: May I be forgiven for the blasphemous name dropping of the Godin on high]
“Houston, We Have a Problem: Your Landing Page Conversion Sucks”
If you crash and burn on your landing page, you’ve missed a big opportunity.
Just a quick tip for all of you:
Keep your subject lines 50 characters MAX. That is the maximum number of characters that will show to them before they open an email.
Hope this helps,
Mladen
Thanks, Mladen.
Power-up your ROI
Missionary Style: How to get your visitors to CONVERT
Tweaking my SL…
“Missionary Style: Get your landing pages to CONVERT at Optimization Summit 2012”
One more tweak…trying to get the point in under 50 chars…
“Missionary Style: Landing pages that convert — Optimization Summit 2012”
When it comes to subject lines, I tend to lean to the creative/friendly side…especially because people are tired of done-to-death sales talk. Here’s what would get my attention:
Subject: Knock, knock.
Of course I’d tweak the intro sentence a bit…especially since it’s visible in many email windows.
Marketing PhD Test Scores Skyrocket with this One Lesson!
Let’s go with honesty:
Please open this email or I’ll lose the subject line competition![🙁](https://s.w.org/images/core/emoji/15.0.3/svg/1f641.svg)
Unhappy face optional.
And the winning subject line is…
Neglecting Your Landing Page? Here’s How to Bring the <3 back!
Great contest, got a lot of ideas from all the entries![😀](https://s.w.org/images/core/emoji/15.0.3/svg/1f600.svg)
-N!N0-
“Optimization and Other Four-letter Words.”
Dull copy not cutting the mustard? Here’s how to sharpen it and cut yourself IN to bigger profits.
Converge & Convert Clicks to Cash
BREAKING: Your landing page crashes on takeoff, all 1,185 killed are your potential customers.
Great contest. One thing though, knowing the from line (as per Keith’s comment) would be helpful as well. Here are my suggestions:
1) Get one-to-one landing page optimization advice from the MarketingSherpa experts
2) Here’s your chance to optimize your landing page with a MarketingSherpa expert
3) Optimize your landing pages with a 1-on-1 clinic from MarketingSherpa
Hope you guys read this far down here is my revised subject line
Land on your feet not your head landing page 101
Need More Conversions? Learn how to Create Landing Pages that Pass the Test
Love the idea
Here are some subjects:
“Put Your Landing Page Tests to the Test! [Optimization Summit 2012]”
“Happy With Your Landing Page? Pls Forward To a Sober Dude!”
“Your Landing Page Will NOT Self-Destruct in 4 Days!”
“Your Landing Page Will NOT Self-Destruct in 96 Hours!”
“Your Landing Page Will NOT Self-Destruct in Denver!”
“How To Optimize Your Bounce Rate?”
“How To Optimize Your Bounce Rate? Miss OS 2012!”
Walk the path and let us know.
Want better landing pages? We “summit” up for you…
Landing Page Resurrection At The Optimization Summit 2012
Confusion or Conversion–What Does Your Landing Page Create?
Tina Turner will get jelaous.
Test…TBD
Can You Afford to Drive Your Customers Away?
1) You just have one click, are you getting the most out of it?
2) Don’t let them click away
3) Got a click to your page, now what?
4) Land more customers optimize your landing page.
“One Click = $300. Optimized!”
One to One coaching for YOUR failing landing pages Early Bird Special Rate for Optimization Summit 2012
Let us help you land the sales you need
subj: Turn More Website Visitors Into Paying Customers
P.S. – this contest is very clever way of creating buzz for Optimization Summit 2012. Well done!
Pretty clever of them, eh?![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
“Learn how to convert more followers than Jesus”
“The Organization Summit 2012: Learn to grab your landing pages by the balls!”
or
“The Organization Summit 2012: Grab your audience by the balls!”
“The path to conversion starts with this email…”
The good, bad, and the ugly – your landing page?
[Video] How to Fix your Landing Pages for Maximum Conversions
Great brainstorming catalyst- So many clever, clever souls out there, but getting to the point-
How to Re-Optimize Your Site & Close More Deals
You Are Not Alone in Trying to Optimize Your Site
“You won’t get herpes at this conference… Or will you?”
tired of crash landings? better optimize!
