How to Write with Authority for a Loyalty-Starved Market

How to Write with Authority for a Loyalty-Starved Market

Reader Comments (44)

  1. Thanks for the post, Sherice. We are definitely authorities on our own experiences and stories so I’m glad you included that rather than a “just the facts, ma’am” approach. That’s what I love about blogs: they’re like a combination of op-ed and article.

  2. Very nice post, I got a lot from it. I think blogs are a lot like today’s younger (and older) generations’ talk radio – all the opinions and news, for the reader to do with as they please.

  3. Great tips on generating and nurturing loyalty. The Internet it is full of know-it-all gurus and they create so much hype that now they have begun to sound dippy. What counts is the ability to communicate, and communicate consistently, whether people agree or not . It doesn’t mean you always step on others’ toes to be noticeable, but people prefer honesty and this honesty leads to loyalty if you are constantly visible.

  4. Really enjoyed your post Sherice. You can always tell the confidence someone has in their writing. Hesitancy isn’t just something you can see, but also something you can sense.

    Writing with authority is a major issue for most writers. These tips are perfect for someone who is a little bit ‘gun shy’ about writing. Thanks so much for sharing them!

  5. Sharing experiences certainly creates a trust among your audience. As Tim mentioned, lot of people know their stuff very well, but are not confident enough to present it with authority.

    They just need to break the ice once. Great Post.

  6. Great article. It is many blogger’s goal to be considered an authority in their respective areas.

    I think that if you know something worth sharing, than documenting the steps in your blog is a great way to give back to the community & hopefully establish you as an expert.

  7. Authority isn’t about stating facts. It’s about stating opinions as if they were facts. 🙂

  8. I’m glad you all enjoyed the post! Cultivating authority takes time (and practice) but even if you have to go back and rewrite some of your more hesitant blog posts or articles – it will be well worth it in terms of the customer loyalty and value you reap!

  9. Right on the money for me today. A very helpful post.
    “No one knows everything. Stop struggling with what you don’t know and focus on what you do know. ” That is an excellent tip for those who may be a bit unsure or feeling discouraged. Thanks!

  10. As I am on the uphill side of my blog learning curve, I found this article very valuable. I have printed the article and will keep it close at hand as a reference. Thank you.
    Nanette Bauer

  11. As a food and cooking blog, we talk with passion and authority when we share our recipes. But I’m a little puzzled as to how to implement Method 4. If our promise is “Corned Beef Hash Recipe” and we deliver on that, then what would be the call to action at the end?

  12. Nate – You could build upon it even further by having something like “Click here to share this Corn Beef Hash Recipe with a friend” and/or bookmark it on one of the social networks. That way they don’t just get the recipe and leave but help spread the word about your site too.

  13. Good you mentioned the evolution of writing style — bloggers cross a certain threshold once they’ve gone through the early challenges of finding their voice and style.

    It’s good to remove the “I think that…” “I feel that…” from one’s writing, as it indicates a hint of uncertainty.

    Hooray for promoting genuine authority blogging, not just “how to sell” copywriting.

  14. I am a big proponent of their being no “right way” of doing anything, rather finding your own way is the challenge. It is this underlying belief that prompts me to add “I believe” or “this may help” to distinguish that I am speaking about myself and the reader needs to establish their own way.

    Or am I just being wishy-washy? lol. I don’t want to be “the expert”. I would rather be sharing experience and information.

  15. I stumbled upon Copyblogger a few days ago and I love the posts. I’ve subscribed and unsubscribed to many newsletters because I didn’t find the information useful. Yours however is a keeper!

  16. Ya know what? I love CopyBlogger, but I don’t agree with this post at all. Sure, there’s a place for authority & “how to” posts, but none of my favourite blogs have them. I don’t believe their necessary. And if you’re “faking it til you make it”, how can you be giving good advice? Or at least, good advice that we can’t find else where?
    Wanna see some really strong blogs? Look for strong voices, which is not the same as authority.

