Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.
And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.
Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.
Why should you listen to Mike (other than the fact that he was a Copyblogger contributor all last year)?
Because he’s that freelance writer who makes over $300K a year writing white papers.
There’s a whole series of free videos and other content that will follow the first video. And Mike is cooking up something else that I’m not at liberty to discuss, so that’s the reason for the tracking link.
But I will tell you this. If you decide to opt-in for the rest of Mike’s free content, you’ll receive an exclusive audio lesson in which Mike and I discuss our favorite techniques for using white papers and free reports to get people to imagine themselves buying from you.
And that’s more than half the battle.