Most content receives little to no engagement. In fact:
- Over 90% of blog posts receive zero traffic.
- Most social media managers say that a good average engagement rate is between 1% and 5%
- 90% of YouTube videos never reach 1,000 views.
Yet plenty of content creators consistently receive millions of views and high engagement.
We analyzed the key factors that separate highly engaging content from average content. In this post, we’ll provide specific tips to help you create engaging content, regardless of your platform.
We’ll also provide specific tips for optimizing your content for engagement on social media, blog, and video content.
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How To Create Engaging Content For Any Platform
Regardless of the platform you’re publishing on, there needs to be substance behind your content idea for it to perform well. So here’s the recipe for creating highly engaging content.
Tip #1: Research Your Target Audience’s Pain Points For Content Ideas
Content marketing is designed to attract your ideal audience by answering their questions and providing solutions to their problems.
While most content marketing strategies begin by discussing challenges their audience faces, the creators often run out of content ideas, and the content topics stray farther and farther from the core topic that’s interesting to their audience.
As a result, the content becomes less effective as their audience finds it less relevant and quits engaging.
Many content creators also tend to become bored with the topic and begin covering other parallel topics to satisfy their own desires as a creator. Unfortunately, your audience probably only consumes your content for a particular topic, so switching topics can kill audience engagement.
Instead, stay on topic and use your content as a medium to answer commonly asked questions from your audience.
To learn about what your audience is talking about and their pain points, you can:
- Use a social listening tool: Tools like Awario and Brand24 allow you to track keywords online. You can also set up alerts to instantly know about important conversations in your industry.
- Use an audience intelligence tool: You can use a tool like SparkToro to discover the media your audience consumes and where they hang out online. This information is very valuable as you can then join those conversations and communicate with them one on one. Even if you don’t use an audience intelligence tool to discover where your audience is congregating, be sure to
- Talk to your audience: Finally, get on the phone with your audience and talk to them about their pain points and problems. Talking to your audience one on one is often much more telling as you can get to the bottom of what they’re struggling with by asking follow up questions. If you can’t get on the phone with them, at least send a survey to your email list asking about their pain points.
Tip #2: Create Content That Goes Beyond Best Practice Advice
Another common mistake many people make when creating content is providing “best practice” advice.
The problem is that all of your competitors are also discussing the same best practice advice, and there’s a good chance your audience has already tried all of that advice and is still struggling to get results.
For example, the best practice advice for most link building strategies is to simply send personalized guest post pitches.
Yet that advice typically results in very low engagement rates. So even though it’s a commonly accepted “best practice” strategy, it’s still likely not the best advice for earning backlinks.
So as you’re creating content, address the problems with traditional best practice and then draw from personal stories, case studies, and real data to offer better solutions to the problem.
The essence of truly high-quality content isn’t about the formatting, grammar, or polish – it’s about the substance of the advice. If your advice consistently solves the audience’s problem more effectively than any of your competitors’ content, you’ll soon be viewed as a thought leader.
Tip #3: A/B Test Your Hook
Once you’ve got a great piece of content, you still need to catch the reader’s attention so that they actually pause and consume your content.
Without a good hook, the rest of your content’s substance won’t matter.
The good news is that you can always test different hooks. We have a separate post on crafting excellent hooks, though there are a few angles you can use to test your hooks:
- Emotional
- Controversial
- Intrigue
As you’re crafting your hook, be sure to keep it short and get to the meat of your content idea quickly. If your opening is too long, you’ll lose your audience’s interest quickly.
To measure the effectiveness of your hook, here are some of the metrics you can track:
- Blog Posts: Click through rate and page on time
- Video content: Watch time
- Social media content: Engagement and likes
Tip #4: Use Conversational Tone And Visuals
Nobody likes reading or listening to textbook-style content, so keep the tone of your content conversational. In fact, if there’s any friction in understanding the information in your content, your audience will just leave your content.
