If you want your marketing to work, you have to focus. You have to understand who your message is for,…
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Content Marketing Articles and Advice
The latest content marketing articles and advice from Copyblogger. For an introduction to content marketing, check out Content Marketing 101.
Why People Don’t Want the ‘Real’ You
How to Write 16 Knockout Articles When You Only Have One Wimpy Idea
The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It)
4 Unexpected Methods for Becoming an Authority on Nearly Any Subject
The Inigo Montoya Guide to 27 Commonly Misused Words
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A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send…
Weak Email Marketing and Nickelback Have Less in Common than You Might Think
How Strategic Content Converts to Email Subscriptions
8 Transformative Edits to Strengthen Weak Content Writing
Overcome This Common Marketing Mistake that Makes You Want to Quit