How to Grow a Blog Post in 7 Easy Steps

How to Grow a Blog Post in 7 Easy Steps
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Reader Comments (85)

  1. Sure, the four seasons:

    Springtime motivates me to plant seeds and anticipate the fresh sprouts and ideas that burst through in the process.

    Summer blooms brighten my day because these is usually more time to prune.

    Fall invigorates me with the clean, crisp air and fresh ideas. Raking up the ideas so that I can sort them during…

    Winter is my productive time. I can sort through things with less distractions–except for when I have to go out and play in the snow–or shovel out as the case may be.

    BTW I am looking for a high altitude gardening person for one of my blogs.

  2. The forgotten step that turns good writing into great writing is the pruning. You mention it and underscore it with the emphatic factoid that you spend more time pruning than creating a draft. A lot of bloggers, and writers, would benefit from remembering the Hemingway quote, “If I had had more time it would have been shorter.”

    Good solid stuff here.

  3. Ed, I agree. I think it might have been someone other than Hemingway who said the quote you reference, but here’s something he did say for sure:

    “I write one page of masterpiece to ninety one pages of shit,” Hemingway confided to F. Scott Fitzgerald in 1934. “I try to put the shit in the wastebasket.”

  4. I think the key is like you said, sit down and just write without any distractions. To me that’s the most difficult challenge and in today’s world is probably the same for most people. Once you can get to the point of sitting down distraction free and just get to writing, it doesn’t matter what the content is at first. As long as there is some concrete content, the rest can be reworked after the fact.


  5. Sonia,

    What a stellar post! Your friend was right.

    I love to write but I’m new to writing copy for blogs and articles. This is insanely helpful to me! The perspective and mindset that underlies your post is remarkable to me.

    You’re growing people and human potential… may you reap the rewards of all the good that you grow in others.

    ~ John Cannon

  6. I use the first point a lot and mostly use wordpress to create drafts. That, combined with windows live writer, makes it easy to put in whatever thoughts I have, and it doesn’t matter if I’m in the office, at home or somewhere else.

    Of course, actually sitting down and writing without distractions is a given but for me sometimes even that doesn’t work 🙂 I have to write bit by bit and so the drafts method work for me 🙂

  7. Nice post. I often have a lot of ideas on the backburner (using the Post Ideas plugins and drafts). Sometimes though if I don’t write a post relatively soon, the idea goes stale on me – I forget what I was going to write about, lose enthusiasm for it, or just decide that the post wouldn’t end up being that good

    The sad thing is, if I had started writing the post when I first had enthusiasm for the idea, I’m sure it would have turned out well!

  8. Yeah sonia, I’ve recently started making life easier by jotting down little snippets I notice or think of or remember – to be used as blog posts.

    I find starting is the hard bit…once I get going it’s easy.

    Let me know when you have that spare month – I’d love to read your product



  9. I thought it was Lincon. But my Googling says the “I would have made it shorter” quote is from Pascal, and before that St. Augustine. At least it wasn’t GHW Bush’s “Thucidides fella.”

    I couldn’t write in an Internet cafe if my life depended on it, but in the shower, the ideas just flow. Something about hot water beating down on my head.

  10. Sonia,

    I agree, great post. I’m working on copy for our company web site and fear the bald spots I am getting from pulling my hair out. Great suggestions and I feel much better about myself now that I know talking to myself is perfectly acceptable (in this context of course).

  11. Hi Sonia,

    I’ve just started to keep my ideas in draft form on WordPress. So far this is working great. When it’s time to draft for the following day, I always have a handful of starters to choose from.

  12. Hey Sonia,

    Great analogy, and great post!

    Here’s one I would add: relax in the shade of your tree once its grown.

    It’s always good to take a moment and look back at the work you’ve done. It can be a great mental booster to see how far you have come — especially during those times of self-doubt.

    Another great boost is to review your own testimonials or other words of praise you’ve received.

    So enjoy some time under that tree. But not too long — the grass underneath will need seen to eventually.