This is why it’s helpful to use visuals, like infographics, graphs, and charts, as they can convey much more information with the least effort.
Another benefit of using conversational language is that it helps you develop a stronger relationship with your target audience faster. And the faster your audience trusts you, the faster you’ll be able to convert them into customers.
An excellent example of a blog that writes with a conversational tone is Backlinko. You can see in the screenshot below that the content in this post is written in first person, the sentences are very short and to the point, and they include plenty of graphics:
If you’re filming content, speak using conversational language. Even if you’re covering a professional topic, like law, health, or finance, you can still use straightforward, simple language.
Tip #5: Repeat And Iterate On What Works
Finally, once you find a particular type of content or content idea that resonates with your audience, double down on creating more content similar to it.
Many content creators find something that works and then try other new things to replicate the results. However, your top performing content is the recipe for success with your target audience, so create more content using that format and on that topic.
You can even republish the exact same content multiple times. Only a portion of your audience likely sees your content the first time you publish it, and even if they did see it the first time you published it, there’s a good chance that they forgot about it, so reposting it will likely help you achieve the same great results.
If you’re posting evergreen content, be sure to also update your top performing content as it begins to lose traction.
Now that we’ve established a framework for creating great content that engages your audience, here are a few tips specific to various content publishing platforms.
How To Create Engaging Social Media Content
Here are the top five tips for creating social media content that drives engagement and, more importantly, helps you build a loyal audience.
Tip #1: Post Consistently With The Same Format
Unlike some other content formats, it’s essential to post consistently on social media as most posts are only shown in your audience’s feed for hours.
Therefore, if you aren’t posting content consistently, your audience will forget who you are and quit engaging. To ensure you’re consistently posting content, create a content calendar using a tool like Hootsuite or Sprout Social and then assign different steps of the content creation process to various team members.
Or, if you’re doing all of it yourself, create milestone deadlines for yourself. For example, complete the written content by a certain date and then complete the graphics for the post on a specific date.
Tip #2: Repurpose Top Performing Content
Social media content requires you to post consistently because the lifespan of a post is only a few days. However, this also means you can repost the exact same content every few months.
So track your engagement analytics and identify the posts that generated the most engagement and then plan to repost three to five of those posts per month.
For example, if you’re planning content for April, look at the content that performed the best in January. Then, take January’s top four performing posts and schedule them to be published again during April.
Tip #3: Use The Platform’s Preferred Content Format
When social media platforms release a new feature, they tend to promote content using that feature. For example, LinkedIn favored showing carousels when it first released the feature. So creating more carousel content would help you achieve more reach.
Therefore, pay attention to new feature releases on each social media platform and then use those features in your content.
Tip #4: Engage With Your Audience
Social media is called “social” for a reason. It’s designed to be a two-way engagement platform, so be sure to respond to comments on your post to build legitimate relationships with your audience.
You can also join groups for your audience on that platform and participate in those discussions. For example, Examine.com earned its initial user base from Reddit because the founder consistently participated in conversations with their ideal audience.
Here’s a great example of how you can jump in and answer your audience’s questions.
Tip #5: Study Competitors’ and Influencers’ Top Performing Content
Finally, if a specific topic or type of content is working for your competitors, don’t try to reinvent the wheel – just use that as inspiration for your content strategy.
You can also look at the content that major influencers in your industry are discussing and use those topics as inspiration. Better yet, offer to do a content collaboration with them.
You can use a tool like Buzzsumo to identify the most popular influencers in your industry and even track their top performing content.
You can also study some of the best personal branding examples we’ve curated and analyzed in a separate blog post.
How To Create Engaging Blog Content
Bog content, and specifically SEO-driven blog content, has earned a reputation for being boring and shallow. However, you can still create content that’s both engaging and well-optimized for search engines by using the tips below.
Tip #1: Interview An Expert Or Use Real Experiences
Most companies just hire a freelance writer or use ChatGPT to create their content, yet neither freelancers or ChatGPT have experience solving the reader’s problems.
