Do You Want Your Website To Tell a Better Story?

Do You Want Your Website To Tell a Better Story?

Reader Comments (14)

  1. Hey Jerod,

    Thanks for the new theme introduction

    The way visitor perceives and consumes website in general and its content determines the success of the online business to a large extent.

    And it is what makes the cooperation of technology, psychology and business world so successful.

    Talking about website themes in particular:

    New possibilities of websites, as far as I see, have the following tendencies:
    – moving forward to more visual attraction without much distraction,

    – more engagement (interaction) with user (e.g. imagine the symbiosis of classical static content and high-quality visual games – and maybe you will imagine the websites of the future),

    – more focus-oriented websites (now most website themes are still too broad targeted). Imagine the themes specifically created for bloggers in a certain niche. Such website themes will be created with a psychological research behind the curtains – each specific audience has its specific patterns of perceiving and consuming information. For now this task is left to website owners – they need to choose a website theme from the whole range of available themes.

    Anyway, in my opinion, the website themes will be developing mostly thanks to technological breakthroughs. Because a new visual approach is something that attracts website owners really well.

    At the same time, no matter how unique and cool your website theme looks like, there is still a big load of work left how to put a real story into your website – I mean a real content (and the channels of perceiving this content) as well as really personal and engaging interaction with your audience.

    It is interesting to see how website themes will be developing.

  2. I love the design of Parallax!

    Congratulations to Brian and the rest of the team for such a great addition.

    Actually, it inspired me so much and gave me a confidence boost that I want to create my own Genesis child theme now. 🙂 It was time for a redesign anyway.

    Hope to be able to make it at least 50% as amazing as Parallax.

  3. I honestly never knew that much about parallax before, but now I see why it’s important to hire the right designers who understand it. Thanks for the great article!

    I definitely agree that it’s worth shelling the money out for the right person to re-design your website to fit with the times. Otherwise, you risk losing potential clients for having an outdated site.

    • Yes, it’s very important to hire the right designers! A good designer should understand when and how to use parallax to add value to a website, but they should also understand when not to use it. Never use parallax just for the sake of parallax. If used wrong it will distract from the message of the website. And if implemented wrong, it will make your website choppy and awkward to use on most older computers.

      But this new theme seems to be well done–a beautiful, subtle addition to the design of the site and well executed so it performs very well.

  4. What I really like about the new theme is the control over the text placement. This offers a lot of neat design aspects that creatively mesh aesthetics with text and other selling elements.

  5. So glad that I ran into this post. I’ve been seeing this on websites recently and did not really know what I was looking at. I tried to explain it to my developer, but was having trouble phrasing it right! This helped tons.

    • I’ve found that many “developers” have a hard time with the creative side of web design. Of course, many “designers” go overboard with the visual appearance of websites. Over the past 5 years the web has evolved into its own medium. It’s no longer about programming (the developer side) or graphic designer (the traditional designer).

      People go online to accomplish a task, so the web is more about experience. And people are going online with phones, tables and desktop computers. So focus on creating a good user experience, which may or may not include parallax.

      Regardless, it’s great to have this new parallax theme to add to our toolboxes!

  6. Too often people abuse the parallax effect on websites. They add it for the “coolness” of being something new, but the result is often a distraction from the story being told on the website because of too much movement on the page, or a jarring and disjointed user experience as older computers struggle to render the parallax effect correctly.

    But this theme appears to be good at keeping the effect simple, so it adds to the message of the site, and performance seems to be very smooth and well done. Kudos to those who created the Parallax Pro theme!

    Parallax websites aren’t for everyone, but it’s nice to have a solid design in the StudioPress collection of themes.

  7. Thanks for sharing this info Jerod. The phenomenon of parallax scrolling website design is growing in popularity across the internet, bringing the user experience to a new interactive level of online viewing. With web designers and developers constantly exploring new ways to make their web presence more appealing to their sites’ visitors through engaging visuals and functionality, parallax scrolling has taken hold as the new frontier of user experience.

  8. Interesting trend: integration between web design and content strategy & story telling (particularly evident in the NASA Prospect website). Huge thanks to the developers of Parallax!

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