In Ogilvy on Advertising, David Ogilvy famously wrote:
The consumer is not a moron, she is your wife.
When it comes to social media marketing, the “user” is not a moron, she’s your mom.
Your mom wants valuable content, not irrelevant advertisements and in-her-face pitches.
Don’t spam your mom.
Embed this Copyblogger Shareable on your own site, just copy and paste the code below into your blog post or web page …
About the Author: Brian Clark is founder of Copyblogger, CEO of Copyblogger Media, and Editor-in-Chief of Entreproducer. Get more from Brian on Google+.
Reader Comments (25)
Jared Silver says
A good rule of thumb: if you’d be ashamed to show it to your mother, father, grandparent, sibling, or significant other, it’s probably not the best idea to post it 😉
MaLinda Johnson says
Love this! So true. Thank you!
Bridget Willard says
I love it. Is there a blog post that goes with it?
Robert Bruce says
Nope, just a little afternoon graphic to pass around 😉
Brian Clark says
Or, one could say we’ve got over 6 years worth of blog posts to go with it. 🙂
Nancy Roe says
Interesting way to make me think about my writing. I never want to disappoint my mom!
Ruth Zive says
What if you’d like to spam your Mom. I might just…
It’s taken me over 40 years to stop being paralyzed by what my mom will say
when she reads my work…
Thanks for setting me back ten years : )
I just shared this on Facebook since i’m friends with my mom on there. I hope she doesn’t ground me. lol
Bob Hayles says
Is it supposed to show the graphic? It doesn’t?
Reminds me of the Ogilvy quote that says something like “the customer is not an idiot, she is your wife..” The best writing tip I ever heard was a writing instructor that said to write as though we’re writing to someone we respect — you took the same advice and made it even more personal. : )
Lynn Henriksen says
Love this Pin, Brian – repinned it to my Pinteresting Facts & Fables Board with this caption: Fact: TellTale Souls never spam when writing their Mother Memoir!
Ruthi aka abitosunshine says
Great shareable content graphic. And yes, I shared! This content is King and helps mine on the road to becoming Queen…
Short, captivating and direct to the point with a lot of sense of humor. 🙂
Blog Tyrant says
I really want to make a “your mom” joke.
Dan Ang says
I love this graphics. Just scheduled it to be posted on my Thurs post.
Deborah Taylor-French says
Too much fun?
Thanks, I see if my WordPress blog will let me post this upbeat graphic.
Chris Lund says
Hehehe. Nice graphic. And so true
Richard M. Fisher says
But spam is good with fried eggs… Just like mom used to make!
Succinct but quite true.
I also use the rule, “If this would embarrass you with your mom, cousins, aunts, don’t put it on the internet.”
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