Instead of just asking a freelance writer to write generic advice in a blog article, have them interview an expert who can add anecdotal stories, experiences, and expert insights to the article.
For example, you’ll notice that this overview of a specific beach provides very generic information that isn’t actually that helpful or insightful for someone planning a trip:
In contrast, this post is clearly written by a traveler who has personally visited this beach, and it offers much more insightful information, such as:
- Why it’s a great place for families
- Insights from locals they talked to (why it’s mostly filled with tourists)
- The vibe of the beach (it’s more of a party place and not great if you want a quiet getaway)
- The music at the local cafes is really loud
Even though the grammar of the second example is less polished, it is much more engaging as it offers much more helpful information and is written in a conversational tone that is easy to read.
Unfortunately, real experts rarely have time to do keyword research, write the content, and optimize the content for SEO. So instead, just have your freelance writers interview experts and then distill those insights into well-optimized blog posts that are easy to read.
Tip #2: Invest In Copywriting Skills
There are plenty of copywriting tips to keep readers engaged, but the real essence of great copywriting is addressing the specific problems your audience is facing, explaining why their current method for solving the problem isn’t working, and then offering a more effective solution.
Many people believe you have to have outstanding storytelling skills or excellent sentence structure to keep a person’s attention, but the reality is that the most interesting thing to your reader is the solution to their problem.
So just providing a great solution will make your copy more compelling than about 90% of the content online.
However, you can use copywriting techniques to frame the solution in a more compelling format.
To do this, use the following framework:
When you introduce the pain points, echo the exact method users are currently using that is ineffective and explain why it’s ineffective. The more specific, the better, as this will help you build rapport and they’ll be much more convinced that your proposed solution is effective.
To further prove the credibility of your proposed solution, include examples or case studies. That makes your argument more convincing, and it also helps the reader better understand the solution.
Here’s an example of copywriting following this framework:
So as you’re creating your copy, use this framework. You can also ask the experts you interview to give you a more detailed explanation of the problems most people encounter with the typical “best practice” advice.
Tip #3: Include Visuals And Graphics
Another great way to keep readers engaged and deliver a better user experience is to add visuals and graphics.
Even as you scan this post, you can see that the graphic above highlighting the “pain point > solution > proof” framework makes the concept much easier to understand than if I just wrote the example using text.
Contrary to popular belief, the more graphics you include in your content, the more likely people are to actually pause and read it.
You can also use a free tool like Canva to create your graphics.
Tip #4: Use An Easy-To-Read Blog Structure
Similar to incorporating graphics, carefully laying out the structure of your content to make it easier to skim will also help increase engagement.
Some tips to make it easier to read include:
- Adding bullet points
- Bolding and italicizing important phrases
- Using short sentences and keeping paragraphs under 3-5 lines
- Using subheadings
- Adding a sticky table of contents
Tip #5: Turn On Blog Comments
Monitoring spam comments may be annoying, but people love interacting with the content creators they follow. So even though most blogs don’t offer comments today, consider turning the comments section back on.
In addition, your readers’ comments are excellent feedback on your content. You’ll also be able to better understand what content topics resonate with them, their pain points, and who your content attracts.
User generated content like blog comments are also excellent for SEO, as Google is prioritizing showing more humanistic content.
How To Create Engaging Video Content
Here are a few specific tips to make your video content more engaging.
Tip #1: Create More Attractive Thumbnails
Your thumbnail is the main variable people use to judge which video to click on. Unfortunately, if people don’t click on your thumbnail, it won’t matter how great the content in the video is as they’ll never see it.
So spend time testing your thumbnails to increase your click through rates.
Some best practice advice for creating great thumbnails includes:
- Use bright colors
- Include a person
- Ideally the person should have an emotive expression (wide eyes, surprised, etc.)
