Why a Comprehensive Content Marketing Strategy Includes Podcasting

Why a Comprehensive Content Marketing Strategy Includes Podcasting

Reader Comments (15)

  1. I love podcasting both as a consumer and content creator. For years I’ve used it as my Continuing Education time while doing chores and running errands. No other medium outside of audio allows you to drive and operate heavy machinery while consuming it!
    The reason I eventually got into creating one myself was because my target audience is kids and their families. The number of children who struggle with reading is too high, but why should I wait until they get better before allowing them access to my content? The same thing could be said for, what, half the adult male population of America?
    I know the top podcaster for podcasters doesn’t enjoy reading much, not even emails, but has a huge business because life (sorry Demian) isn’t all about the written word.

    • Cheri, I fully agree podcasts are a great way to learn and be entertained while you are doing other tasks.

      As for reaching kids and their families, I see podcasting as an excellent tool.

      Modern families spend a lot of time together in vehicles commuting, so I see this as a great time to join them with your message.

  2. Agree with these and will add “owning your material.”

    I find podcasting helps me to stretch and thoroughly explore the material, often resulting in new ideas and fresh perspectives.

    • Jeff, you are so right! I love to use podcasting to get my head around new ideas and test them on my audience.

      If you are anything like me, you will never run out of things to talk about, but staring at that blank page sometimes can be frustrating. I often start with audio and then repurpose those ideas into text for my blog.

  3. I have always loved podcasts and feel they are still highly underutilized. But they are slowly catching on. There are two parts that are difficult with podcasting. Getting it all set up the first time. Getting that first episode up takes some time. From there its pretty easy once everything is set up.

    Once you have it set up the next difficult part is committing to it. Its one of those things that’s easy to quit after a couple of episodes. Choose a schedule and stick to it. Even if its minimal something like once a month its a start. As you get the process down you expand it and up the amount of episodes that you do.

    • William,

      Nobody is saying podcast is easy, but as you say, they are underutilized and that leaves a huge potential for those of us who are podcasting.

      Commitment is definitely an issue and it’s why most podcasts fade out before catching on in the market. The best way to overcome this is to have a community around you for support and accountability — a community like you would find inside The Showrunner Podcasting Course. 😉

      And 100% stay consistent, as you say. There is no better way to grow your podcast.

  4. Jon, this was such a great post. I’ve listened to your podcast for a while but this is the first time I’ve read an article by you. Again, great stuff.

  5. This is an inspiring article thank you. I am encouraging our team to begin podcasting and am going to share your article today!

    Can you recommend a few getting started in podcasting articles? I think I will make some progress if I can demonstrate how we can actually do this.


    • Peter,

      Podcasting should definitely be a part of your content marketing plan.

      The simplest way to get your team onboard is to download our new report The Beginner’s Guide to Launching a Remarkable Podcast. It’s free and will have you up and running in no time.

      Get it here:


      After you read that, feel free to ask me follow-up questions on here or Twitter. I’d be happy to help.

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