Feel The Copy – The Optimization Summit 2012
“In 4 Days, Change Your Page (And Your Business) – Optimization Summit 2012”
Your “Landing Page”, is just a page that no one visits… OS 2012, or bust.
“Prepare for landing.. not disembarking.”
Your Guide to Becoming the Ultimate Landing Page Guru – OS 2012
Power up your landing page. Learn how at Optimization Summit 2012, June 11-14, in Denver.
Is Your Audience Interested in What You Have to Say?
If you don’t already know this, I probably shouldn’t tell you.
“I Got CopyBlogger Brian Clark To Read My 50,000 Headlines. Join Me?”
“They’ve landed. Keep ’em from Crashing & Burning — until Converted!”
Bless you all for clicking my subject line!![😉](https://s.w.org/images/core/emoji/15.0.3/svg/1f609.svg)
Putting in my entries….
The ultimate test to test your tests.
How to turn some money into more money
You think page views, I’ll think profit.
Discover how perfection comes from practice not production
This email has been comprehensively tested, find out why
Learn How To Think In People Not Pageviews
The email isn’t broken — it’s been fully tested.
I’m an email desperately trying to stand out in your inbox
Who’s optimising you?
Mad Scientists v’s Crazy Artists — Web page optimisation at it’s best.
This is a Test and Your Score is the Key to Your Marketing Future
“Want to know why your landing pages suck?”
“Why your landing pages suck, and how to make them better in 4 days.”
“Click ‘open’ if you want your customers to click ‘buy.'”
“Don’t call it a conference: Optimization Summit 2012”
“Fat, middle-aged and WILDLY successful: I blame my Landing Page!”
oooh – I like this one.
I agree and will bring attention to it with another comment. Very cool!
We didn’t have to pay for this great subject line
Turn your landing pages into catalytic converters
The eagle has landed! (Now what?)
Does your landing page pass the Electric Kool-Aid Acid Test?
Harmonic conversion awaits at the Optimization Summit
What we’ve got here…is failure to communicate
Testing, Testing- Can you convert me now? Optimization Summit 2012
Corporate copywriter by day, mommy/food blogger by night, and former Denverite. Four entries for you.
1. How To Snooki-Proof Your Landing Pages in Just 4 Days
2. Can Your Landing Pages Convert Chuck Norris? Or Would He Just Wait for the Kill?
3. Warning: If Your Landing Pages Can’t Convert Chuck Norris, He Adds Injury to Insult
4. How To Create Landing Pages That Even Your Mother Can Navigate
Great contest, thanks!
Ch-ching – ch-ching. This is the sound of testing your landing page.
I love how creative everyone is with their entries! Here’s mine:
Specifically how do your landing pages suck? Optimize and Find Out.
Not sure if you can use suck in a public email though. But nothing else has the impact![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
How Optimization Summit 2012 will change your perspective of testing
—————————————————————————–
Guess what? Your website is terrible. And we can help.
—————————————————————————–
Early Bird Threesome in Denver? Anyone?
Don’t let them crash land
Don’t let your site visitors land with a splat
Splat. Crash. Smush. Beware Landing Page Failure
Make your first impression a SMASH hit!
A good landing is not one they walk away from… OR
Nobody walks away from a good landing (page)
If your click-throughs are in a plummet, we’ll get ‘em to the Summit!
Are your landing pages clear enough to convert lots of leads?
don’t leave your visitors guessing and money on the table
(9 to follow, 3 are actually good!)
The Worst Landing Page Mistakes
Landing Page FAILS
CRICKETS called: “We don’t get your landing pages”
Don’t Let Your Web Clients Hear *Crickets*
Y U No Landing Pages Work?
The No. 1, No-Fail, Landing Page Test
Is Your Co-Worker Writing Better Web Copy Than You?
Expert Tips for Successful Landing Pages
Party in Denver on the Boss’s Dime
“Learn key optimization strategies”
“Optimizing success in four days”
“Do you have a clear understanding of your optimization objectives?”
“Optimizing your landing page, what’s your next step?”
