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The Lede Podcast

The Lede is a regular, short-form broadcast hosted by Copyblogger Media's VP of Marketing Jerod Morris and Chief Copywriter Demian Farnworth. The goal of each episode is to provide specific, actionable advice about copywriting, content marketing, email marketing, conversion optimization, and much more.
Click to subscribe to The Lede on iTunes, or scroll through the archives below and listen right here on the site.

by  Robert Bruce
on  March 30, 2012

Why You Should Build an Audience Before You Build a Business

Content Marketing Entrepreneurship Radio

Where do great business ideas come from? What about products — how can you know (or at least make a…

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Robert Bruce

How Chris Brogan Built His Content Platform

Content Marketing Entrepreneurship Radio
Robert Bruce

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Content Marketing Conversion Persuasion Radio
Robert Bruce

A 30-Minute Copywriting Course from a Master of the Craft

Copywriting Entrepreneurship Radio
Robert Bruce

The Path to a Legendary Copywriting Career

Copywriting Freelance Writing Radio
Robert Bruce

5 Tips for Affiliate Marketing Beginners

Affiliate Marketing Radio
by  Robert Bruce
on  February 3, 2012

Whether You Call it Blogging or Not, Online Content Still Rules

Content Marketing Radio

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d…

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Robert Bruce

Answers to the 3 Biggest Email Marketing Questions We Get

Radio
Robert Bruce

How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

Radio
Robert Bruce

Steven Pressfield and the War of Work

Productivity Radio
Robert Bruce

The Strategy Behind the Copyblogger Redesign

Design Radio Wordpress Themes
Robert Bruce

7 Ways to Create an Email Marketing “Snowball Effect”

Email Marketing Radio
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