What the Best Halloween Costume of 2013 Can Teach You About Creativity

What the Best Halloween Costume of 2013 Can Teach You About Creativity

Reader Comments (32)

  1. Nice Concept Jerod

    “Train yourself to not just think outside the box, but to actually create new boxes to think within, new boxes that you can put old thoughts into.”

    So in other words one way of interpreting that is to use the same content, but present it differently either using different media eg. Content that was once words could be displayed….

    using infographs, video, slideshows or as a podcast.

    And then secondly to present it in your own unique way or creative spin.

  2. Also helpful to keep in mind what resources you have that you can marshall. In this case, a decent resemblance to a popular 19th century writer + great legs.

  3. Fab costume, and even more fab advice from Copyblogger – thanks!

    For one Halloween in college, I wore black pants and a black shirt, dotted my clothes with corn syrup, and smashed in popcorn and candy wrappers. I went as the floor of a movie theater. I thought it was original. Now, after reading the first two sentences of this post, I’m not so sure anymore.

  4. Hi Jerod,

    We don’t even know what is called Halloween here in Nigeria!! ( anyway its joke but the truth).

    In Sonia’s post, she laid emphasis on some factors and my area of interest in number 2 or 3….she opined that it is best to focus much more on what you are good at; then horn your skill around it.

    Thanks for sharing!!

    • Dare, it’s funny you mention that. When I started writing this post, I got to wondering how much of the world celebrates Halloween. I know we do in the U.S., of course, and I’ve heard about “Dia de los Muertos” (Day of the Dead) in Spanish-speaking countries. But I was surprised to see that many other countries have similar celebrations as well, some having long histories and others, like Japans, more of a copycat celebration brought about by cross-pollination of cultures over the years. http://en.wikipedia.org/wiki/Halloween_around_the_world

  5. Hi Jerod,

    Its funny…anyway, but we have our own culture….depending on which tribe you belong to ( Nigeria has so many tribes (about 24), with Yoruba, Hausa and Igbo leading the tribes…So each tribe has their own culture and most are intertwine with their own version of religion….( I mean our own Halloween festival or celebration).


    • Yes, of course! The image at the top of the post is of a man in a Halloween costume. He has black hair, a black mustache, a scarf, and a raven on his shoulder … the Edgar Allen Poe part of his costume. His bottom half, however, is decidedly not Poe. He has a sexy maid outfit on it, showing much of his legs, with pretty serious black boots.

      And there is no picture at the bottom. It was just me trying to by punny. 🙂

  6. First of all, love the costume! Reminds me of being a “Serial Killer” and sticking plastic knives into boxes of Trix & Captain Crunch. Plays on words and puns are always pretty spot on.

    That being said, great connection to content marketing. You can’t really be afraid to stand out with your personality!

  7. As a company delivering technology to content marketers, but not made up of content marketers we constantly are challenged with ways to deliver information that will actually help teach these professionals something new. As such, this is a great post as it encourages us to find our own angle based on our own strengths and bring in those fresh perspectives to help our readers see things in a new light.

    Thanks for sharing and for spurring new ideas for costumes for tonight in the process!

  8. Oh my goodness…the costume is simply amazing, and a great segue into the article. It really is nearly impossible to be come up with a completely new idea, and I think the technique of combining old ideas into something creative is a great one.

  9. Well, I think originality also has a place. I remember 1 year when I was growing up, my Mom put on a bathing suit, fastened a bunch of balloons to it, & went to the party as a bubble dancer. This was in Chicago, & it was cold that year–she nearly froze it off. My dad put a box over his head, w/a half moon sign, & a little door that opened, revealing a toilet, i.e., he went as an outhouse. Needless to say, they both garnered a lot of attention. I suspect that, had there been YouTube back then, that might well have gone viral.

  10. There really is nothing new, just existing material that’s been repurposed. I think that it’s important to think about what questions existing articles might leave readers with. What is the most common article about this topic/what is my reader most likely to know? What questions might they have as a result of this knowledge? Nice!

  11. Congratulations to Coppyblogger for making it to our #1 Halloween related content marketing post. (And inspiring us to resurect our own blog from the dead!) Don’t know if it was the content or the costume suggestions that got us more excited, either way the information was a unique way to embrace the holiday and educate us in the process!

    Check out the other 4 runners up by visiting our blog: http://blog.docalytics.com/

  12. Jerrod – Loved your post! I’ve been trying to do that whenever I can. I always try to theme my posts with the holiday if there is one. Sometimes I even take whats trending on twitter and see if I can work it into a post on women in leadership (my niche). Today – even before reading this post I had crafted a leadership post themed by the hit TV show “Walking Dead” a scary, Halloween type program with a post titled “Are you Leading the Walking Dead?” Here’s the link: http://wp.me/p1ZQw3-IH Would love to see how you thought I did. 🙂

  13. I see it happen all the time. I’ve certainly seen it happen with me. You hear creativity and you think Da Vinci, Mozart, Dylan, Shakespeare, Matisse, Einstein. Perfectionism at work, I guess, but it’s of the analysis paralysis variety that works against you. Instead of understanding creativity, I correctly, albeit grotesquely, concluded if it takes genius to be creative you’re not invited to the party. If you’re okay with that, I guess that’s it then for you, game over. But if not, you invite yourself to the party, to find not only has it been an open party all along, but it’s been an open secret all along – that creativity is knowing how to hide your sources. A plaque near the entrance says Einstein said it.

    But The Best Halloween Costume of 2013 says the same thing. Either way, the costume does a great job teaching about creativity. Re-mixing the old, or mixing some old with a little new – how just about every new idea, product or service comes into existence. I used to be amazed, still am, by motivational speakers – true masters at creativity as thought by the Halloween Costume. I call it practical creativity because practically everybody can do it. Your post inspires to go and do it. So I’m off.

  14. It’s funny, but I thought that was the worst costume I’ve seen in years. Which just goes to show that our creativity is not always understood by others. It also brings up the fact, that to get some people to really love our idea, means that others will absolutely hate it. If we don’t have those sorts of reactions, it just means our ideas are mediocre and lukewarm at best. And as scripture says… So, because you are lukewarm and neither cold nor hot, I will spew you out of My mouth… Lesson: Write Boldly!

  15. Why do I feel like this guy belongs in Dita Von Teese’s bedroom? And is he in a skirt or a skort?

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