7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

Reader Comments (20)

  1. Hi Jerod,

    I liked your post. We just recently launched our business blog last month and I have been doing a lot of research into best blog practices. Right now we’re using WordPress with a possibility of moving over to HubSpot. Is there a content checker tool on WordPress that you know of?

  2. Good post Jerod. I use the content optimizer with every post on my Rainmaker site and never hit publish until I hit 100! I advise my project clients who use Rainmaker to do the same and I just shared this article with them in their respective project accounts. I find that when the keywords are in the page URL itself, it really makes a difference search engine wise. Thanks, Brent

    p.s. Sorry about your Hoosiers this year. Sounds like you have a new coach on the horizon. On the bright side, your team didn’t make the tournament and then score 39 points on national TV vs Florida.

    • Thanks Brent! That is great to hear. It really can make a difference.

      Yeah, it wasn’t a great season. Would still take a blowout loss in the Round of 32 over a whimper of a defeat in the NIT any day of the week. (Also, hearing some chatter about Indiana being interested in Tony Bennett. No idea how serious. But stay tuned … )

  3. I have not done 4 out of 7. It seems like I am too focused on content that I don’t bother much with SEO except for the title, preliminary keyword research and the initial description. Thanks for pointing these out. I agree that these are often forgotten and can even be missed entirely.

  4. Hi,
    It never occurred to me to make the SCO title and the headline title different. Thank you so much for the suggestion if it helps improve my organic traffic, it is definitely worth a try. I agree the headline at the top can look cluttered but it doesn’t matter if the SEo title does. I can’t wait to try your tips. Thanks
    Janice

  5. Great article, very informative, however in your introduction you mention “Including #8, which will punch you square between the eyes.” but I cannot find an eighth point?

  6. Hi Jerod, Thank you for sharing the information. I am not a writer by profession but I try my best to write articles for my design blog. I recently restarted to write articles again and working on the strategy to improve my content. My question here is, what if I drop all my old post and want to fresh and redirect all my old blog to Main Blog page. will that be a bad idea?

  7. I forget about the darn Canonical URL check so often! Thanks for the reminder, Jerod. Awesome content as always.

  8. Appreciate your article which explains SEO steps with details. I feel adding the long tail keyword and how to optimize it with title that we choose also will make it attractive and benefit bloggers.

  9. Hi Jerod. Thanks for writing an SEO post that talks about other aspects than the same old stuff that has already been beaten to death by every other blog out there. I learned something in every point, even #8.

  10. Haha, for a guy who hasn’t been thinking too much about SEO, you sure have a lot of SEO wisdom to provide!

    In particular I appreciate you noting that the canonical tag works in theory, and only hopefully in practice. I’ve seen Google mention that it’s an indicator not a command several times now, yet it sometimes seems like nobody’s making that distinction.

    Thanks for the good read.

  11. Hello
    Good post Jerod. I use the content optimizer with every post on my Rainmaker site and never hit publish until I hit 100! I advise my project clients who use Rainmaker to do the same and I just shared this article with them in their respective project accounts. I find that when the keywords are in the page URL itself, it really makes a difference search engine wise.
    Best regards
    Sahil suman

  12. Hi Jerod!

    Firstly, may I say what a great, informative article this is.

    In my eyes, point seven is one that is so regularly overlooked, and it really shouldn’t be! If you want to keep visitors and readers engaged then you should always be cautious of reading difficulty – sometimes simplicity really is the key.

  13. BIG THANKYOU Jerod, very informative altho somewhat over my head even though I have busied myself with SEO for years. I agree with everything you write.

    How can I get your tools for analyzing content & KW research? I clicked but just got a black page. do you recommend google for KW research?

    Also as a former English teacher I assume a 4th grade reading level depending on what i’m writing. sometimes 8th grade. I’m sure there are 4th graders who can read at high school level as well as some who don’t … Sometimes I include a word def. in parens if it’s jargon or multisyllabic … KISS!

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