- Include a version of the title on the thumbnail
Here are some examples from Mr. Beast:
Tip #2: Verbally Ask For Engagement
If you want your video to drive more organic traffic, all algorithms like to see that it generates a lot of interaction, such as likes and comments.
So in your video, ask your audience to comment or like the video.
When you ask them to comment, give them a specific question. This can help increase engagement because most people won’t know what to say and therefore won’t comment at all.
Ideally, ask them for their opinion on a topic. People love sharing their ideas and thoughts, so this strategy performs very well.
Some examples of simple comment asks you can make include:
- “Comment below what tips you think I missed.”
- “Comment below with your suggestions.”
- “Comment below with your experience with X.”
Tip #3: Use Humor And Authenticity
A key reason videos perform so well is that people prefer interacting with other people who share their authentic experiences.
So use this to your advantage. Instead of trying to make the video perfectly professional, add your own personality into it when appropriate. If you aren’t a naturally funny person, you don’t need to force it, but let your authentic self shine through.
Sean Casey is a fitness influencer who is well known for his static tone of voice and down-to-earth advice. Instead of trying to be funny, he lets his natural personality shine through, and it actually makes the videos quite entertaining:
Even if you work in a very professional field, like legal or medicine, you can still be casual and professional.
The key is to be relatable.
Tip #4: Use Structure And Concise Tips
One of the biggest problems with audio-based content is that people just talk without any structure.
This can make it very difficult for people to follow your train of thought. So before creating video content, sit down and organize the video into a concise format, as you would with a blog post.
You can also tell the audience what you’re going to cover later in the video and add teasers throughout of topics and tips you’ll provide later to keep them watching and engaged.
If you’re using YouTube, use the chapters to allow your audience to skip through to the sections that are most relevant to them.
Tip #5: Continuously Change The Image View
People who watch videos are often visual learners, so make the content visually engaging by constantly shifting the camera view and zooming in and out.
This is a key reason why podcasts tend to have longer watch times on podcast platforms than video platforms, as there isn’t really anything to visually watch other than the person talking on video.
If your video is just you talking, consider adding overlay graphics, text-based tips/quotes, and other visual elements to keep users engaged.
Codie Sanchez’s channel is an excellent example of how you can transform static talking videos into visually engaging content:
Start Creating Visually Engaging Content Now
The tips in this post should be more than enough to help you get started creating visually engaging content, but if you want to take your content marketing skills to the next level, consider joining the Copyblogger Academy.
It’s run by the owners of Copyblogger and you’ll be able to brainstorm content ideas and receive feedback from both us and peers in the academy. You’ll also have access to courses on content marketing and copywriting, and exclusive content, like guest interviews.
Alternatively, if you’d rather have someone else create engaging content for you, consider reaching out to the Digital Commerce Partners. This is the team behind Copyblogger, and they can execute the entire content creation process for you.
Reader Comments (59)
Randy Kemp says
Brian:
Meaning and fascination – 2 good concepts to latch unto. Speaking of fascination. What’s happening with the radio show? Are you putting it on hold for a while? Will it start-up again? I miss the podcasts.
I always like headline writing concepts being covered. Good stuff today.
Randy
Brian Clark says
New radio show tomorrow. We only took last Friday off because we had two posts to run that day.
Pedro Cardoso says
Meaning and Fascination are just words. Meaning is a function of the author’s skill (requires practice to improve at it), while fascination is ultimately a function of the reader’s interest (which depends mostly on the context). Both of which are things you can’t much control directly within the limited timespan of actually sitting down to write a single article.
The one element we can and should focus on for strong and quick results is the writing *angle*.
From there, it’s all a matter of meaning and fascination, preference, style, skill, know-how, and whatever other buzz words you feel like throwing into the mix. But without a good angle, not even a proficient and talendted copywriter can come up with a great article, as you’ve just demonstrated:
IMO the present article is really not so good (compared to the usual copyblogger quality level) because there’s not a clear angle to it. Doesn’t feel like you put much thought into this piece, sorry…. and this is coming from a regular fan, mind you.
