SEO Copywriting Techniques That Readers Love

SEO Copywriting Techniques That Readers Love

Reader Comments (60)

  1. Nope. You have to actually go into the code (assuming you use the WYSIWYG editor, which I do not) and add h3 tags to the subhead.

    Kind of a pain, but worth the effort.

    Oh, and it also depends on the markup of your theme. Best to test the h3 tags on a WordPress page to see how they present.

  2. Great tips.

    I would also add that if you have images on your pages you should also:

    1. Name each image after a keyword appropriate to the image and your page.

    For example if you had an image on this page you might name it:

    2. Give each image an “alt” tag that is a keyword appropriate to the image and your page content.

    In this example the alt tag might be “SEO Copywriting Techniques image”

    Kindest regards,
    Andrew Cavanagh

  3. Andrew, yep. I debated whether to add image tags to this post, since they are not technically “on page,” but they are crucial nonetheless.

    The SEO Copywriting 2.0 image above uses “Image for SEO Copywriting Series” as the description, “SEO Copywriting 2.0” as the alt display, and the image title is “seo_copywriting.gif”.

    I think it’s pretty clear what keyword phrase I’m targeting. 😉

  4. If you write a description for the META tags, that’s the description that will appear in the search results.

    SEO writers should utilize the opportunity to write both the META Tag description and a great opening sentence for the actual page that includes the targeted keyphrase.

    The engines read from left to right, so the closer your keyphrase is to the beginning of your content, the better. But it must be done in a compelling way as to keep the attention of the reader.

  5. I’m using a WP plugin for meta description, but so far Google is not using it. Unless I’ve screwed it up, which is possible. 😉

  6. A very well constructed, and comprehensive, worthy of being ready by pretty much anyone who wants to write online.

    You definately gave it the extra umph when you mentioned call to action.

  7. Brian, you did good on the Metatags…

    I did a simple search in Google with

    And all your descriptions are there, just as they should for Good SEO Practice…

  8. Brian you meta description looks fine. When did you start using the plugin?

    If Google is not using the description then there must e something else up.

    But back to the post. The META description is a fantastic place to place well crated copy. As it shows in the SERP snippet it can be a powerful call to action for those search clicks. You should always test your SERP results to see what your competition are doing – the right snippet can often pull in more clicks than a higher ranked site.

  9. Great guidelines. Achieving the right balance is a bit of a task though – it’s an art few possess.

    Many times there’s a much more poetic way to say something but you end up having to be pretty literal if you’re targeting keywords.

  10. Markus, that’s true, and it’s also a reason that attracting links is still the top priority. We shouldn’t sacrifice the use of metaphor and analogy in our writing, because that type of stuff connects better with the reader.

    But, that’s also why I like the landing page strategy. The landing page itself can be quite straightforward with its copy, while the component parts of the overall content will allow for more “poetic license.”

  11. That’s a very good article and great guidelines, but sometimes for me is very difficult to write the “right” text to call people to action. Maybe that will come with more experience .

  12. Call to action is very important, even if there isn’t a specific product to sell for that particular article. I like to point visitors to a follow-up article, one that may include another sales pitch if the original article wasn’t designed for that task.

  13. I have found these techniques to work well also. As, you said keeping the keywords in the first couple of sentences. I like to get a healthy dose in the center and in the ending paragraph as well.

  14. Hi,

    I find copy writting really hard, more a numbers person, but what you have talked through has helped with my writting techniques.

    Is it much easier to get someone to do the copy writting if it is something you take too much time with?


  15. Hi

    We are involved in many websites, and we always find the hardest part of developing a website for SEO purposes is creating good textual content, that is keyword rich.

    Few really good pointers I have picked up from this


  16. Thank you for this informative post. As a web site developer ‘by trade’ I understand the technical aspects of SEO, but the experience that is had by my site visitors is still something I am learning about.

    I will add a ‘re-work’ of my content, and how I format it to see if it has an impact ofn the way Google ranks my site for my few select key words.

  17. Take your time don’t rush and do a really good keyword research first to find out where you can rank better especially when is a new website. Then a good content rich in terms with the keywords in the title and the description will do the work. Hmm it’s easier to say it but it’s difficult to do it and I know that. Thanks for the post

  18. Great article. I just updated my opening sentence of my last post based on #2. I better go back and fix the other ones.

    I’ll be back.

  19. Subheadings are great ways for you to summarize important points in the article. Thanks for sharing this post. If you get the chance, feel free to visit my site.

  20. The META description is a fantastic place to place well crated copy. As it shows in the SERP snippet it can be a powerful call to action for those search clicks

  21. I also like to see additional related articles. It helps lower bounce rates and build loyalty.

    Why not help make a site sticky by making additional interesting articles easy to find. They’re implemented on this particular page as “further reading” and “popular articles”.

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