In the world of selling, you can use testimonials – among other techniques – to take advantage of the principle…
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Archives for June 2008
The Ultimate Desktop Copy Coach
The Savvy Copywriter’s Advantage: Creative Storytelling
George Carlin on Writing
The Most Powerful Persuasive Element of Blogging
3 Simple Steps for Driving Your Audience to Action
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The Tiger Woods Guide to Succeeding Online
After hearing he had a torn ligament and a double stress fracture of his left tibia two weeks before the…
Three Questions Your Copy Must Answer to Succeed
The Rock and Roll Approach to Your Winning Difference
The Gary Vaynerchuk Guide to Enthusiastic Copy
The Ira Glass Guide to Link Bait