Brian Clark says
Pedro, when I talk about fascination, that’s the same as an angle. It’s just a more specific way to define an otherwise vague term.
Sorry you didn’t like the article.
Pedro Cardoso says
I’d say the right angle bridges the gap between the author’s intended meaning and the reader’s experienced fascination. 🙂
Don’t be sorry someone didn’t like this article. Look around you, is there anything but praise being tossed around?
I actually assumed you might find a bit of criticism refreshing, for a change!
Brian Clark says
I don’t mind criticism at all. I did put a lot of thought into the article though, I’m just getting more understated in my old age. 😉
Susan Daffron says
Wow, thanks for referencing my post! I’m kind of giddy that my headline was used as an example 😉
Brian Clark says
It was a great headline paired with great content. Thanks for giving me a great example. 😉
Susan Daffron says
Thank you. I’m just blushing now. That means a lot coming from the Headline King 😉
Codrut Turcanu says
Just wondering why I cannot submit comments if I am the 6th person on a thread. 🙁
Could you edit the wordpress commenting settings to accept more comments on the same thread? Cheers. 🙂
Ebuka says
“How do you get this webinar?
You get instant access to Magnetic Headlines Intensive (with included manual and slide deck) plus The Premise Guide to Effective Copywriting (73-minute audio seminar and 23-page PDF manual) when you try out our new Premise Landing Page System for WordPress.” – Brian Clark
I almost bought ‘The Premise’ last night. I’m glad I waited 24 hours. After posting this comment I will buy it.
On the post, two quotes that I find interesting are: “Keeping it original and interesting.” And “The point is to bond strongly with someone rather than boring everyone.” – Brian Clark
I’m glad you are back with a bang!
Nick Stamoulis says
“The point is to bond strongly with someone rather than boring everyone.” Excellent point! It’s almost never worth it to be all things to all people, it just makes your writing come across as bland. Really dig in and find a specific audience you want to connect with and write for them!
Constantin Gabor says
I’d like to see some giveaways on Copyblogger. 🙂
How about running a survey on what product to launch next, and give the headilnes webinar for free to three people who take the survey?
Does this make sense (meaning). It’ll fascinate me if you do it? 🙂
Thanks!
Constantin Gabor says
Lol… Bad placement of question mark… 🙂
Brian Clark says
We’ve got a big giveaway coming this afternoon. But you have to buy Premise to get those two seminars, sorry. 😉
Ebuka says
Brian, I bought ‘The Premise’ as I said in my previous comment. I was going to buy it regardless of the gifts, but are the added ingredients that pushed me over. I’m glad I bought it because I need it and love it as well.
Brian Clark says
Cool Ebuka, I think you’ll love the software. And we’ve got tons more valuable seminars coming for Premise owners only.
Shane Arthur says
Brian, I think you should give a free copy to the first person who recognizes what a sly dog you are for sneaking a Yes album reference into the title. 😉
Brian Clark says
If I did that, it was unintentional. Which album?
Shane Arthur says
Which album!? #unfollow. 😉 Essential Elements.
Jack Price says
I agree with Susanna Perkins. I bought Premise, and the webinar with you and Jeff was worth the purchase price.
I know! You should sell the webinar and give away Premise as a free-prize-inside!
Brian Clark says
I think the people who spent over 8 months building the Premise software would not like to hear that, Jack. 😉
Russ Henneberry says
Excellent post Brian. It solidifies something that I have been noticing about good headlines and good post topics for a while now.
I have been trying to put my finger on exactly what it is and this post explained it nicely so that I will be able to apply it more effectively.
I recently wrote a post called ‘The “Chutes And Ladders” Guide To The Simple Sales Success Formula’ based on my limited understanding of this concept.
Brian Clark says
I think you’ve got it Russ. Sometimes it helps to have concrete clarification of the things we’ve already started picking up on. I know I do.
