7 Instructive Content Marketing Links

This week on The Lede …

• Are Content Publishers Waking Up from Their App Dreams Nightmares?
• An Email Marketing Autoresponder Schedule that Sells
• 3 Quick Tips To Conquering Your Fear of Public Speaking
• Does Your Domain Say “Trust Me?”
• Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
• 5 Basic SEO Truths We Can Learn from Star Wars
• Peter Shankman on the Value of an Audience

If you want to grab more useful links (than the seven we highlight here) every week, follow @copyblogger on Twitter.

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Are Content Publishers Waking Up from Their App Dreams Nightmares?
The honeymoon that content apps have enjoyed is finally over. Have you built the world’s greatest timer? That’s an app. Do you regularly publish useful, engaging and entertaining content online? That’s a website. Specifically, a mobile responsive website. We’re going to be hearing more stories like the one from this publisher. Heed the warning. Don’t waste your time building and maintaining a content app. Build one great website instead …

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An Email Marketing Autoresponder Schedule that Sells
An email autoresponder is one of the most valuable content marketing assets you can build. Sonia calls them the lazy marketer’s best friend, a mule of sorts with no need for rest or sustenance. Have you built yours? If not, here’s a great template for planning an email autoresponder that sells your product, service, or idea.

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3 Quick Tips To Conquering Your Fear of Public Speaking
I don’t know if that old stat about it being stronger than the fear of death is true, but public speaking sure gives most people the bad sweats. Whether you’ve got a quick speech coming up soon, or you gig regularly around the world, there’s some solid advice to be had in this article. Break a leg …

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Does Your Domain Say “Trust Me?”
It’s the backbone of every smart content producer’s toolbox. The domain name, the URL, the home base. You might be a very trustworthy person, but online, so much is riding on the first impression of that little address that pops up in search engines everywhere. At a glance, how trustworthy is your “name”?

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Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order
Mr. Clark jumped on Forbes again this week, this time using a New Wave band’s troubled side business as a foil to expose the problems inherent in the freemium model. And then, Mr. Gardner (Copyblogger Media’s Chief Product Officer) riffed on it, making a case for content marketing as THE way to build a business. Attack of the executives, indeed.

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5 Basic SEO Truths We Can Learn from Star Wars
Can you guess what lines like “These are not the droids you’re looking for,” and “I find your lack of faith disturbing,” have to do with the basics of good SEO? I couldn’t. So I just read this great little article from Mr. Bartholomew instead.

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No, You Cannot “Borrow My Audience.”
Impassioned as ever, Mr. Shankman delivers a scathing response to an unsuspecting PR person’s request. This master class in the defining principles of good content marketing (disguised as a rant) should be forwarded to anyone looking for shortcuts, fast cash, easy money, or overnight success. Know, like, and trust. They’re harder to get to than they look, baby.

Did you miss anything on Copyblogger this week?

• If it Doesn’t Sell …
• 3 Ways to Fix Your Broken Marketing
• How to Craft an Offer That Can’t Be Refused
• 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales
• 10 Ways Specificity Will Help You Build a Profitable Audience
• How to Attract a Buying Audience by Integrating Search, Social, and Content