“Change your perspective at the Optimization Summit 2012”
“The #1 Secret the Internet Marketing Industry doesn’t want you to know about landing pages”
Or
“Top 5 secrets the Internet Marketing Industry doesn’t want you to know about landing pages”
Landing Page Optimization Secrets Revealed
or
Experts Reveal Landing Page Optimization Secrets
Copyblogger Approved this Subject Line, what have you done for yours lately?
MarketingSherpa Approved this Subject Line, what have you done for yours lately?
This Subject Line is Copyblogger Approved- OS Denver 2012 – See You There.
This Subject Line is MarketingSherpa Approved – See You in Denver 2012
Does your landing page get you into the mile high club? Copyblogger Knows How.
Does your landing page get you into the mile high club? MarketingSherpa Knows How.
What’s the Conversion Rate for Your Landing Pages? Don’t Know? OS 2012 Denver.
Fast Times at Mile High – Your Invitation Enclosed
Landing Pages- You say Monetize, We Say Optimize.
(Shameless football pandering)
This June: You, Peyton Manning & Denver (for Work!)
See Peyton Manning Pre-Season on the Boss’s Dime (Here’s How)
Uhm, do we get any points for writing a better email?![😉](https://s.w.org/images/core/emoji/15.0.3/svg/1f609.svg)
Here’s my ideas:
Can Attending Optimization 2012 Really Help You Make More Money?
Attend This Conference and Command a Better Income
These are the two best I’ve seen so far.
Thanks Joseph!
Is your landing page a clicking time-bomb?
If your landing page bounced in the forest would it still make a noise?
“Climb to the Summit: Optimize your Landing Page”
My subject line submission:
The Most Boring Conversion Rate Optimization Conference In 2012
“Quarterbacks aren’t the only changes being tested in Denver.”
Subject Line — “How to Get Web Visitors to Do What You Want”
Here’s what I can think of right off the bat:
1. Hey (name), your landing pages suck!
2. Hey (name), do you know why some landing pages fail?
3. Hey (name), did you know your landing page could make or break you?
[MarketingSherpa] It’s here…
Or, I could take the Ryan Gosling approach…
Hey girl, wanna know what makes landing pages tick?
The Place To Be and People To See to Make Money with Landing Pages
Fun contest! Here’s a few for consideration…
[First name], should you believe this guy?
How to legally increase conversions
Controversy erupts in Denver
The key to solving conversion rate problems
An itch I can’t resist… so, here’s mine:
1. The Holy Grail of Optimization Revealed
2. Optimization Summit 2012: Are You Ready to Convert?
3. Optimization Summit 2012: Discover.Convert.Monetize
Lost in Analytic Space? Get Landed.
Web Analytics for Non-Analytics
Tangled Web? Analytics Made Easy.
What John Carter Forgot to Do on His Landing Page
Analytics Finds the Common Man
How to Tune Up Your Landing Page in 3 Easy Steps
Hunger Games’ Recipes for Happy Landings
“Optimize and capture – how to make your landing pages work for you”
Network, Learn & Earn @ 4-day Marketing Sherpa Summit
Customers want to buy. You want to sell but your landing page doesn’t. Why?
Tailored Teaching One to One for unloved landing pages, Early Bird Special NOW for at Optimization Summit 2012
HERE’S HOW YOUR LANDING PAGES CAN TAKE-OFF.
THE OPTIMUM WAY TO LAND CONVERSIONS.
Ouch! Poor clickthrough rates cut you down to size? Optimize-Summit 2012
Hi Daniel! I’m quite enthusiastic to see how your four days long landing pages work. What exactly is the main secret hidden in your landing page? I’m really so much curious about it.
your landing page drives your visitors insane
Simple, Savvy, Successful Conversions in ONLY 4 DAYS!
If anyone doubts the level of engagement among the Copyblogger tribe, they should take a look at the number of comments on this post. Wow!
Anyway, here’s mine (including the quotation marks):
“I’m here… now what?”
Some ideas. Some good. Some bad. No way of knowing unless we test, right? :))
On the fourth day, changes were made that led to your success
You suck, so suck out the suckiness.
The Mountain you must climb to convert
Get the worm or your landing page will decay
Optimize to the MAX!!!
It’s Morphin’ Time!…for your landing pages to convert more customers.
Social Media Can’t Beat…
Why Marketers should be Sadistic Teachers
How to hack your landing pages
Armed with the best advice, you will still fail if you don’t know how to do this one thing
The secret sauce you need to succeed.
