Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those…
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Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
Are You a Courageous Content Creator?
The Art of Creative Self-Editing: From Basic to Brilliant Content
5 Ways to Tap into an Endless Wellspring of Creative Content Ideas
Do You Recognize These 10 Mental Blocks to Creative Thinking?
Succeed as a Professional Writer by Practicing Disciplined Creativity
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The Persuasive Power of Analogy
An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You…
5 Smart Ways to Use Metaphors to Create Irresistible Content
How to Build an Audience in 2020 (and Beyond)
Metaphor, Simile, and Analogy: What’s the Difference?
Become a Master of Metaphor and Multiply Your Marketing Effectiveness
