Let Cicero Build You a Sticky Blog

Let Cicero Build You a Sticky Blog

Reader Comments (27)

  1. Should it be so fun that we allow smileys? 🙂

    It’s nice to see classical history applied to blogs/new media. There’s a lot to be learned from there, and we’re just scratching the surface. Solid as usual man.


  2. It’s funny how often this gets missed.

    I actually used another, similar Cicero quote in a presentation I produced for a client:

    “No one can speak well, unless he thoroughly understands his subject.”

    In order to connect with someone, you have to really understand them. The point I was making in the presentation was the “subject” to understand was the client, not the technology.

    Knowing the product is great – but knowing your client is more valuable. The guidelines you list here, are a great way to do that.

  3. Really like the balance between you and the customer.

    So much writing on marketing just bangs on about meeting the customer’s needs – which is all well and good, but you’ve got to really love what you’re doing for them, otherwise you just burnout.

  4. “Amongst all the focus on serving the reader, don’t forget that you’re not doing this out of the goodness of your heart.”

    It’s a hard truth that we should expect payment for service. But I don’t think that means we aren’t working out of a sense of goodness.

    Good business always comes out of the goodness of our hearts–but it is also fair and just to expect payment for a job well done.

  5. Yeah, I figure you’re a pretty good guy, Brian. The way you give yourself away at CopyBlogger has certainly become a model for other bloggers. Including me.

  6. Cicero, eh ? That’s a great post starter, albeit one I hope to top withing a couple of days.

    Thanks for a great post and for raisin’ the bar a bit.

  7. Hi Brian,
    Love your blog and a regular. I read your Cicero post and it was an influence on my posting on the “Visitor Grid”.

    I was wondering if you would care to leave a comment about my post and the system I propose. I look forward to your thoughts.

    Thanks for your time.


  8. I agree blogging should be mainly out of passion or for fun, ever since I’ve put the goal of going problogging I’ve noticed my attitude has changed and I’ve switched my passion with various goals. I’m working getting it back now 🙂


  9. Just found your blog. Its a motherlode of great information. I’m gonna be learning tonnes from here on how to write my posts. Thanks so much for the clarity of thought and depth of information shown on your blog!

  10. I gave you a bit of flack for something a while back, Brian, but it’s only because I have such a high regard for the credibility and quality of this blog. I hope the reputation you have established here rewards you in a very big way.

  11. Just revisited my older links to sort them into relevant categories and since the one before this one was about not using jargon it got me thinking. How do you talk to a broader audience or indeed an audience you don’t yet know? Can you communicate effectively and broadly at the same time? I would imagine that it would be more effective to target everyone as specifically as possible, but if you do too good a job you might end up with a very small audience…

  12. Thanks for the salient advice. Whenever I feel like I am “trying” or “attempting” to connect while writing, it never feels like A+ work. C+ at best.

    When I do resonate with a project or task, all of the Cicerian ideals really shine.

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