Why a Sadistic Teacher Know How to Optimize Landing Pages Better Than You
How could you forget the most important lesson your teacher taught you?!
VIsitors have LANDED!
Subject: This one simple trick may help you convert more customers more often
Subject: Which would boost your conversions more, a white or gray background?
Subject: FW: RE: RE: try doing this on your landing page
Subject: A wonderful birthday present for you
#1 Stop Leaving Money On The Table
#2 Is There A Mistake On Your Landing Page?
#3 Stop Confusing Your Customers
I just love contests!! :0)
Golden Age of the Landing Page
What you will learn is what the next US president needs to know.
Are you an old hat at marketing? Then your landing page probably sucks. Hate to break it to ya, but you need help.
My subject line:
“When the aliens land…will they understand you?”
What you need when positive thinking hasn’t worked
Get more landing page clicks. Discover how at Optimization Summit 2012, June 11-14.
Squeeze more clicks from your landing page. Join us at Optimization Summit 2012 and discover how.
If you already know everything there is to know about testing landing pages then why aren’t you leading this summit?
Lost: Your Customers
These are not the landing page secrets you’ve been looking for. Move along.
parachute : impact : : testing : landing page
Squeeze more business from your landing page. Join us at Optimization Summit 2012 and discover how.
(1) Save $300 & Optimize Your Landing Pages. Win-Win.
(2) What to test. THAT is the question.
(3) If You’re Not Testing, You’re Not Trying.
(4) Test. Test. Test. Win.
(5) Testing is #Winning
(6) Optimize or Die. Save $300 at The Optimization Summit TODAY.
(7) Open this email (now) to learn about optimization
Join the LANDING page Party & explore success
I’m not actually a trekie, but what the hell.
EvEr ThOuGt SeRiOuSlY aBoUt SuBjEcT LiNeS?
Say it in six words or
You only have one chance to get this rihgt…
This space is your first impression…
Write simply-super-splendid-spiffy subject lines
p.s. I love words – could do this all day! I’d love to work with you…
Save $300 – Register Today for Optimization Summit 2012!
Boost Your Conversion Rates. Conquer the Marketing World. Feed Your Family. 3 Days. 1 Conference.
That might be too long, but this is my submission anyway!
Upsurge your landing page clicks through one-on-one coaching at the Optimization Summit 2012.
1. [Name], do you test, join or fly?
2. [Name], what have you got to do with landing and flying?
This contest is as exciting as the result of your study. I would love for you to share what you’d find out.
Cheers!
HOW U CAN OPTOMIZE UR LANDIN PAEG
WUZ UR LANDIN PAEG MADE BY LOLCAT ON KATNIP?
EVR WONDERD Y UR LANDIN PAEG DOESNT CONVERT?
DO U HAS LOLCAT 4 COPYWRITTR?
DO U HAS LOLCAT 4 COPYWRITTR AN DOAN KNOE Y UR LANDIN PAEG DOESNT CONVERT?
DO LOLCATS DO UR COPYWRITTIN AN WEB DESIGN? DOAN KNOE Y UR LANDIN PAEG DOESNT CONVERT?
TEH TOP 3 REASONS Y U SHUD FIRE TEH LOLCATS FRUM UR COPYWRITTIN AN WEB DESIGN TEAM
TEH TOP 3 REASONS Y U SHUD FIRE TEH LOLCAT HOO DOEZ UR COPYWRITTIN AN LANDIN PAGEZ
DOEZ UR LANDIN PAEG READ LIEK DIS? FURST AID KIT INSIDE.
#1 Conversion Killer – This is Costing You… BIGTIME!
Ok, time to sharpen the saw.
Test your Landing Pages a Mile-High (and wide)
“Do It. Test It. Do It Better with Optimization Summit 2012”
This is a great contest!
If more than one entry is allowed, here are a few ideas I have. If not, I’ll go with the first one.
1. Testing Isn’t REALLY Important!
2. Everything You’ve Heard About Testing is Probably a Myth
Chuck Norris doesn’t have to test his landing pages because they’re afraid to fail. You are not Chuck Norris.
