What’s a Content King Without a Kingdom?

What’s a Content King Without a Kingdom?

Reader Comments (71)

  1. Ah man, you even used the Burger King too! 🙂

    I came up with this the other night, and what got it rolling was that there’s someone else on the throne already, and it’s Queen Inattention. Content is kinda like Prince Charles… ready to go but Elizabeth won’t get out of the way. 🙂

    I’ll put a link in to your post.

  2. Analogies like: “It may be of royal birth, but it’s not on the throne” make it a pleashure to read this article.. well done…

    But back to topic: There are blogs out there with content that (although unique) is not very good (depends on how you define good content).

    For example: icanhascheezburger.com
    It became popular out of the lolcat hype. Although the content is unique (more or less) it`s not what I would call quality content. Many pics are not even funny. The blog lives upon it`s huge userbase wich likes to comment alot.

    PS: Is it a coincidence that Problogger.net published a post about the same topic today as well??

  3. Netizen, I think “quality” is subjective and depends on context. Some people are looking for a distraction with LOLcats, but that type of content wouldn’t work for a business blogger.

    Haven’t seen the Problogger piece yet. This was more of a follow-up to Jon Morrow’s post on Copyblogger last week where he called “content is king” a myth.

  4. I love this post and it made me rush out of my mail to put my dibs in. So… the searching people are the subjects? 😀 Where does seo come in? 😀

  5. This article is cleverly written! I enjoyed the transition from content is king to eventually the idea that perhaps it should be that communication is king. Well done!

  6. I’m pretty sure this is the most deranged thing you’ve ever written. I like it.

    This is a great quote (and not deranged): “If you have no people on your side, your content isn’t king… it’s just a lonely loser with delusions of grandeur.”

  7. hm….nice follow up…can’t have a king without a country. 🙂

    “Queen of Inattention”….read like Royal Events I have attended. The Balls and all. I could see your tableaux unfold complete with costumes LOL.

    I kept looking for the ” Lord of Misrule”, Momus, of course.

  8. “If you have no people on your side, your content isn’t king… it’s just a lonely loser with delusions of grandeur.”

    True. Allies are priceless.

  9. Hmm. I like it. I only regret not getting here sooner, so that I could be a part of the coup d’état. 🙂

    But Queen Inattention is still lurking about, dangerous as ever. I guess that makes me a General, keeping her at bay, all the while expanding the King’s Kingdom?

    Or maybe an assassin. That’s even better.

    *goes hunting for his ninja outfit*

  10. It’s not that content is King but that content is Gold.

    If you can provide the value (Gold) then the King’s & Queen’s court will grow.

  11. I read a piece in an article from Unlimited magazine today, and they said that…

    Get ready. We’re in a content economy.

    Considering my royal minions already call me King James (no, that’s not a painted tin foil crown, you fool; I swear it’s gold), I’d say I’m halfway there.

    Oh, and forget the Queen. I’m going solo.

  12. I don’t wanna be a jester, I wanna be, um, . . . a noble knight! Then I could slay things. Got that Beatrix Kiddo mojo working right now.

    I’ll be the noble knight riding through the countryside to slay the dragons of crappy content. Positively quixotic.

  13. Using that analogy, my Content King rules but he’s subjects have fled and he’s left ruling virtually no one. i.e. it doesn’t matter how good my content is because no one is reading it.

  14. @ Sonia – Noble Dragonslayer ye shall be, loyal one. Methinks Jon Morrow would make quite a fine Court Jester for our noble group. Sir Clark, of course, could choose a duchy of his liking while I ensconce myself in his throne…

  15. Wow, it’s a Copyblogger staff party. I’m betting this post becomes the new in-joke.

    There’s got to be a way to work The Life of Brian into this.

    Funny, because I almost made a Monty Python reference in the post. Instead of the one smart line I managed, I almost said this:

    “If you have no people on your side, your content isn’t king… it’s just a dude with a crown, riding a stick horse, clapping two coconuts together.”

    I went with “delusional grandeur” instead as a subliminal message to Chartrand.

  16. @Benjamin, just stick around, we have good advice for that. 🙂

    I think of Jon as being very Merlinish. Jon should be Merlin.

    Janice is the lady in waiting who’s much too smart to sit cooped up with Queen Inattention doing embroidery, so she dresses up as a boy and steals a horse and . . . (oops, old romance writer habits die hard)

  17. Still waiting to hear about the prognosis on Mr. Burger King – is he drooling or no?

    To drool or not to drool, that is the question.

  18. 2 weeks ago I wrote something similar. This is one nice metaphore that at some point really sticks to you head and you have to write something about it. Had the idea for a month. 🙂 Anyway, nice perspective Brian.
    Where you went for the “Queen of Inattention”, I went for “Promotion, the court’s Jester”.

    Nice post.

  19. Sonia- looking for stallion to steal as we speak.;-) Now where’s that tape for my chest……and my boots, need riding boots…

    Karen- We get jewels? Can we pick?

  20. Perhaps Inattention is actually the King’s Mistress — because above all, Content needs to be relevant, and how better to capture Attention than by placing himself in the path of her gaze and calling her name?

    All this while the Queen of Shopping is getting a mani-pedi, of course.

  21. I’m still standing for Content is King because If you write nothing then visitors can not do anything to itwith Social Media.

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