4 Places Writers Leave Money on the Table

4 Places Writers Leave Money on the Table

Reader Comments (33)

  1. What you also need on your web site is a prominent call to action that people click on, a lead capture form that appears when they click on the CTA, a lead magnet that gives prospects incentive to click and submit the form, and optimizing your site for Google so you get more organic traffic to the home page. See http://www.bly.com as an example. It generates 2-3 leads every business day of the year.

  2. This was really brilliant! I think you’ve made my year, Kelly. I feel like a lot of the guesswork has been taken out creating a website/portfolio for me with this post. I’ve bookmarked the links you provided so that I can study them closely. Thank you!

  3. Glad you like my testimonials page! I actually just revamped it with a tool called Spectoos. It allows you to collect your recommendations from LinkedIn and other social networks. Definitely a good one for any business that needs to showcase client recommendations. 🙂

    • Ugh, I know it. Reading my early articles is like looking at high school prom pics… the style alone is enough to induce vomiting.

    • Haha! But how cool is it when you come across something you wrote six years ago and you think ‘Hey, this is pretty good!’ That happens every so often!

  4. You will probably find that, over the course of months and years in business, your mental picture of your ideal client will change. When that happens, update your website copy accordingly.

  5. Thanks hugely for featuring my home page in your article Kelly.
    I think the more robust your website is the fewer questions clients have. It’s also your copywriting ‘sample’ where you can showcase your skills.

    I agree that many copywriters take a set and forget approach with their sites. A good refresh to update and refocus can work wonders!

  6. Always found actionable content here. Your website always provides something new, unique and different than other online content marketing resources. I’d recommend any aspiring writer/content-marketer to follow this site to learn about subjects like content & content marketing.

    Spending time on your site is worth every penny. Kudos to you!

  7. Hello, Kelly!

    You don’t have to be holding a slogan of “Hire Me!” but that your place (site, blog, etc.) should portray the message of what you have and what one can avail by hiring your services.

    Should be all crystal clear of your message, the benefits, and the WHY part.

    And I liked one thing the most; write for the businesses you want to target.

    The more your content is problem-solving towards the obvious issues businesses are having, makes you trusting services provider.

    And if focusing just on others, won’t let you open up in the market because you’re limited to your writing.

    And can’t deny the fact (and power) of the guest posting.

    Thanks for the best write up!

    ~ Adeel

  8. Nice post indeed, Kelly. Love to read this informative post.

    You are absolutely right on the prospect needs of visiting the particular sites and also our website should be unique and designed very well. I like the tip i.e. it’s the best way to improve a writing technique to ask a writer friend for help. I agree with your all point of views on writing services.

    Content marketing is very popular now a days and it’s the best way to earn money online. But, it requires excellent technique of writing ability about the topic and describe too. You have instructed very well through your post and I’m sure many of one will get benefit reading this post, I’m too.

    I sincerely appreciate you for sharing such type of encouraging post.
    – Ravi.

  9. Kelly, thanks so much for including my Twitter bio.

    Like all freelance writers, I struggle with self-doubt. I stare at those social media bios and think, “Does this really capture who I am and what I do? Is it engaging? Is it easy to digest? Does it convey authority and distinction?”

    With each new professional challenge, I’ve gained confidence, clarity, and courage to take creative risks. Projecting these strengths, even if you’re relatively new to the game, is key to building a thriving business.

    • Pleasure Becky! And yes – so hard. Especially in 140 characters! But I’ve always thought that Twitter (+ its tiny little bios) is so amazing for writers because it forces us to practice. If we can say it well in 140 characters, imagine what we can do with 1000 words!

  10. “When you expose your writing to a new audience with a guest post, you’ll benefit the most when you submit your very best work.”

    This is my favorite part of this post.
    Many bloggers like myself find it difficult to release our best posts while still lacking adequate content on our sites.
    Thanks for the candid advice.

    • It’s really hard Nonye. When we’re new to blogging we really do want to save the best stuff for our own sites in order to bring more people to our own sites. But we can drive far more traffic to our own sites by posting our best content on sites that have much bigger audiences than ours xx

  11. At first, the articles I’ve written for some guest blog posts got rejected and I was disheartened by it. But it was very kind of them to provide me a list of what should I improve to make my articles got better. When I started applying their tips, my success rate on getting my guest blog posts increased! Now I am thankful for those editors who rejected my articles before. They gave my writing a room for improvement.

    • The norm for editors (who are super-busy!) is to simply say ‘thanks, but no thanks’ when a piece isn’t suitable for them. So any editor who takes the time to tell you ‘why’ – they are golden. And I agree, I too have learned LOTS from editors who’ve had the time to tell me why something they’re rejecting is no good 🙂

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