“2012: The Year Your Subject Lines Stopped Sucking”
How 13 words immortalized a single “landing page”, helped bring 12 million willing conversions –
and is still pulling today! Think we’re kidding? Read on.
(Okay, my first post doesn’t really match the overall content of that letter. So let me try cracking that nut one more time, yes?)
Is your ROI sleeping with a “lazy” landing page? Bet you don’t really know. But we can show you the proven ROI-busting moves you can make NOW to find out.
or…
Is your ROI sleeping with a “lazy” landing page? We can show you the proven ROI-busting moves you can make NOW to find out.
or…
Is your ROI sleeping with your competition? Attend Optimization Summit 2012 to discover the ROI-busting moves you can make NOW to find out.
or…
Your ROI may be sleeping with a no good, “dirty” landing page but you’ll never know…until you get our ROI-busting moves at Optimization Summit 2012.
—————–
If you don’t open this, we don’t know what we’re talking about.
Attract, Test, Convert!
Easy Landing Page Optimization Tips Often Overlooked
Click, Click, Click! Click, Click, Click, Click! The Sweet Sound of Success – Optimization Summit 2012
My subject line:
If You Can Attend Just One Event This Year — Do Not Miss the Optimization Summit 2012!!
Killer Landing Pages For Any Business
“Houston we have a problem” Why Your Landing Page is Missing the Mark
“Do Not Open This E-mail”
What effect would a 58.1% conversion rate increase have on your company?
“Early Bird Savings on the 2012 Web Optimization Summit”
What would it mean to you if you could increase your conversion rate by 58.1%?
Change is good. Testing proves it.
The Ernest Hemingway Guide to Great Landing Pages
Further improvisations on the theme above:
The Ernest Hemingway Guide to Great (Short Copy) Landing Pages
The Leo Tolstoy Guide to Writing Epic (Long Copy) Landing Pages
A bit more “targeted” than the original
Look younger and get smarter landing pages in just four days!
Subject Line: Want Tailored Answers to Your Most Pressing Optimization Questions?
Thanks for considering my entry!
Great Subject Lines come before Great Incomes – Learn How!
Entry for Subject Line contest…
Are your marketing messages “up to the test”?
Upsize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.
Turbo-charge your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.
Maximize your landing page conversion rate with one-on-one coaching at Optimization Summit 2012.
To Test or Not To Test…
A Clear Understanding, Denver’s Summit, and the Magic Behind High Converting Landing Pages
Sub Line:
“You wanna sequence their thoughts in the proper order…”
Subject line: Lasting Longer: Winning Ways to Optimize Your Target Market
“I came, I saw, I left.”
How to Convert Passive Readers into Active Participants on Your Landing Page!
How To Activate Your Readers Emotional Response on Landing Page!
Is Your Landing Page a Dud? Join Us for The 2012 Optimization Summit for Insider Secrets!
Learn How To Communicate Your Landing Pages Message in 5 Seconds!
Convert Your Landing Page Customer In Less Than 5 Seconds!
2012 Optimization Summit! Insider Experts Reveal Secrets of Landing Page Optimization.
Maximize Your Landing Page Conversions! 2012 Optimization Summit. One-to-One Coaching from Industry Experts!
Learn The 5 Second Rule of Landing Page Conversions at the 2012 Optimization Summit!
Join Us for the 2012 Optimization Summit! Learn Insider Secrets To Implement For Ultimate Conversion Rates!
Industry Insider Secrets Revealed at the 2012 Optimization Summit! One-on-One Coaching! Learn Testing Tricks For Landing Page Conversions.
I know the contest is over and I found out to late but I couldn’t resist!
Kim, you made it before the deadline!
Smooth out a bumpy landing page with a clear call to action!
Killer recipe for ‘converting landing page’
I have 2…
1. Be Carful Of Your Web Sites Leaky Plumbing Problem And Find Out How To Fix It
2. Your Site Has A Hole It That Leaks Cash, The Easy Way To Find The Leak And Plug It.
10 ways you can kick that lazy frog off your sales way.
why dummies eat your clients while you stay hungry.
Squeeze more clicks from your landing page with one-on-one coaching at Optimization Summit 2012.
Get more clicks from your landing page with one-on-one coaching at Optimization Summit 2012.
Get more landing page clicks with one-on-one coaching at Optimization Summit 2012.
