Copyblogger Weekly Wrap: Week of May 31, 2011

Last week, I got flak for maligning Cleveland in my Weekly Wrap intro. As is the case when unfortunate faux pas are made, the incident caused me to do some serious introspection. I stopped thinking about myself and my own prejudices so much, and instead started thinking of others.

For instance, I became deeply curious as to why any sane person would ever defend Cleveland. And in my quieter moments, there arose a more troubling, more global question as well:

Why exactly DOES Cleveland suck so much?

I kid, I kid. Relax, Cavs fans. I actually live in the area. Which is definitely not the same as liking it.

Dodging bricks from Clevelanders, here’s what happened this week on Copyblogger:

Monday:

Internet Marketing for Smart People

Copyblogger took Memorial Day off to eat barbeque and get drunk, so they gave you a free 20-part online marketing course instead of a post. Seems fair enough to me.

Sign up here.

Tuesday:

16 Smarter Ways to Use LinkedIn to Build Your Business

LinkedIn is one of the social tools that I’ve pretty much completely neglected, but for a lot of people that aren’t as weird as I am, it’s a networking Godsend. There are right and wrong ways to most effectively use it and to build your profile, though, and that’s where this post comes in.

Read the full post here.

Wednesday:

Groupon’s Secret Sauce (And How to Get Yourself Some)

I’ll have to admit that I didn’t see this one coming. When you talk about Groupon’s secret ingredient (which could actually be literal sauce, seeing as people use coupons to buy groceries), I figured it’d be super-couponers of the Extreme Couponing variety. But it’s not. It’s something that you and I are probably quite interested in and involved in, and may even be good at — but which we could all stand to get better at. How well is my shameful tease doing here? Too obvious?

Read the full post here.

Thursday:

David Ogilvy’s “Secret Weapon” of Online Marketing, Selling, and Business Success

Finally! The proof-positive that we’ve all been waiting for that establishes David Ogilvy as a psychic who could tell the future, or in a more sinister scenario, a guy who was cloned in 1967 as Brian Clark. Check out this post and the video that accompanies it… it’s pretty cool to see what the “secret weapon” was, and how it’s in use today.

Read the full post here.

Friday:

How to Get All the Clients and Customers You Can Handle

This episode of the IMfSP podcast guest-stars Michael Port, author of Book Yourself Solid, all about how to make selling easy (even if you hate selling) and to get all the customers you’d ever want. I once heard a rumor, in fact, that this stuff is so good that it’ll have you running for your life from screaming, crazed customers, kind of like the Beatles were always doing. I’m not sure if it’s true, but let’s just roll with “Sure, why not?” for now.

Read the full post here.

This week’s cool links:

• Is Twitter a Waste of Time?: Geez, I don’t think so, but I guess you should read this and decide for yourself.
• These Aren’t the Droids: I’m including this short post for two reasons: 1) It’s a good example of why positivity matters and 2) I have no idea what the title means.
• A Hammer Isn’t a House – Don’t Confuse Tools with Metrics: This post is great because it forces you to remember that no matter what tool you use, it’s the metrics it measures that ultimately matter. However, it also reminded me of all the mishaps I’ve had when I thought a house was a hammer or vice-versa.
• Why you’re not where you want to be (and why it doesn’t matter): This from the “mental game” department: You don’t need to have reached your goals, as long as you’re moving toward them.

About the Author:Johnny B. Truant is the creator of The Tao of Awesome: A Stress-Busting, To-Do-List-Destroying Guide to Kicking Ass in Your Life, Business, Finances, Relationships, Body, and Health,” which is on sale for $39 this week only.