A/B Testing Defined in 60 Seconds [Animated Video]

A/B Testing Defined in 60 Seconds [Animated Video]

Reader Comments (8)

  1. Nice job bringing in a little whiteboard vid to the mix 🙂 I’m actually crafting a landing page for my client about a/b testing – doing it today – so your post here helped me factor in a few buzz words worth weaving into the words. Thanks, as always, Copyblogger 😉

  2. Excellent explanation of A/B testing. Few things to remember when testing that aren’t in the video. First, make sure you send enough traffic to have significance. If you only send 50 visitors to each page, and one had 10 conversions to the others 11, that’s not significant. If you have 100 vs 110 conversions out of 500 visits, you’re getting warmer, and so on.
    Second, make sure you’re sending quality traffic. Don’t send junk traffic just for the sake of getting thousands of visitors. If you’re sending 10,000 visitors and only 2 or 3 convert, you’re not learning anything from your test.
    Finally, make sure that aside from the element you are testing (such as the headline), everything else on page A and B are identical. You don’t want multiple variations because you won’t know which change caused the increase in conversions. A/B testing takes patience, but worth it if you’re in it for the long run!

    • Great contribution, Taylen. You can only squeeze so much in 60 seconds … so your comment is very helpful. I hope everyone reads it. 😀

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