Content Marketing Glossary: 96 Concepts that Will Make You a Smarter Content Marketer

Have you ever been reading an article — say it’s on content marketing — and you spot a strange word?

You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point.

I’m talking about words and phrases like:

• Agile
• Exit rate
• Key performance indicator (KPI)
• Native advertising
• Owned media
• Page rank
• Unique selling proposition (USP)

Those are all words that you, dear content marketer, should know, since they are key parts of the art and science of content marketing.

Well, at least you want to appear well-acquainted with them. That way, when a client refers to “owned media,” you either know what he’s talking about or feel confident that you know where to look to find out what it is.

If that sounds like you, then we’ve got the perfect resource. Our new Content Marketing Glossary will help you quickly answer any questions you might have when it comes to content marketing.

Introducing Copyblogger’s Content Marketing Glossary

This glossary is not just for beginners.

See, even though we avoid using jargon in each piece of content we produce — and try to explain new or fuzzy words and concepts — sometimes you need a refresher or a more in-depth definition. The glossary is a quick way to find what you need.

Besides, I’ve been working in this industry for more than 15 years and I often stumble upon a concept and think, “What does that really mean?” The Content Marketing Glossary will help you find an answer.

There are currently 96 definitions of content marketing concepts, and we will update the glossary regularly.

But that’s not all.

12 key concepts illustrated with animated videos

With help from our friends at The Draw Shop, we also created animated whiteboard videos for 12 concepts. And then we enlisted Rainmaker FM overlord, Robert Bruce, to read the definitions. You’ll recognize his deep, fluid, and cozy voice.

You can watch each of these roughly 60-second animated videos:

1. A/B testing
2. Content marketing
3. Cornerstone content
4. Digital commerce
5. Email marketing
6. Infographic
7. Landing page
8. Marketing automation
9. Membership site
10. Podcasting
11. Search engine optimization (SEO)
12. Unique selling proposition (USP)

Share these videos

Check out our 12 Content Marketing Glossary videos on YouTube
and share them with your audience

Content marketing mastery for you and your audience

So, are you ready to take your content marketing mastery to the next level? Then check out Copyblogger’s Content Marketing Glossary.

If you’d like to link to any of these definitions in your own content, there’s a specific link for each entry that you can use. Download our handy Content Marketing Glossary Links PDF (41 KB).

Keep it at your work station, and you’ll easily be able to look up a definition for yourself and also share it with your audience.