“How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest.
Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.
Let’s take a look at the particulars.
Will You Really Become an SEO Ninja?
I happen to know a few true SEO Ninjas, and they’re on an entirely different level of existence. So, if you look at it that way, obtaining Ninjahood might be a lot to ask from an ebook about the fundamentals of search engine optimization.
But since we’re talking Eastern stuff here, I’ll paraphrase Buddha:
You’re asking the wrong question, silly.
Those at the highest level of SEO do truly impossible tasks… like salvaging and optimizing a 150,000 page ecommerce site that’s invisible to searchers thanks to 6 years of bad advice and worst practices. A true SEO Ninja can devise black hat moves that Matt Cutts hasn’t imagined yet, and discard the technique 20 minutes before Google catches on.
If you’re the average small business owner or online entrepreneur, that’s not what you need.
Three Reasons Why SEO School is Worth It
I’m going to cut to the chase on this one, since none of us is getting any younger. If you’re looking to eliminate the confusion and contradiction that inevitably surrounds the SEO field, SEO School is worth buying because it is:
- Easy to understand. Naomi lays it all out in an easy-to-understand and conversational style. She had both her 9-year-old son and 70-year-old father read the book before release, and they both got it. Naomi does tend to use colorful language, so if naughty words are an unbearable distraction to you, take that into account.
- Comprehensive. Naomi covers all the bases, from the psychology of search to keyword research to the Google Sandbox to competitive intelligence and more. And she gets to the point instead of padding the book with theory. It’s just “here’s what to do and how to do it.”
- Inexpensive. It’s only $39. Enough said… grab a copy.