Daniel oversees all editorial content coming from MarketingSherpa and MarketingExperiments while helping to shape the editorial direction for MECLABS Institute – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog.