How to Create Exquisite Subheads

How to Create Exquisite Subheads

Reader Comments (15)

  1. Hey Copyblogger,

    Love reading your stuff. Just wanted to see if you’ve considered adding the podcast “Lede” into Stitcher’s podcast directory. That’s my streaming service of choice and I know a lot of folks use it.. Anyways, I hope you’ll give it consideration.



    • Garett, we have considered it. I’m looking into it currently. This is a good opportunity for feedback though: why do you, from a listening perspective, use it over, say, iTunes or other services? What’s the benefit?

      • Thanks for the prompt reply Jerod. I’m glad you asked. Stitcher, as you may know if one of many streaming services out there. The primary benefit of Stitcher, in my opinion, is that content doesn’t pile up. It allows me to stream shows, or consume content as my schedule allows. I have many interests and found that with iTunes, I just subscribe to too many things and hoard a ton of podcasts taking up valuable storage space. Though I’ve never had an iPhone and have since defected from my iPod to straight Android ala the Nexus 5 and have no use for iTunes. A recent improvement to Stitcher is the ability to “play offline” or essentially download certain podcasts locally when on wi-fi rather than stream them. I would do that with your podcast as it all seems to hold up very well.

        There’s a wonderful storytelling podcast called the Tobolowsky Files, by actor Stephen Tobolowsky. My coworker introduced me to it and I was heartbroken when I learned it was only available on iTunes as they perceive that as being the best platform for review/monetization reasons (as far as I know). I would counter that though by saying that Stitcher does a good job of prompting me to rate my favorite podcasts, which I do. Not being an avid content creator, I’m not aware of all the pros and cons of disseminating content on different platforms.

        Anyways, just figured I’d throw it out there. Love the post thus far.. Just I probably won’t start regularly listening to Lede under the status quo as it’s not very convenient for me to just turn on when I start my commute or do chores around the house.

        Thanks again for hearing me out. Love what you guys are doing.

        • Thanks for the insight Garrett. That is very helpful. We want everyone to feel that it’s convenient to listen whilst commuting, doing chores, etc! 🙂 I’ll look into it more.

        • I love the content and I love listening on my drive to work. The challenge I have is that the stream comes across as video even thigh there is no video component of the cast, at least this is my experience with the very popular Beyond Pod app. The effect of this is that when I switch away from the app (e.g., to my navigation app) the audio stops. I am on android so I don’t have the iTunes option either. A feed that was straight audio would be really appreciated.

  2. I agree.. Subheads are important because some readers are looking for a specific solution within the article… Like if I am reading a blog post, most of the stuff I already know. But as I am scrolling down, I use the subheads to find “exactly” what I need… Good Stuff!

  3. I find information in the Lede useful, and wanted to commend you for including the transcript. As a visual learner, it’s hard for me to stay focused when listening to the podcast. But I read the transcript in its entirety.

  4. Thank you for sharing. This article and podcast is very informative and resourceful as is all your articles. I am working to incorporate many of your recommendations as I am building my websites. Keep up the great work!

  5. Jerod, great information here. I didn’t listen to the podcast, but read the transcription. I’m at work, so I knew I’d get interrupted and sure enough, it took about an hour just to read through the transcription because of customers. Geez, it’s so frustrating to have actual paying customers interrupting my online time! lol (Kidding of course)

    Anyway, now I need to go re-work my posts to see how I can make better use of subheads. I agree, when I’m reading someone else’s post that has no subheads, I usually won’t even actually read it. If it’s a long post and I can’t scan through and find subheadsing that tell me what’s in the paragraphs, I’ll just go somewhere else.

    Also, I find, like you mentioned about the 1300 word aritcle, I will tend to stay on a page and read the entire article if it’s broken up into subheadings and a lot of white space. I’m not really sure why that is – if it just makes it easier to read or what, but anyway, it definitely makes a difference.

    In fact, if I compare an article with a few long-g-g paragraphs to an article with a lot of one or two sentence paragraphs and both articles are the same length as far as # of words, I’ll read the second one over the first any time.

    So thanks again and now I’d better get to work on my posts!

  6. “Your reader’s attention span is delicate…”

    You could never be more right about this! The fact that most people scan a post before they read it means those subheads need to magnetize their attention even more after they read the headline.

    I like to view subheads as a continuation of the main headline. Most often, I use them to ask questions that stoke their minds and allows them to keep reading. Thanks for sharing, guys! I always learn a lot from this series!

  7. Great stuff! It’s often a delicate balance for us to include all of the info a client requests, while ensuring a great user experience. Laying out the subheads first will definitely help keep the content on point and approachable.

  8. Good stuff. The frequency of subheads will also depend on what you are writing. For example, writing copy for a retail website, you usually want to keep that short and benefits orientated.

  9. Hi Jerod,

    Great post. Subheads are important for a blog to create deeper engagement for particular interest based users. Your guide is perfect for this. I highly recommend this to my readers on my blog.
    Thank you for sharing this..

This article's comments are closed.