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The Lede Podcast

The Lede is a regular, short-form broadcast hosted by Copyblogger Media's VP of Marketing Jerod Morris and Chief Copywriter Demian Farnworth. The goal of each episode is to provide specific, actionable advice about copywriting, content marketing, email marketing, conversion optimization, and much more.
Click to subscribe to The Lede on iTunes, or scroll through the archives below and listen right here on the site.

by  Jerod Morris
on  June 13, 2014

The 5 W’s of Link Curation

Content Marketing Podcasts Radio Social Media Marketing

When someone shares a link, and you click on it, and you are moved in some way by it —…

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Jerod Morris

Why You Should Curate Content (And How to Do It Right)

Authority Content Marketing Internet Marketing Radio Social Media Marketing
Jerod Morris

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Conversion Copywriting Design Radio
Jerod Morris

Chase Customers, Not Clicks

Advertising Blogging Metrics Radio Selling
Jerod Morris

How to Be Authentic

Copywriting Podcasts Radio
Jerod Morris

The Best of Seth Godin on Copyblogger

Authority Intensive Internet Marketing Podcasts Radio
by  Jerod Morris
on  April 11, 2014

Removing Blog Comments: The View So Far

Blogging Podcasts Radio

Shockwaves. That’s what this post by Sonia Simone sent through the Copyblogger community. The post, you’ll recall, announced our decision…

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Jerod Morris

The Lede: Hangout Hot Seat with Brian Clark

Content Marketing Internet Marketing Media Podcasts Radio
Jerod Morris

How to Tell a Seductive Story

Copywriting Persuasion Podcasts Radio
Jerod Morris

How to Write Killer Bullet Points

Copywriting Radio
Jerod Morris

Michael Stelzner on Capturing Emails and Committing to Quality

Editing Email Marketing Podcasts Radio
Robert Bruce

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

Content Marketing Radio
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