There’s Never Been a Better Time to Be a Business-Savvy Writer

There’s Never Been a Better Time to Be a Business-Savvy Writer

Reader Comments (28)

  1. “Other bloggers have developed into link and Digg-baiting machines right before my eyes.”

    Absolutely. I got on my high horse about this the other day. It seems to me that there are some bloggers who focus all of their efforts on producing a killer title and description for Digg but then deliver crappy content for the article itself. Their whole purpose appears to be all about getting onto the front page of Digg rather than providing quality to their readers.

    Then there are the others who write deliberately provocative posts which are inconsistent with the rest of their site but which are written purely to illicit links.

    I could go on but I’ve got to finish my post “How Firefox Improved My Sex Life 300%”…

  2. HAHAHAHA! I have to laugh at Mike’s killer Firefox headline because I’ve (thankfully) resisted that urge myself.

    Since my site is not about tech, sex, celebrities, or any of the other common mainstream Digg fodder, getting a plug in the standard social media circles is that much more difficult.

    So, I fall back to the age old wisdom from ‘Field of Dreams’ as I continue to write content in my niche. “If you build it, they will come!”

  3. Can anyone tell what opinion du jour means?

    btw, nice article here. Going to write: “Why I loves Brian Clark evenly with Michel Fortin”. lol.

  4. I don’t usually leave comments like that, people know me from and as a commenter on Problogger, John Chow Dot Com and other high profile blogs…but I’ve got to say this:

    I wish you lived next door. I’d love to learn something new from you everyday.


  5. Mike, I’d like to read that post when you’re done. 😉

    Aaron, did you know that Steve Pavlina rode Digg to $40k a month in the personal development niche? It’s true.

    Allen thanks, but I rarely ever speak to my neighbors. You’re better off here. 😉

  6. Brian,

    I know some of the details of Steve’s success, but I did not know that he was a “Digger”.

    I am still working that angle, having gotten the last dozen or so article and blog post titles directly from the inspiration here on CopyBlogger, so I haven’t lost hope on getting Dugg!

  7. What if I’m not a good researcher and I have zero business savvy ?

    Do I now need 2 partners ?

    A prophet never gets his due in his own land, er …. or something like that.

  8. I agree all the way Brian. There are way too many blogs out there saying absolutely nothing in their posts and there are others just echoing what every other blog is writing. I just wrote about the echo syndrome the other day on my site. Be original!

  9. “A prophet is without honor in his own home.”

    I believe this is a quote from Jesus after the people of his home town planned to kill him by throwing him off a cliff.

    The real secret to providing outstanding content is to have an overall strategy in your business – an end point you want to give to your clients.

    The ulitmate outcome you’d like to help your clients achieve as a result of their interaction with you.

    Then you just work back asking the question “What does my client need to know first to eventually get to this end point?”

    Kindest regards,
    Andrew Cavanagh

  10. I’m finding that my personal site’s pages do attract a nice trickle of visitors each, each month, but getting linkage is incredibly difficult so far. Much easier on client sites as there’s a budget available.

    Have noticed, and avoided, the “me too” blogs and if there was a way to do a ‘negative digg’, I often would.

    Hohum, back to writing useful content as I come across things that wex me!

    Thanks for the post, I’ve bookmarked it for the future.

  11. Allen: Brian does “live” next door. I visit him everyday. Hard to get a cup of coffee through the bandwidth, though.

    Being totally transparent here, I am grateful that I don’t have killer traffic quite yet, as I decided to put the cart before the horse, and find my way by doing. And reading (especially everything on this site).

    So far the most popular conversations have been excerpts of coaching conversations, and memes. I usually hate memes, so I turned one on it’s head the other day and stirred up some dust.

    Perhaps when I start adding profile stories, things will click.

    Brian, do you consult bloggers re content, seo copywriting, etc.? 🙂


  12. “Well, at this point, I’d say the “marketplace” is suffering a case of retardation. Most clients will still hugely devalue excellent content…”

    Yes, it’s amazing how many still want Flash animation and Muzak going in the background – whistles and bells syndrome. I had this very discussion, or a variation thereof, in regards to web 2.0 the other day. It’s like the initial fascination with any technology. Take, for instance this advertising agency (w/ whom I have absolutely zero affiliation):

    It’s cool looking, nice artwork, a lot of effort went into making this. But WTF IS IT?!?!? I ran across the site when looking for an ad agency in my town – and got dizzy from negotiating that horror show! Anyway, well written, Brian.


  13. If you want your blog to run you have to have the research and voice angle in your blog.You can still make money but it will be then just money making machine.Google search hits will give u money but your blog will be just among others witout making a difference.

    Copyrighting will be difficult as bloggers might write the same things with a different angle.someone might have to setup a criteria “what copying is exactly”

  14. Not only does the marketplace devalue good content, but it hugely underestimates the engagement and loyalty created by great content.

    To a majority of the market, that translates to revenues.

    Some day, a lot of marketing directors in a lot of companies are going to smack themselves on the forehead and wonder what they were thinking…

  15. Brian, you beat me to the punch! I had a post all planned about the commoditization of copywriting (print and web) … how we’re fast being seen not as marketing writers who bring experience and talent to the mix, but merely content generators. Smart clients get the joke and understand the value we bring. The rest? Hmmm, I dunno … (Tom, you’re absolutely spot-on as usual.)

    I think I’ll still do that post :=)

  16. Roberta, you should. I’m not sure why I think it’s important to educate people who need to hire out writing, since I’m squarely focused on building wealth with my own projects, but this is a crucial business topic largely lacking in anything resembling clarity.

  17. Roberta; Definitely do the post. I’ve been noodling around with something in a similar vein. Feels like a discussion’s waiting to happen here.

    Brian: It’s becoming harder to “educate” prospective clients to the value of great copy when so many copywriters seem hell bent on convincing them of the opposite.

    I’m starting to see the benefits of your approach.

  18. Andy Hagens’ site is being block for malicious software by Google. Not really blocked but you are seriously warned to stay away. I’ve never saw this by Google before. Pretty interesting

  19. Brian, I couldn’t agree with you more on the “commoditized content” bit. I can’t believe how many blogs talk about absolutely nothing. Or else they seem to talk about everything under the sun and have no focus. Not saying I’m perfect or anything but it seems like a waste of time if no one’s going to read lousy blog content.

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