I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services.
If you haven’t read that post, spoiler alert: You make more money.
It’s also fun, and interesting, and lets you connect with your audience in a deeper way, beyond the connections you make on your blog or social media accounts.
But it’s not all rainbows and unicorns.
If it’s so awesome, how come everyone doesn’t do it?
If it was as 1-2-3-easy as some of the gurus want you to think, we’d all be swimming in cash and Lamborghinis.
You probably wouldn’t be a Copyblogger reader if you bought into some of the insulting “so easy an orangutan could do it” promises.
So here’s the grown-up truth: Creating your own product takes time, it takes work, and it takes knowledge.
And the first time you do it, it’s a little bit like getting that 156-drawer cabinet from Ikea. You’ve got all the pieces on the floor of the living room, and the prospect of putting them together can look pretty daunting.
Can you do it? You absolutely can. But it’s easier with help.
We like helping people like you
One of our missions with this blog and this business is to help people take the hard stuff and make it easier.
I’d love it if you joined me and Chris Garrett for a free session on the mistakes people make when they’re putting together a product to sell online.
Chris and I have taught a lot of folks how to reach their business goals, and we’ve seen certain patterns of failure show up again and again. We’ll show you how to avoid them — and be one of the ones who succeeds.
We’ll be talking about:
- The approach most online entrepreneurs take — that almost always leads to failure
- The best way to get out of analysis paralysis and start doing
- How the “kitchen table in your underwear” business model can hurt your success
- How to handle sales and marketing if you aren’t a “born salesperson”
- What to do when the technology is holding you back
We’re offering the webinar, as well as some additional articles on dealing with common success killers, as part of the launch of an all-new version of our Teaching Sells course — a course designed to get you building a sustainable, solid business as efficiently as possible.
Just drop your email address in the box below and we’ll get you all of the registration details — as well as the link to an article I’m writing on why we don’t make the progress we want to on our goals.
Webinar: The 3 Reasons People Fail When Creating Products
Tuesday, June 16, 12:00 Noon Eastern U.S. Time
If you’d like to join Chris and me for the free webinar, or if you’d like to know more about the Teaching Sells course, just drop your email into the form below.
We’ll let you know when the course is opening and also share exclusive education around what it takes to build a healthy, sustainable business online — without gimmicks or nonsense.
We've been pleased as punch to see lots of folks signed up for the webinar, and we're looking forward to seeing you there!
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