Theresa Delgado says
Thanks Brian,
The webinar with you and Jeff Sexton was excellent! It really helped me to get over the mental block I have with writing headlines.
Your formula of “meaning + fascination = the secret to engaging content and great headlines” is right on. My problem is the “fascination”. I am hoping that as I use Premise this challenge will disappear. Practice. Practice. Practice.
Question: In using Scribe to review my post, if the keyword is not toward the front it dings you. So how do you balance that with creating Magnetic Headlines?
“How I Became a Better Writer Thanks to Distracted, Hungover College Kids” would get a good score from Scribe, because the keyword “Better Writer” is near the front.
My guess is that “5 Things Depeche Mode Can Teach You About Effective Online Marketing” would not get a good “Title” score because the keyword “Effective Online Marketing” is at the end of the long title.
I know I’m dissecting this to bits, however I’m really trying to wrap my head around this.
So, I’m thinking that one way to fix this might be to change the Meta Title or maybe the Title I input into All In One SEO (the plugin I use with Scribe)?
Thank you for a great article – Theresa
Brian Clark says
Theresa, that’s right. You put your “magnetic” headline on the page people see, and your more search-focused headline in the alternate title tag space with SEO All in One or WordPress theme frameworks like Genesis.
Even your alternate tag should be compelling, since it’s people who use search engines. But leading with the keywords is farily important in search results, both for the search algorithms and for people who want to be assured that your content is relevant to what they’re looking for.
Theresa Delgado says
Brian,
Thank you for clarifying. I need to work on this strategy and think more creatively on ways to achieve great headlines and search results.
Thank again – Theresa
PS: @Constantin Gabor – Giveaways?!?! Everyday Copyblogger has giveaways – AKA their daily posts.:) Where else can you find so much valuable information that’s FREE?? (maybe you were just joking)
Vince Robisch says
Brian,
Can’t wait to build my next Premise landing page! Oddly enough, one of the suggested headlines in Premise was “The Richard Simmons Guide to Short-Short Stories”. Seriously though, I’m enjoying the product.
Vince
Brian Clark says
I think that was Sonia having a bit of fun. 😉
Vince Robisch says
I was just kidding about the headline (I made that one up). Glad to know Sonia and I might share a similar sense of humor! I wasn’t kidding about my fondness for Premise.
Sonia Simone says
You had me worried, there Vince. “Hm, I don’t remember being on any serious painkillers when I did the Premise education …” 😉
Allen Walker says
Will definitely keep those thoughts of meaning and fascination in mind. 🙂
Thanks for the heads-up.
I think that when it comes to identifying meaning and fascination, it’s important to engage and understand your audience on a deeper level as well. What are the things that would truly be meaningful and fascinating for them…
Cool!
accountant finder says
Great post! Great choice of words, as well. Something that every writer needs to think about when writing. It’s all about the viewers.
Martyn Chamberlin says
Getting a 404 on the words “analogy, metaphor, or simile.”
You made my day Brian. You crashed my server, at it rocked.
Juli says
I mean no offense at this comment — but there are literally thousands of people on the web providing recommendations, advice, education, tips, tricks and techniques about how to write copy that sells, persuades, compels, fascinates, mesmerizes, hooks, convinces and/or brings money pouring in through the mail slot or Paypal.
My question is this: how do we know who’s giving us the right advice and who’s just putting anything out there to get attention (read: income)?
Mike says
Another “classic” that’s destined to become a “page”.
“You’re The Man!” seems to not quite cover it.
Why is it, Brian, that you write the best damn posts on the planet?
I should have an audio affirmation made for all of us mere mortals:
“From now on, I will write a rockin’ Meaning + Fascination headline BEFORE I write one line of the post I’m workin’ (on) for the weekend.”
Getcha some-o-that Loverboy reference 😉
Lewis LaLanne aka Nerd #2 says
Man, it’s about time you brought your aweseomeness to Facebook! 🙂 I’ve been off of it for coming up on 90 days now but I’m Saturday I’m back and I’ll for damn sure be clicking “Like”.