  13. Excellent post. I just stumbled across this blog today and this was a great introduction!

    I often find myself coming up with ideas for posts, but I never get round to actually writing about them because they get left at the back of my mind. I’m definitely going to follow some of your advice on creating a ‘seedling’ system.

    I’ll be trawling through your archives over the next few days.

    Adam – Balkan File

  14. I heard something yesterday that was very helpful. They said the number one thing to being creative was just sitting down and doing it. Most people start checking emails, or emptying the dishwasher, etc. Writer’s call this BOC (butt on chair) time.
    So many people think they have to have the perfect idea. Instead, they should just sit down and write badly (as Anne Lamott) would say.

  15. I think we are all on the right path when we are trying to think of an idea for a blog post. I like to sit down with a pencil and paper and write quick little notes that come to my mind when I’m thinking about my blog topic.

    Also, another good way to think up a good blog post idea is to go to other blogs that are about the same topic you are writing about and just read some of their posts. Usually you will get an idea right away.

  16. Talking to myself in the car works and horrifies or amuses other drivers.

    Obviously writing down a useful idea at 65 mph is insane and perfectly stupid. So to avoid loosing useful ideas, I keep my recorder handy.

  17. Some great suggestions there, I often find myself struggling to write articles for my various blogs and I think there’s a couple of things here that just might help.


  18. I use Jott to record ideas as they occur to me. It’s on my laptop and iPhone so where ever I am, if an idea pops into my head, I can record it. Later, I flesh it out, initially on the commuter train and then in WP drafts.

  19. Sometimes flowers bloom and sometimes they don’t. Blog posts can be very similar to this: some (usually controversial or fantastic posts) bloom with replies quickly, some bloom slowly, and some don’t bloom at all.

    In addition, the hardy plants are the ones that we don’t spend much time with. The sickly ones are typically the plants we tend to the most: at times they die because they weren’t strong enough to begin with, but more often they grow more robust than plants that started out hardy because of our attentions.

  20. Great advice and right on the money. The art of writing is the art of doing it, over and over and over and amazingly on the 4th draft or the 9th draft, something brilliant dribbles out of nowhere. Occasionally it flashes out of your head in one hit like a comet. But mostly it dribbles. If you don’t love rewriting, you should never be a writer. No one ever wrote anything brilliant on the first draft…well hardly… anyone…ever. The more you do it, the better you will become.

    I think it was Ernest Hemmingway who said something about writing is the art of filling the wastebasket. Someone else said you have to be willing to kill all your little darlings if you want to write to inspire people. And Sonja, you just inspired me. I’m going to back to my posts and get to work. Thank you!

  21. Great post. I am fairly new to blogging. I decided to start a blog so I could loosen up and not be so “serious business” all the time and I certainly don’t consider myself a “writer”. I will try out your tips and see if my blogging improves. Thanks.

  22. Very Nice Posts. Every point is true. But perhaps some people have the natural talent for writing others don’t. So not everyone can write such beatiful posts like this.

  23. Defend your uninterrupted time. I like it!

    If I ever get stuck, I write myself a mail as I would a friend, telling them the secrets of success on whatever.

    Tuning and pruning is an art, but probably the most important one. it takes a lot to say so much with so little.

  24. Sonia, I just wanted to say thank you for such a great article! I am a wannabe writer/blogger. I’ve been writing for about a year. I still think my writing stinks but for some reason I am just pulled to write. Thank you CopyBlogger for awesome information! Loving it!

  25. Sonia, you’ve got to be my most preferred writer about blog writing! I love the gardening metaphore, and especially like your “boys in the basement” references througout all your posts I’ve read.

    Another point I’d add is to trust your inner dialogues. When I “set them free” through a post, I have a great time and the readers seem to enjoy these posts more as well. I guess it harnasses what’s most original about us all- how we digest the world.

    Looking forward to your next post! kate

  26. I really like this post.

    In particular ‘shitty first draft’ bit. I think this part is really important because the process itself creates lots of ideas.

    And, also, ‘just write.’ It’s, obviously, important to feel inspired to say something interesting and useful. But just forcing yourself to write does, also, produce results in the long-run as well.