    I may google other blogs, or even put them in my feedreader, if they have advice I think I’m looking for. But the ones I can’t get enough of? The ones I get excited about their new posts?
    Authority has nothing to do with it.

  17. You shouldn’t really “fake it till you make it” – but writing with a strong voice will help increase your authority in the minds of your readers. Ask yourself WHY you enjoy the blogs you do. Writing with authority doesn’t have to mean that you’re pushy or overbearing in any way, but that you know what you’re talking about, and you love writing about it. Writing a how to or sharing an experience are just some ways people do that.

  18. Very good article. I think there are a lot of people who are not open to feedback or take offense to it, which is the absolute wrong way to go. That being said, there are a lot of people who comment just to say something mean or negative instead of to participate in a dialogue about something. Down with the haters. Everyone should help everyone out.

    In a transparent environment like the internet, know-it-alls who don’t have the chops get exposed pretty quickly. If you ever run into any of those “Make Money Online” blogs, then you’re familiar with this type of “guru.”

  19. Sherice,
    What I found your post pointing out the most, even if you didn’t directly say it, is that we bloggers have to discover our own voice. It’s like the chihuahua Chloe “finding her bark” in Beverly Hills Chihuahua. It’s been a struggle for me to find my voice. It took a long time before I figured out what the core or kernel of my blog was going to be (something that Chris Brogan talks about all the time). Until I figured that out (which turned out to be helping MLMers market online) I couldn’t write with the “authority” that you’re talking about. Once I found the core, I was able to lay out a great editorial calendar and the writing has flowed ever since. Your suggestions are very practical on how to write with authority. Good thinking!

  20. I really like the fact that you can lay out an authoritative post on being authoritative in short numbered blasts. What a great job and something that I will strive to do in my writing as a blogger.

    Thanks for the advice it will be put to good use.

  21. Good stuff and I agree.

    At work, I’m on a team called patterns & practices. We write prescriptive guidance, and the tag line is “proven practices for predictable results.” It’s about writing with authority and sharing solutions more broadly.

  22. That’s a great article Sherice, I think confidence is what holds a lot of people back like myself but I know the only way to truly learn is to try and I will get better the more I write.

    Erica Bell

  23. copyblogger is by far my favorite copywriting blog. great job FOLKS for providing quality content that i use ALL THE TIME. liked the highlight in this one about sharing experience which demonstrates a first hand knowledge of the topic. i’ve become quite the skeptic in terms of trusting the authority of the authors on so many blogs. great tip!

  24. Nice post Sherice !

    The real value of your post is the fact that you chose to write about it. Now it is there for the reference of someone who’s forgotten some basics. Thus you have mentioned the key points – we can figure out the rest and start acting on the pointers you have provided.

    Thanks !

  25. @kazari — You have brought up an interesting point here, but haven’t elaborated on what it is about a “strong voice” that makes it a valuable resource in your eyes. Care to discuss?

    Thanks for the post Sherice, nice perspective.

  26. Spot on, Sherice! In writing a post on bookkeeping, I frankly confessed my ignorance and frustration. In no time I had very useful comments from sole traders, companies, bookkeepers and even the biggest industry body on the planet. It was amazing and humbling and I learned much. If I’d tried to wing it, however, I’d have been shot to pieces. Many thanks! P. 🙂

  27. @Ryland.
    I suppose my point is that I don’t always go to blogs looking for advice. I’m often more interested in being entertained – so authority and powerful steps are not so relevant. The blogs that most entertain me (and the ones that make me a raving fan) have strong voices and good story. It doesn’t matter if they are portraying themselves as an authority or not.

    But I’ve just clicked through to a few commenters blogs – it seems most of you are blogging to tell people what to do or how to do it, so maybe I’m out of context here.

  28. Good information –

    It helps those who are new to blogging feel more confident about expressing themselves (you don’t have to play it safe).

This article's comments are closed.