What’s Driving Your Conversion Van?
Sick Click-Thru Rates? Time to Get Tested
We’ve Got the Cure for the Landing Page Blues
The User has Landed…But Where?
CPR for Your CTR – Secrets to Reviving Your Conversion Rates
Join the Fight Against Conversion Killers
…and various other hokey lines.
If this isn’t the best information on how to improve your landing pages we’ll refund your three minutes.
How many missed opportunities will it take before you get serious about landing page testing?
How much money will you have to lose before you get serious about landing page testing?
How much money does a company have to lose before it gets serious about landing page testing?
How many missed opportunities does it take before a company gets serious about landing page testing?
Landing page woes? Convert more with one-on-one coaching at Optimization Summit 2012.
If you’re ready to get serious about conversion … join us at Optimization Summit 2012. June 11-14.
If you’re ready to get serious about testing … join us at Optimization Summit 2012. June 11-14.
If you’re serious about increasing conversion, you need to get our one-on-one coaching at Optimization Summit 2012.
If you’re serious about testing, get our one-on-one coaching at Optimization Summit 2012.
This is not a test! (But it could be…)
Why your landing page ISN’T working for you.
Inside secret: landing pages that WORK.
Testing 1-2-3: What Drives Your Conversions — And What Drives Them Away?
The secret to landing page success is one click away.
Thought you knew the secret to landing page success? Think again.
Learn the secret science of high-performing landing pages
Killer Copy X Consistent Testing = Crush the Competition & Convert the Masses. We show you how.
3 Keys to Massive Results for Your Landing Page: Test, Measure, Convert
Goldilocks & the 3 Landing Pages: ………. (hello?), HERE I AM!!! CLICK ME!!! (ugh), Lead->Client (ahh…just right)
Did You Qualify As A Landing Test Dummy?
10 million $ spent in optimization marketing research can’t be wrong! Join us at the Optimization Summit 2012!
[Test Name], are you having them at hello? Join us for the Optimization Summit 2012!
[Test Name], enough with the word play. Measure, test and convert at the Optimization Summit 2012!
[Test Name], the Optimization Summit 2012 is introducing one-to-one coaching! Join us!
[Test Name], are we asking the right questions? Join us at the Optimization Summit 2012!
1. Warning: Are You Failing The TEST? Most marketers do. Make sure it’s not YOU…
2. Sick of Split-Testing? Can’t figure it out?! Here’s the one simple thing…
3. If you split-test, it’s a nightmare, right? Here’s how to make it a DREAM!
4. If you hate Split-Testing, we will hold your hand and show you. It’s easy, and we’ll do this one-on-one…
Climb The Optimization Summit or Be Left Behind.
Climb The Optimization Summit & You Shall Find Treasures of Wisdom.
Climb The Optimization Summit & Be Championed By Treasures of Wisdom.
Optimization Summit is the highest summit you can climb this year. [Go up there & get a fresh perspective]
Climbing the Optimization Summit is like climbing to the Summit of Mt.Everest [except it’s more useful than climbing Everest]
Learn to be an effective control tower to your landing page or watch your traffic burn up in flames.
How many planes does it take for your landing page to lift?
Planes are landing to your landing page, can you control the traffic?
If you miss the Optimization Summit, you won’t ever forgive yourself (for your sh*tty conversion rates)
If you miss the Optimization Summit, you’ll cry into your pillow the rest of the year.
Learn more tricks to earn your clicks!
Invest in being a guest at our best test fest…
You going to this totally awesome summit thing?
Hey gorgeous, whadya doin’ June 11th?
How Your Landing Pages Can Help You Lose Weight and Get Lai— Er, Get Extraordinary Conversions
Kiss Customers Hello: Landing Pages That Convert
Landing Page CATASTROPHES (Don’t be the victim)
I hope a few submissions is OK. To wit:
— How to Magnetize Landing Pages for Pull-Power & Profit
— How to Optimize Your Online Presence for Pull-Power & Profit
— How to Optimize Online Pull-Power & Profit
— How to Add Pull-Power & Profit to Your Landing Pages
— How to Optimize Your Optimization Know-How
— How to Become a Credentialed Optimization Expert
Watch this short video to find out new landing page secrets
Discover the Secrets that Make Your Landing Page “TAKE OFF”, with Clicks that Stick Higher Conversions
Convert Now! Before its too late…. Act Now to Save your Conversion Rate!
