Used to be, there were two steps to using media to market your business. First, you found an appropriate media…
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Copywriting Articles and Advice
The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
How to Overcome Skepticism
I am a Shameless Attention Seeker
The 9 Most Important Words for Business Bloggers
Don’t Sell… Teach
Why is “Sell” Such a Bad Word?
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3 Coercive Copywriting Techniques
I spent some time recently talking about manipulation and lies. I told you those two stories so you could see…
Why Magnetic Headlines Attract More Readers
Pez Dispensers and Living the Big Lie
Viral Manipulation for Fame and Profit
7 Steps to Creating and Selling a Niche Information Product