Landing Page Makeover Clinic: 10 Tips for Better Book Sales

Landing Page Makeover Clinic: 10 Tips for Better Book Sales

Reader Comments (48)

  1. Thank you Roberta!

    How cool that you chose my landing page to review. Yes, I’ve got to do better. I am on the road this week speaking at three conferences, but would like address your suggestions upon my return next week!

    All the best,


  2. Roberta, regarding lines of red on white. Some online marketers emphasise using red text and black on yellow text, because they say they’ve tested it, and maybe not everyone likes the way it looks, but it converts best. What do you think about this? Where do you think text colour sits in the pecking order of conversion friendly factors?

  3. Hi Glenn, I always start from the standpoint of maximizing readability. Short bursts of even garish color combinations can add zip and contrast to regular text blocks and move a reader along. You can’t, however, read line upon line of red or black text on yellow for very long. It’s way too tiring on the eye. But by all means, test color. But it wouldn’t be the first-tier testing I’d initiate.

  4. Great, Roberta. I like the way you’ve imparted your insights in the form of a critique. And neat that you were able to get Mr. Scott involved, too.

    I like your emphasis on where content appears (emphasis on material ABOVE the fold). It’s something that I learned only recently, but it makes so much sense.

    Looking forward to submitting my site’s landing page for a Copywriting Maven review. Will check back for updates toward that end 🙂

  5. “A landing page is communications, not advertising”, very well said indeed. You have brought up many excellent points regarding landing page optimization. I found this article on the W3 Edge website that details a few other points you all may be interested in. The article is titled “Landing Page Usablity“: a good read.

    Thank you for posting your points!

  6. How about trying something aside from landing pages! A series of extremely short pages linked together like a path can achieve much better results than a single page, especially when you give respondents simple choices and tailor each subsequent page based on their choices.

  7. Hey Anna, I saw your site awhile back but didn’t get to spend enough time there. Can you point me specifically to testing data that supports this assertion?

    A series of extremely short pages linked together like a path can achieve much better results than a single page

    If this is true, I’d love to look more deeply at this technique. Thanks!

  8. Anna, I’d love to see some samples of this kind of technique, too! (Sometimes it’s all I can do to convince clients to make/update even one landing page.)

  9. In addition to the elements you mentioned, there is the matter of design. When you arrive at the page, there is no central focus. The type is pretty much the same size throughout the first screen. The eye doesn’t know where to go. So not only would a good benefit-rich headline help, but a headline that is bigger would also help.

  10. I am impressed with all the tips and tricks given on this blog.

    I would try to implement in my landing pages and will come up with the results.

  11. Hi Roberta,
    I love the first point about stripping away page navigation. This is a vital step that a lot of people ignore. I’ve also seen people that have a site like an Amazon review site add Adsense to their site. In my opinion this is crazy because you are allowing the user to click away from your sales funnel. Ok, you maybe get a few cents for it, but I feel you need to decide what kind of site you are building and then stick to it. Either sales, Amazon review, Adsense etc, but not all in one.

    Thanks again for the useful post.

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