Announcing: Winners of the Email Subject Line Contest

Announcing: Winners of the Email Subject Line Contest

Reader Comments (24)

  1. Thanks Sonia! I owe the win to Copyblogger … clearly something’s sunk in over the past few years of reading all the excellent posts by you, Brian and the team.

    (Plus I was more than a little inspired by Brian’s entry…)

    Big congrats to Danielle too; I know on a different day, hers might well have been the winner.

    I feel a bit greedy walking off with both prizes! I was aiming squarely at click-through, so it’s really interesting to see that this headline also worked well on opens.

      • Thanks so much, Sonia and Brian. πŸ™‚

        I was surprised no-one else went with an “open before Christmas” angle (I even searched the comments to see if anyone else had got there before me…)

    • Ali,
      Thank you for the kind words! I saw your subject and thought “She did it. Nail on the head.” Great contest!

      My focus was on opens. Click-through focus would have been a better idea.

      Thanks for the opportunity.

  2. Great contest idea. Stimulates much more interest from target audience by creating engagement. Instructional, too. A good lesson, in effect, on how to write email headlines intended to get click throughs.

    Unless you object, I’m going to use this contest in my NYU writing classes except I’m going to leave out the winners until the end and then have the students compare their results. Obviously, I will use everything the way you did — copy, layout, report — so they can see why Copyblogger is the best of the best on the subject of email marketing, and how an expert copywriter writes.

  3. Can we see how the winner’s entry did mathematically or, as an admittedly math-challenged writer, am I missing something obvious to everyone else?

  4. Cool, creative contest. I love how Copyblogger combined crowd sourcing with testing to get the best performing subject line for their campaign. Thanks for sharing the contest results and methodology.

    Congrats Ali. Enjoy the spoils of your victory πŸ™‚

    • *blushes* Thanks, Elizabeth! I was *totally* surprised — but hearing from Daniel that I’d won was a great way to start 2014. πŸ™‚

  5. My absolute fave is the ‘What happens in Vegas… will improve your emails’ great work Cheryl!

  6. Thank you, Sonia, for writing the article in the fashion that you did. I understood clearly your criteria for judging before I read the final cut of the entries. As I was reading the finalists, I was questioning myself would I click open each of them. What a gift of a copywriting lesson.

    Ali you had me at (Open BEFORE Christmas)! Congratulations on a well-deserved win.

  7. Congrats Ali. Now I know why you are the go-to copywriter for my marketing needs. Problem is, the whole world will know about your talents now. Better get my next book blurb to you soon… πŸ™‚

  8. Congrats, Ali! Compelling AND effective – way to go. πŸ™‚

    And thanks so much, Copyblogger. *wink* For a great contest and fabulous instruction along the way.

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