Meaning + Fascination
Love the way you broke this down so explicitly, yet simply. Writing headlines for SEO while simultaneously grabbing attention has been something I’ve fought and your wisdom on this topic has made it easier for me to put down my gloves and embrace this idea because it gives me the best of both worlds.
Thank you and congratulations on taking the next step to dominating yet another media!
Julie says
Content writing can certainly be a challenge at times but this post is a definite push in the right direction. Thanks!
Niall Harbison says
It really is the biggest challenge. I often wonder if it’s better writing less than more (of course it is). The problem is in my head everything sounds like a brilliant post but in hindsight it probably had limited interest. I’ve no idea how you guys do it here….you write about content all the time and it sounds like the most boring topic on the planet, certainly to write about every day, yet it comes out interesting all the time!
Andrea says
I totally agree with the previous comment that something sounds good in my head, but when I actually sit down to write the post, even I’m bored with it! It’s usually late at night when I get a lot of great ideas, and I think about all of the things I want to say, but when I get to my computer in the morning, it doesn’t come out the way I pictured it, and I end up trying to think of something else to write about. It’s frustrating because I read so many blogs that have multiple posts every day, and they’re all interesting. Where do they find the time to write all of these articles? I have trouble keeping up with a few posts per week!
Andrew @ Blogging Guide says
Great analogy you’ve got here. I totally agree with you. The mixture of meaning and fascination can really help provide a very engaging content for readers. Thanks for the share. Keep it up.
Clay Morgan says
This post is one of the best I have ever read on the internet. And I’ve never said that before. Seriously.
Maybe it’s because my brain just had a big connect on something I’ve been trying to articulate. Maybe it’s because I am presenting at upcoming academic conferences about how to effectively use pop culture to connect with students. Whatever the reason, I will be holding onto this one for a while! Great job Brian.
Mohan raj says
Nice Write-up. I don’t know how I missed it. Headlines are the most important thing when it comes to traffic apart from content.
Thank you.
Mat says
Brian,
I love the post!
I discovered yourself and Copy Blogger a year and a half ago. I wanted to write some super geeky and tragically boring photography ebooks. But your advice on headlines and writing changed everything for me. It started me on a new learning journey.
The fascination aspect has always alluded me though until recently. On a whim, I decided to explain a photography concept in a bizarre way. People read it, liked it, and shared it.
This fascination stuff really works!
Thanks for the countless great articles, podcasts, and courses 🙂
Without your help, I would be boring my reader to death.
Mat
Linda Joyce says
Hi Brian,
Great message! Regrettably, meaning + stodgy better describes my realm 🙂 Fascinating is the missing element that needs work. Thanks.
Linda
Bill Widmer says
Brian, you keep impressing me. Your content is just so damn good, man!
What are some questions you’d ask yourself about a piece before, during, and after you write it to ensure it provides massive value for your targeted audience?
Cheers!
Bill
Michael LaRocca says
If it isn’t original and interesting, nobody’s going to read it.
manju rai says
Cool Post Brian! Thousands of bloggers are there to present their content but make sure you should talk in a way, so people want to listen. Always try to significant in your conversation.
Anh Nguyen says
Brian,
Thanks for this though-provoking article. I always though about writing compelling content but have never articulated what’s the best way to engage your audience in a more personal level. And sure enough what you mentioned about meaning and fascination really adds spice to the post.
I can see how it can help differ you from everyone else as a write and blogger. Great idea and I can’t wait to apply that on my writing. 😉
Thanks for sharing!
Cheers,
Anh
Fefos says
I totally agree with you. It can really help provide a very engaging content for readers.
Katrina Chua says
Great point Brian! Meaning and fascination is a BIG part to attract your prospect, build a relationship, and make the sale. It’s great to always include in making headlines. Of course, commitment can’t happen in nine seconds, but introductions can.
This article's comments are closed.