Let’s take a look at the personal motivations and goals of those who decide to become writers and content marketers — people like you.
I like to revisit this topic whenever I have a cynical reaction after I hear someone romanticize writing as a profession. (It also happens if I read some lofty inspirational quotes for writers).
See, I don’t subscribe to the fantasy that writing is a special job. Writing is hard work and always feels incomplete because improving your craft is a never-ending process.
Why would someone think it’s “cool” to be a writer?
That’s the question that always snaps me out of my negative-spiral, because the answer is simply … being a writer is actually that cool. I need to remember that.
The hard work part is still real, but the personal joy writing produces is incomparable. “Fulfilling” is an understatement.
Perhaps the most driven to communicate clearly, artists who are writers take on many different roles. They’re teachers, mentors, philosophers, trailblazers, revolutionaries.
They don’t just “do work,” they love the work they do.
Personal goals can fuel business goals
In the 1981 hit “Working for the Weekend” by Loverboy, the sentiment is that we have to get through the week. The weekend is what we look forward to, our reward.
Don’t get me wrong. I’m a big fan of the weekend. And it may seem a bit absurd to dissect the chorus of a lighthearted pop song, but the point I want to highlight is:
If we spend the majority of our time working during the week, shouldn’t we strive to make that time enjoyable as well?
I also support taking breaks during your workday and making it a priority to not get burned out.
Those aspects aside, I’ve always been fascinated with the idea of loving the work you do so much that you’re not desperate for an escape.
Professional writers and content marketers tend to gravitate toward that intersection of personal and business goals.
They first get clear on the “why” that gets them out of bed in the morning and carries them to work each day, and then take steps so that some part of their daily reality (even if it’s not their full-time job) consists of progress that helps them achieve their desired lifestyle.
They find the space where hard work and fun coexist.
So, if you’d like to spend more of your time “working for the weekday,” try the exercise below.
Answer these 3 questions to get clear on what you want
Before a content marketer writes her first word to promote a product or service, that product or service had to be born.
In a notebook, write down these three categories across the top of a piece of paper:
- What do I love to do?
- What do people need related to those interests?
- What solutions can I offer that will help establish me as a leader in this field?
Jot down anything that comes to mind for each question.
Don’t hold back here because sometimes you won’t see a brilliant connection between all three categories (that will become your content, product, or service concept) until you release all of your ideas and get them written down.
I always go through this process with a pen and paper because it’s supposed to be messy. A digital document — that allows you to seamlessly delete some of your answers into oblivion — is too clean and organized for the madness that is necessary to have a breakthrough.
Help people discover what you have to offer
Passionate writers want to reach anyone who will benefit from their work.
The thoughtful content you research, create, optimize, and promote is a reflection of your passion — and it attracts the people you aim to serve.