I’ve written a lot about SEO copywriting over the last 4+ years. And it’s still the topic that seems to generate the most questions and confusion.
That makes sense, since the modern practice of SEO copywriting is a diverse discipline that goes well beyond keyword location and frequency. So I decided to take a look back at everything I’ve written over the years and see if I could create a coherent “master document” that serves as a comprehensive guide.
I assembled, rearranged, cut, compressed, and then wrote some entirely new sections. Then I started revising.
Then Sonia got involved and took a substantial editing swipe at it. (She calls me Professor Clark when I slip into an academic writing style, and she doesn’t mean it as a compliment). Sonia helped make what can be a confusing topic as simple and clear as possible, which I think you’ll appreciate.
We eventually arrived at a 28-page white paper called How to Create Compelling Content that Ranks Well in Search Engines. This is the most comprehensive free report on SEO copywriting we’ve seen, so hopefully you find it helpful.
After 24 pages of pure educational content, the report naturally goes into why and how our Scribe software service was developed in the context of real-world SEO copywriting, and then explains how Scribe simplifies the process. So if you’re at all interested in Scribe, you should make sure to read all the way to the end for a nice surprise offer.
You don’t have to provide an email address or any other information to get the PDF. If you have a moment, all I ask is you let me know what you think about the report in the comments.