In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many…
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Persuasion
10 Timeless Persuasive Writing Techniques
How to Build Trust in Relationships with Content Marketing
How to Grab Your Reader’s Attention
Unleash Your Inner Dork to Become a Better Copywriter
Most Persuasive Words and Phrases for Copywriting (and How to Use Them)
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10 Emotion-Based Headlines that Work
Emotional benefits are critical to persuasive copy, but how do you naturally incorporate them into your writing? It’s one thing…
The Structure of Persuasive Copy
Hit a Copywriting Home Run with Perceptual Contrast
The Persuasive Power of Analogy
6 Critical Components of Captivating Content