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The Lede Podcast

The Lede is a regular, short-form broadcast hosted by Copyblogger Media's VP of Marketing Jerod Morris and Chief Copywriter Demian Farnworth. The goal of each episode is to provide specific, actionable advice about copywriting, content marketing, email marketing, conversion optimization, and much more.
Click to subscribe to The Lede on iTunes, or scroll through the archives below and listen right here on the site.

by  Robert Bruce
on  February 17, 2011

How to Kick Groupon to the Curb and Become a Local Hero

Radio

Everyone’s talking about Groupon these days. From daily deals to tasteless Super Bowl commercials, this company is getting a lot…

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Robert Bruce

Convert … Or Die

Radio
Robert Bruce

Attention: Is Your Headline Getting Any?

Radio
Robert Bruce

How to Craft Landing Pages that Work

Radio
Robert Bruce

2011 Content Marketing Predictions

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Brian Clark

Tim Ferriss on How to Reinvent Yourself with Blog Marketing

Radio
by  Brian Clark
on  December 8, 2010

The 6 Elements of an Influential Web Experience

Radio

What makes one website highly persuasive and engaging, while others are ignored or quickly abandoned? If you took a poll…

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Robert Bruce

Your Staggeringly Unfair Marketing Advantage

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Robert Bruce

How to Get Some Action

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Robert Bruce

The Foundation of All Marketing that Works

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Brian Clark

Introducing Copyblogger Radio

Radio
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