The Ramen Noodle Attraction Factor for Easily-Digestable Content

The Ramen Noodle Attraction Factor for Easily-Digestable Content

Reader Comments (35)

  1. I’ve been trying this approach on many of my posts for my food website actually. I think the idea is that people get turned off by cooking because they see it as a huge mountain to go from basic raw food to awesome meal.

    I try to start with the basics and break it down by topic similar to how you explain. Also photos are a great way to give instant gratification to a reader. If they can see your progress then they will be able to better identify with it.

    I think this is a great post.

  2. It seems to me that to duplicate the Ramen experience you need to:

    1) Identify the “hunger” (that’s your topic)
    2) Proffer the instant hunger fix (that’s your pithy, insightful content)
    3) Sign off, perhaps after reminding the reader where to find you you the next time they’re hungry for info. (Your witty signature slug)

    This is really just sixth grade composition.

  3. the beauty of simplicity.

    people get caught up in their own egos trying to show how “well” they write. but they use too many words, too much fluff and no one ends up reading it.

  4. Great approach. In our day and age people have a very short attention span. They want something quick and simple. Then if they choose to dive more into, they will. Simple approaches have great long term benefits. It grabs a reader and pays off by them fully engaging with the content.


  5. I definitely agree, people like things quick and easy to consume! I just consumed this post in under 30 seconds lol, I like that!

    Breaking things up in bits and pieces works wonders for web content. Thanks

  6. I also like to nibble the uncooked noodles as I wait for the water to boil and am breaking this little noodle blocks up. Is noodle nibbling like reading Twitter tweets or RSS summaries?

  7. The real point is that you need to ’empower’ your customers quickly. The speed at which you empower them is directly proportional to how they perceive you.

    The quick empowerment is what causes customers to want more. Most information is just thick-headed. The information that customers can take to the supermarket 15 minutes later is critical as a first step. Later you can bring out the big, fancy information.

    See this as a a quickstart guide vs. a big manual and you’ll get what I mean (no matter how early it is in the day)

  8. You can always add an ice cube to the Ramen Noodles to avoid burning your tongue. And the blog equivalent to an ice cube would probably be a nice image. You don’t want your readers burning their tongues on your hot content. 🙂

  9. @Sean
    As a NEW student of copywriting, I was actually comparing Brian’s style of writing, even his sales-copies (the one for the JV ebook and the one he wrote for Aaron Hall).

    I also checked out your site Sean, what I have come to observe is that your guys seems to really simplify things a lot.

    The sales copies does not even seem like one. Just like writing to a good friend(which of course is what it is supposed to be, right?)

    You guys shoot straight to the point.

    No hype at all!

    Kind of difficult for someone who is new to the world of copywriting to find his/her voice (hype or no-hype)

    That was what compelled me to drop a question under this post “Only Two Reasons Why You Can’t Succeed With Partnering” (#38)

    I wonder which one really work better(hyped or un-hyped one!). I understand the concept of using emotional triggers quite well.

    But I think there is a distinct line/balance between “hyping it” and not “hyping it”.

    Kind of a delicate rope to tread I guess!

    Great article though.

  10. Well, it’s really a matter of writing to a friend. 🙂
    But we’ve taken it one step further.

    Now we get clients to write our copy for us. There’s a system we follow, and the clients write it. And we transcribe. If you thought copy writing was difficult, this method makes it super easy.

    Not that I like easy. I just like the copy to resonate with the customer. And what’s better than a client writing what he/she wants.


  11. I love it. A great simple analogy carried out to the end. I know that when I read blogs, as much as I think I’d love a four course meal, all I have time for is a good packet of Ramen noodles. And anyone that is serving Ramen is a good friend of mine.

  12. @Andrew – agreed 100% – as Talking Heads sang,
    you’re talking a lot but you’re not saying anything.

    @Sean – may I add #4 to your list: drink 2 gallons of water an hour later ’cause the stuff is made of 99% salt.

  13. It’s amazing how many people got fascinated with the Ramen noodles instead of the concept being described in the post itself 🙂

    Ramen noodles sure seem to hit some weird part of the brain.

  14. Mmmm… Instant noodles.

    Anyway, I’ve seen plenty of extremely interesting and detailed blog posts that just “don’t make it” due to the reasons you mentioned. Sometimes it’s sad that people are always in a hurry and might miss out on the good stuff because they want fast stuff.

  15. Interesting concept. Would you apply this to a blog? I’ve been thinking about the short vs. long blog post thing lately.
    Good analogy.

    Plus – pictures are always engaging!

  16. Thanks for this article! I came across it in my feed reader, digested it, and I think it has really helped me write content in a more internet-friendly way.

  17. The good ol’ 1-2-3. It’s amazing how this method works all the time…everytime.

    The hard thing is to remember to put it into consistent practice.

    Thanks for sharing your insight – and reminding us of what it REALLY takes to produce digestable content!

    Kind Regards,


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