  27. I enjoyed this post. Having a metaphor like gardening makes it easy for readers to relate to. Writing as much as gardening is an act of love. Time, effort and inspiration are required for the seeds to grow continuous and lovely fruits and blooms.

  28. I flow with the four seasons, too:

    In summer, I’m slow, less structured, allowing my writer’s mind to drift and ebb as it wishes and without extreme focus on the end product.

    In the fall, I’m full of energy, motivated, a production Energizer Bunny. I produce a lot that I’m satisfied with, partly because the crispness of the air tends to freshen up my ideas. I expect more and plan more for myself and my business in the fall because I am capable of doing more at this time of year than any other.

    In the winter, I keep a master plan in front of me at all times with my big goal broken down into smaller chunks. This keeps my writing goals (and all my other goals) in front of me as I trudge through the time of year I like the least. I have less inspiration at this time of year, so I pull out the drafts and lists of ideas I have scribbled down in the spring and use them to create my writing.

    And spring is again re-invigorating, giving me relief from the drudgery of winter, filling up my senses with lots of things to write about. I experience again the ease of writing and lots of satisfaction with what I produce when I am surrounded by all of nature waking back up.

    Lara Galloway

  29. A terrific post. One item you forgot though. Someone famous, a writer once said, “In order to become a writer, the first thing you must do is to place your ass on the chair.”

  30. Brilliant post, thanks very much. I will be defending my 50 minutes this evening.

    As for the gardening analogy… replanting those rosy red apples’ seeds is often very fruitful. In my experience, one good post tends to lead to another.

  31. Another gardening analogy I find helpful which relates to your “start lots of seedlings” idea is to not rush the process. If a particular post is not “coming together”, leave it alone for awhile and go write something else. Just as you can’t yank on a seedling to make it grow faster, neither can you force a great post.

  32. John, that is indeed a very useful one. Perhaps it should have started #2. 🙂

    Totally agree, Suzanne. Sometimes the damned things just want to take some time.

  33. This is an excellent post, and a great analogy to think about. A good farmer knows a lot of techniques to have a good harvest, and they are patient enough to wait for the result of their hard work.

    I think that this is a big problem of some bloggers who tend to be impatient, but do not realize that they did not really gave their best.

  34. Super awesome post!

    I always have these great ideas and subjects I want to write about, but I never get beyond a few sentences because I start editing right away, get frustrated, and then go look in the fridge! I’ve heard it all before, but this is concise and digestible. I think this new blogger will really be able to apply these principles. Thanks!

  35. From time to time I find myself tryng to use Word (or in my case Open Office) like I suppose it is meant to be used. I erase, rewrite, copy and paste. It doesn’t do my texts any good.

    My experience is that it is far better to print the document, and put it on the table next to my computer. As I read it I also rewrite it, and somewhere along the way I stop looking at the print-out. That way my brain picks out the good parts and pooints kinda on its own. I also find that this makes it easier to kill darlings and keep the text focused. Working in the word processor I tend to screw up the flow and logic of the text. And from what I’ve seen this is true for other peole too.

  36. Loved this post. It contained many elements that are often discussed with regard to successful blogging. Most of those elements I have read about right here at Copyblogger and they include the use of: Bits of humor, Sub-headings, Benefits to the reader, Metaphor, Quotations, and the Invitation for feedback. By following your post example as a template, and by putting into practice the steps you discuss within the post, a writer can realize true success. A great resource here!

    And, oh, I am not a gardener. I pretty much kill everything I plant! However, I am a chocolatier…and like gardening, there are ideal conditions that make for successful chocolate work. The elements of time, temperature, agitation, and environment are key. As with gardening, patience is required, wherein instant results rarely happen. In the chocolate world, “tempering” is the operative word…and the term alone speaks to the creation of an ideal environment both within, and outside of “us.”

    Ultimately there can be no results without action…and if the conditions are manipulated to fit the desired result, then the odds of producing something of quality are higher. Even agitation, with its negative slant, is a good thing…for it helps to create the revered beta crystals in tempered chocolate, it forms the pearl from the speck of sand, and it loosens the dirt in order that roots of any given plant can grow and deliver nutrients.

