Marketing Meltdown? It’s Time to Optimize Your Efforts!

Are we having fun yet?

I won’t bore you with the usual discussion about the grim state of today’s business economy. You’ve heard enough of it from politicians and pundits alike. But what I will tell you is that if you hope to survive, and yes, even thrive in dicey times you’ve got to play it smarter than ever before.

That means doing more of what makes you $$$ and less of what doesn’t.

I know that sounds simple, that’s because it is. What’s hard is taking an objective, clear-eyed look at your marketing efforts and examining/testing the ways to make a good plan and/or campaign better. In sunny economic climes, good may be good enough. But come stormy weather – and I’m thinking this is looking like a deluge – good enough simply ain’t.

So, in the spirit of true economic recovery – yours! – I’m bringing back the Copywriting Maven Makeovers to Copyblogger!

Now through like whenever, I’ll review your problematic landing page and suggest ways you can improve its conversion rate. Or better yet, I’ll review your marketing plan to help you achieve better marketing results from the get-go before you’ve spent a single dime unnecessarily.

If you’ve been a fan of the Maven Makeovers, you already know how they work (see previous Landing Page Makeovers here), but let’s review anyway:

1. Complete the appropriate questionnaire: Landing Page Makeover or Marketing Plan Makeover.
2. Make a contribution to Heifer International that is equivalent to the value of one sale to you. (You sell books for $19.95 each, you make a $20 donation. You sell $495 CD-series sets? You make a $500 donation. Of course, you’re welcome to donate more. 🙂
3. When I receive your completed questionnaire and donation confirmation, I’ll schedule the makeover for publication right here on Copyblogger. (If you’d prefer a private critique with a super-short turnaround, email me for details.)

What you get in return is a 10-point or more, no-holds-barred critique. I’ll tell you what I think you’re doing right, but more importantly, I’ll tell you what you’ve been doing wrong and show you how to fix it!

For the same amount of promotional coin invested, you can do it right or you can do it wrong. Trust me, right is always better and ultimately the least expensive way to go.

Glad to be back and at your service. So who wants to go first?