Conversion bootcamp: would you pass the test?
How to Put More Pull-Power and Profit in Your Landing Pages
Take Your Landing Pages to the Next Level
Launch Your Landing Pages into Outer Orbit
Take Your Optimization into Outer Space
“Discover new keys to landing page conversions”.
How to Make Landing Pages Stickier than Gecko Feet
4 Guaranteed Ways to Make Your Landing Pages are Conversion Tested, Mother Approved.
*strike the “are”. No pirates allowed.
Shaking out the change: learn these tactics for maximum conversion…
Why spending time in Denver is better than a punch in the face.
Optimization Summit 2012: Get the tools you need to change how you measure success
Warning: Some customers are bouncing from your landing page!
Bouncy castles are fun, bouncy landing pages are not. Ensure a safe landing with…
Save $300 while increasing your conversion rate with one-on-one coaching at Optimization Summit 2012.
Book by April 30th and save $300 on expert one-on-one coaching at Optimization Summit 2012.
Teach your visitors to do as you command…
Do your visitors know what to do? TEACH THEM.
Don’t just wonder if your website could work better: FIND OUT NOW!
When Your Customers Just Don’t “Get it…”
Do Your Customers know What to Do?
Best-Performing Subject –
4 Days And Your Landing Page Will Do This…
“I’ve landed! What next?”
My entry:
Your single biggest key to converting landing pages — it’s not what you think
Learn the right way to test your landing pages – and get the early bird special – Join Optimization Summit 2012
Get optimization training grounded in research
Mind-Map This… The Weird Science of Optimization
Just for fun…
99 Problems But Converting Isn’t One: Test-Drive This…
So, you got them to land at your landing page. Now what?
Optimization/What is MTVMCT/Summit
What KONY 2012 can learn from Denver 2012…
Spare 5 mintues? Here’s 5 ways to optimise your SEO – Right here, right now.
My subject line would be:
“Whatever you do, do not think about optimizing your landing page”
“Convert Visits into Sales: Optimization Summit 2012”
You need sales today. Get the help you deserve. Discount ending 4/30.
How effective is your landing page really? 6 tests to learn the truth
“How To Create Landing Pages That Increase Your Bottom Line”
Attract people to your online market in just 4 days!
Countdown to the Optimization Summit 2012: Reason #5 to Attend
Jedi Mind Tricks That Put ‘The Force’ into Your Landing Pages
Keep ’em coming, we’ll look at everything we get until midnight tonight.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Testing – does this link work for you?
Is Split-Testing Worthless?
Open Rates are so 2011, Learn Why Clickthrough Rates are King
If you want to lift conversion rates, this conference is for you.
Test. Track. Tweak. Is your landing page weak?
Subj: Why your landing pages are stuck in a land before time.
Subj: OS is here. Have you been tested?
Subj1: The Missing Element In Your Landing Page
Subj2: Why Your Site’s Visitors Often Leave!
Subj3: A Mistake That’s Costing YOU Customers
Subj4: Does Your Landing Page Pass This Test?
(1) What’s better for your business than 1-on-1 advice from lead-gen experts? Saving $300, too.
(2) What separates your website from landing page success? [Early bird price] and a trip to Denver.
(3) Want your site to generate more leads? So do the pros. Reserve your spot now and save $300.
OK, we looked at every single entry posted before midnight last night! Sifting through now and we’ll let you know who our three Copyblogger subfinalists are, who will be going on to the testing round.
Thanks so much to everyone for the great entries! We’ve got a lot of good ones to sift through.
Hey Sonia?
When are we going to hear the results of our Headline efforts? I’m also curious about the consumer’s voting process.
Alexandra Young
Sherpa will be running the email around the 10th, I believe, and we’ll report back around the 18th with the subject lines that worked best.
We’re looking for the subject header that produces the most clickthroughs.
Cool![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
Thanks!
Congratulations to Christine Parizo! A short yet triumphant headline. A true wordsmith.![🙂](https://s.w.org/images/core/emoji/15.0.3/svg/1f642.svg)
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