Perhaps you’ve reached a stage in your business where you are ready to do something new.
You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore.
If you relate to any of those scenarios, then you might want to consider launching a podcast.
But what exactly is podcasting?
Watch our short, fun video about podcasting
Check out our video for the definition of podcasting:
Animation by The Draw Shop
And for those of you who would prefer to read, here’s the transcript:
A podcast is audio content you can subscribe to and listen to on demand. This American Life is a podcast. The incredibly popular crime-investigation show Serial is a podcast.
In fact, you can think of a podcast as portable radio. Once you’ve downloaded the episode, or subscribed to the show, you can listen to your favorites anytime, anywhere — as long as you have a smart device like a phone or tablet.
Some podcasts follow an interview format, like Marc Maron’s WTF. The podcast Stuff You Should Know uses a rotating panel of experts to discuss different topics. Some are sheer entertainment, like The Truth, which is essentially a movie for your ears. And then there are long-form monologues like Dan Carlin’s Hardcore History.
Rainmaker Digital has an entire network of podcasts around the themes of digital business and marketing. You can find all our shows on Rainmaker FM.
Unlike reading a blog post or watching a video, podcasts are the only truly mobile medium. You can listen to them while walking, driving, or lying down with your eyes closed.
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If you would like to learn more about podcasting, visit these three resources:
- How a Podcast Is Born [Infographic]
- Why a Comprehensive Content Strategy Includes Podcasting
- The Showrunner Podcasting Course: How to develop, launch, and run a remarkable podcast