How to Build Your Blog Using Good Old-Fashioned E-mail

How to Build Your Blog Using Good Old-Fashioned E-mail

Reader Comments (48)

  1. This is a great post, i started my blog about 5 months ago now, and implemented an opt in not long after. Well now i have a steady list thats growing by hundreds everyday and the list also drives blog traffic by sending info about my new blog posts to my subscribers and asking them to check it out. IT WORKS, and its great to build rapport with subscribers.

    Im looking foward to this year and improving my marketing and blog skills by leaps and bounds.

    If you get time check out what im doing over there. 🙂

    Thats for another excellant post!

    Dan Briffa

  2. Thank you for the great tips! It’s perfect timing as I’m in the process of expanding my RSS/email option. I want to offer an email that has added information. I’m going to be using this article a lot over the next few weeks! 🙂

  3. Just as an aside, I’ve found that e-mail works awesomely for general, everyday folks, but very poorly for geeks/techies. My primary blog is for techies and I’ve pushed the e-mail side several times over the years and the e-mail list count is just under 1% of the feed subscriber count.. after three years! Twitter, on the other hand, takes about 5-7% and that’s within six months 😉

    Not sure why this is. Perhaps techies are more guarded with their e-mail or maybe they find RSS more natural. Unsure. Anyone else see this sort of pattern?

  4. Thank you for this timely and informative post. I launched my blog three months ago and now am planning a related e-newsletter. Until now, I’ve been concentrating on content. I chose Constant Contact and so far am pleased with them. I’m saving your post and will use it in my planning.

  5. great primer on promoting a blog. We’re just getting our feet wet with a new company blog to reach a niche technology audience, and your guide will help me make a case for offering blog subscription by email. Thanks!

  6. There is a lot to learn when setting up a blog that works. I have found that learning one thing at a time and learning it well makes sense.
    I just read a blog that has been up for a couple of months. He felt like he had gotten his writing style down and was moving in the direction he wanted to go. Now he was adding photos to his blog and next we was doing an opt in box.
    I have found that email marketing works a little different in each niche. My sister is in a family niche and she hardly gets any RSS subscribers, but gets a lot coming in on her optin.
    Techies seem to get more from the RSS feed.
    It is a matter of testing what works best for your market.

    I really like the term “push marketing”.


  7. I think too many people miss the importance of push. There is so much of a focus lately on pull that we often forget that we still need to shout our message from the rooftops sometimes. Thanks for these great tips/reminders.

  8. Love this post! I have a blog that’s been live now for a couple of months, with trickle traffic. Question: My web host account included email responder. Can I use that or should I go through something like Aweber?

  9. Very timely – thanks for posting this article. I’ve been looking to increase my blog traffic and had forgotten about the opt in.

  10. Great post

    People tend to forget email when they look at all the new possibilities like Twitter and other social media. Email is still a very strong tool driving traffic to a site or a blog.

  11. Great suggestions here. One’s email signature is also a great additional promotional tool. Every email I send out during the course of my workday has an invitation to “visit my blog” under my email signature. I list the latest post title with a corresponding link. This advertises my blog in a low-key way to a number of people who wouldn’t ordinarily see it.

  12. Thank you for the great tips, Dean! We’re just getting our blog started, so I’ll be sure to keep this post in mind when we’re working on it.

  13. @Peter Cooper: thanks for the perspective, each segment/market should always get consideration as to how to target.

    Dean, good summary. Spam is a tough one and e-mail targeting is something that is not black and white. If possible Dean’s advice should at least be expanded to cover sub-groups of the overall contact list… be choosy as to who you send what and how often.

    Definitely need to provide the “easy” button so that your subscribers feel like she/he has an out (even if she/he doesn’t use it).

    Lastly, what you send in the message is also important -=- just because you sent an e-mail doesn’t mean that the intended recipient saw it. Pay attention to what the lowest common denominator is for e-mail clients (Outlook is probably the pickiest) and structure the message accordingly; that is, don’t use too much HTML and avoid too many images. Nothing worse than having the message blocked or junked, let alone declared as Spam by your recipients.

  14. Thanks for this article, Dean. You just moved my goalposts. It stings a bit, but I must emulate your excellent example if I’m to get fair dinkum. Best regards, P. 🙂

  15. Thank you for speaking the truth! I immediately went into my marketing system and had my sign up form and newsletter ready to go in minutes! An excellent marketing system makes all the difference! Thanks so much for the info 😉

  16. Email rocks. I couldn’t agree more on push & pull. Email is great for delivering a blog feed, for the readers who prefer it, but it’s also excellent for creating a second more intimate channel and offering lots more goodies to the folks who want them.

  17. I agree with Franklin and Sonia: a second channel, and definitely helps you in the marketing/sales department.

    A huge number of people out there still don’t really know what a blog is, and they sure as hell don’t know what RSS is. Email is key.

    Solid post, Dean.

  18. Thanks for the starting points Dean. I agree that email works. I subscribe to a few and mainly for the bonus content and the ability to converse with the author. Most bloggers respond to email. Any ideas (maybe a follow-up post) on building the newsletter?

  19. Amazing ideas, once again. But I need help! How does just one person (that’s me, CEO of it all) do all these wonderful, impressive, list building things? Especially what I’m not a tech genius? I use WordPress & find it confusing, but imagine it’s all possible…

  20. Feedburner is really easy to use but some don’t know how to use. I do agree that opt in newsletter is the most powerful way to build an e-mail list. Thanks for the great info.

  21. Great post, Dean. I particularly appreciate your emphasis on the “necessary mutuality” of push and pull. This relates, of course, to Sonia’s excellent treatise on the web’s two tribes. Cool Kids love RSS, IMers love email. There need not be a conflict between the two, and you make a compelling and articulate case why they can–or, rather, must–co-exist. Well done!

  22. Good post! Most bloggers ignore email marketing even though it is so simple to put up an optin form on your blog.The most important thing is to offer high quality information and a bonus that makes people want to sign up.

  23. I’ve seen more bloggers use email lately, but not enough! If you can make more money by putting in a bit more effort, or gain more followers, why wouldn’t you?!

  24. Good article, thanks for the insight. So what do you folks recommend for email newsletter software?

  25. This is a great post. I overlooked the idea of E-mail marketing for my site but think you make a great point and will have to look into putting something together.

    I don’t think you can stress enough about the Spam angle. I know a couple “Pro” bloggers who spam like crazy and it turns me off from their site.

    I suspect this is part of Peter Cooper’s problem. Us “nerds” have spend more time with spam and have built up almost an immunity to anything almost spam like.

  26. Thank you for this timely and informative post. I launched my blog three months ago and now am planning a related e-newsletter. Until now, I’ve been concentrating on content. I chose Constant Contact and so far am pleased with them. I’m saving your post and will use it in my planning

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