If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.
But being a resourceful blogger has a double meaning.
In Viral Copy, I set forth four categories of content that tend to attract links. One of those was providing free resources to your readers.
It’s naturally my favorite of the four.
Dan Zarrella nails it when he simultaneously affirms the value of resources and rejects the “content as filler” philosophy:
Content is dead and resource is king.