    So whether gardening is our thing, or chocolate, or auto-mechanics…we can each find a divine connection between the rules and tricks of our trade, and writing. How wonderful!

    Thanks again for this terrific post,

    Marna Reinhardt

  37. I’m a teacher and a writer. I think one reason people feel paralyzed is that they don’t feel that their writing is “good enough,” the way some people get paralyzed because they are perfectionistic, so can never get started.

    The second big problem is not having anything to say! I find the best way to get around this problem is to read what OTHERS have to say on the topic you have to write about. Soon, you will find something you respond to EMOTIONALLY. At that point, you WILL have something to say. For example, it could be something you agree with, or disagree with; something that makes you angry, something that calls up a personal memory (which could make a great opener as well).

    If you have no emotional feeling about what you are writing about, that is when writing is hard! So read what others have to say until you find something you have a feeling you want to respond to.

    Dedicated Elementary Teacher Overseas

  38. OMG, when I started to read this post, it immediately shocked me how great you write. It’s a little frustrating you’re so much better than me, and the rest of the post was also great, well, at least I know this blog is worthy to visit more frequently…

    And sorry for not commenting about the post, but I was much more fascinated by your writing style 🙂

  39. Great post! Everyone who has had to struggle to come up with an article on a deadline knows its easier said than done. I find number 2 particularly useful where you talk about getting rid of distractions. As valuable a resource the Internet is, it also often serves as a distraction!

  40. The metaphor of gardening weaves all the elements together.It’s comforting to know any healthy crop would involve tremendous efforts & creativity.
    Just for the spirit I remember an old & famous Chinese joke about a pupil who scratched his head & pulled his hair in desperate search for ideas to write about & fluid lines.When his pregnant wife wobbled by & it just flashed to him that he had an empty belly to give birth to…He could most definitely borrow tips from this post*_*.
    Alright,composing a sound article on a given subject with a designated format in a given time used to be sole vehicle to select a qualified official in the old dynasties in ancient China so every student had to go through the 9-month pregnancy in order to deliver a final product,quite similar to gardening:).

  41. I appreciate the license to write badly.

    “Allow yourself to have cliches and redundancies in your writing, just keep writing”.

    I don’t think i’m much of a writer, but i’m a heck of a blogger. I would like to be a better writer, though.

  42. Wow. Great comprehensive post. I am of the group that just writes stuff when it comes to my head. If I am away from the pc I am writing sentences down on napkins, notepads, and sending text messages to myself. My best writings are spontaneous ones that just guide me in certain directions!

  43. I fully agree with what you just post,
    Growing and maintaining your post is more like growing a plant inside your house, the more post you have the more your house looks grow, nice post m8 🙂

  44. I have to agree with the point of immediately writing down any ideas or thoughts. As a very forgetful person it really does wonders to simply post a link or a blurb of anything that could potentially be a topic to blog about as a draft. Alright keep it up!

  45. Hi Sonia,
    This is my style of writing. I love allegory as a means of conveying what you have to say. And gardening resonates too. Really enjoyed your post.
    As the author of a number of books (long, long before I started blogging) the steps you’ve mapped out describe the way I write. Well done!
    Mel Menzies, Author of A Painful Post Mortem

  46. I guess the only danger with having all those posts on the go simultaneously is that you don’t ever finish any of them. I get what you’re saying about taking the pressure off yourself – it certainly works for me. But I think if you overdo it you end up mostly churning as you switch from one semi-complete post to the next – each writer has to gauge for themselves where their productivity peaks with this technique, and then be careful not to dip down the other side into lesser productivity.

  47. Every time I come up with an idea for a blog post, I use Gmail and create a new email and use the subject as my post title and the body as my post. Then I save it as a draft. I write for three different blogs so this comes in handy very often

  48. The advises here sure can be useful for the beginner. I think you can also use some of the advises here to avoid writer’s block. Sure glad I found this page.

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