Perhaps you’ve reached a stage in your business where you are ready to do something new.
You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore.
If you relate to any of those scenarios, then you might want to consider launching a podcast.
But what exactly is podcasting?
Watch our short, fun video about podcasting
With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.
Check out our video for the definition of podcasting:
Animation by The Draw Shop
And for those of you who would prefer to read, here’s the transcript:
A podcast is audio content you can subscribe to and listen to on demand. This American Life is a podcast. The incredibly popular crime-investigation show Serial is a podcast.
In fact, you can think of a podcast as portable radio. Once you’ve downloaded the episode, or subscribed to the show, you can listen to your favorites anytime, anywhere — as long as you have a smart device like a phone or tablet.
Some podcasts follow an interview format, like Marc Maron’s WTF. The podcast Stuff You Should Know uses a rotating panel of experts to discuss different topics. Some are sheer entertainment, like The Truth, which is essentially a movie for your ears. And then there are long-form monologues like Dan Carlin’s Hardcore History.
Rainmaker Digital has an entire network of podcasts around the themes of digital business and marketing. You can find all our shows on Rainmaker FM.
Unlike reading a blog post or watching a video, podcasts are the only truly mobile medium. You can listen to them while walking, driving, or lying down with your eyes closed.
Share this video
Click here to check out this definition on YouTube and share it with your audience. You’ll also find 11 additional Content Marketing Glossary videos.
If you would like to learn more about podcasting, visit these three resources:
- How a Podcast Is Born [Infographic]
- Why a Comprehensive Content Strategy Includes Podcasting
- The Showrunner Podcasting Course: How to develop, launch, and run a remarkable podcast
Reader Comments (15)
Francis Quarshie says
Personally, concise definitions like this helps.
I want to go podcast, but didn’t know when to start and even, how to do it.
Good post, I would start from here.
You don’t write more on inbound marketing. Hope you do. Add some of it’s terms in your glossary. What do you think?
Paco Ojeda says
Cheers from Puerto Vallarta! I’m about to embark on a podcast in Spanish down here, and found the video and concept truly enlightening. Needless to say, the automatic Spanish translation that YouTube provides is not quite as good as it could be to convey your thoughts. I’d like to contribute a better one, in .srt format, for you to embed in your video, or touch base with you directly on how I can reference this article in Spanish without infringing…
Thanks for the great content!
Hello, I am really thankful for this article. It shows me the way how i can start podcasting and do simillar staff with it. I will use your advice to be a good podcaster. Thanks
Adam Joshua Clarke says
What I dislike most about podcasting is that it often is very lengthy. Podcasts can often be 15 to 30 minutes or even an hour long. This is too long for a casual user in my opinion. Sometimes it just feels like people are trying to cover material that is way less to the point and more oriented around creating a lengthy show.
Shouldn’t podcasters keep their podcasts to a minimum length so they manage to get the whole listen through?
Demian Farnworth says
It’s not a question of length, but of interest. I can listen to a Hardcore History episode (in chunks) … and some of those extend to four hours long. Because they are interesting.
Edwin Torres says
I’ve been debating whether to get into podcasts or not recently. Seems like a cool way to build your brand up.
What a great idea. I have never thought about adding a podcast to my site. I think that sometimes it may be easier to get a message across via an interview style talk rather than trying to write it down in an article or a blog.
Michael LaRocca says
I love that you provided a transcript. Too many websites don’t, and lots of us would rather not spend eight minutes trying to watch a 90-second video.
Mohsin Baig says
Podcasting looks like a lot of fun, and after following Tim Ferris’s podcast, it makes me want to start podcasting as well. Thanks for the solid video, this is clear and concise definition that I can send to anyone who doesn’t know what a podcast is.
I loved this white board video. Simple and straight to the point. Thanks Demian
Cool. Love listening to the Podcasts in the Gym while running.
I believe Podcats and Videos will take over the text format by a huge margin.
Richard Kearsey says
Nice Article, on Podcasting Definition.Yes,Podcasts are an effective way to produce and deliver content and to build ongoing relationships with clients,employees.
Thanks For the Article.
Great article Demian, thanks for sharing.
Agreed, thank you for sharing. This will give me something new to consider.
Josh Paiva says
Hey, Cheers from Massachusetts. I’ve just recently been looking into Podcasting so any info is good info. Thanks.
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