Hey. I’m Tim. I’m new here. I recently joined the Copyblogger team. You will be seeing plenty of me in the future, but as this is my first post, I’d like to start with a story.
I still remember the first time I found Copyblogger.
The year was 2010. I had started my first blog. I called it “The 4th Dimension.” I had moved to Florida to stay with my cousin. It was my first time living outside of Philadelphia. I was embarking on a new journey in my life.
After a few months of blogging, I started noticing some patterns. I started looking at traffic analytics and I developed a newfound interest in ways to bring new traffic to my website. I started Googling ways to grow a blog and I started reading articles about how I could turn a blog into a business.
That’s when I found Copyblogger. That’s when Brian Clark and my fascination with content marketing first entered my life. It changed everything for me.
How Copyblogger helped me build a remarkable business
I became obsessed with content marketing. I would start every morning with a cup of coffee and would read the latest article published on Copyblogger.
I read every ebook, I took notes, I listened to every podcast and most importantly, I started implementing these tools, tactics, and strategies into my life.
Over the last 10 years, I started a successful marketing agency, I built a media company, I’ve consulted with hundreds of clients, drove millions of page views of traffic, and drove millions of dollars in revenue into my business.
All of that success was built on the backbone of a simple marketing strategy called content marketing. The “audience first” approach that I adopted is the biggest reason why my companies have succeeded.
Copyblogger works. Plain and simple. Now, I am grateful and privileged to give away the knowledge that was so freely given to me. With that, the new decade brings in new opportunities for Copyblogger and new opportunities to grow your online presence.
What will that look like?
Reinventing Copyblogger
The Copyblogger team has spent the last two months planning and strategizing for the new decade.
Content marketing looks much different now than it did when Copyblogger was first created. The landscape of content marketing and digital marketing changes so quickly.
How can you keep up with the times?
As we enter a new decade, Copyblogger is reinventing itself.
Don’t worry, you can still expect the same great content from us. We’re standing by our ethos and our mission.
What we’re doing is expanding the strategies we teach and giving our audience new tools to build their businesses, build their authority, and implement smart digital marketing and sales.
What exactly is this going to look like?
Here’s a simple breakdown of our new approach and the reinvention of Copyblogger as we dive into 2020.
Search engine optimization
Copyblogger has always been an authority on SEO.
However, you can expect us to dive deeper into the SEO world, and teach you the true technicalities behind how to create content that appeals to search engines while also serving your audience.
If you pay attention to a few subtle, yet important, rules within your content and your website, you can open up a firehose of free organic traffic to your site.
Best of all, traffic that comes to your site through search is always relevant. Search traffic has “intent” behind it. Your user quite literally searched for exactly what it is that you are offering.
We think that’s worth learning more about.
Video creation and marketing
Did you know that 55% of search results contain video? Did you know that by 2021, it’s projected that 82% of all online traffic will be video?
The landscape of content marketing is changing.
People are hungry for new forms of media in which they can be entertained, educated, and served.
We’ll show you EXACTLY how to incorporate video into your content strategy, even if you aren’t comfortable in front of the camera.
Podcasts and audio content
It’s no secret that podcasts are exploding in popularity.
It has never been easier to create a podcast and build a loyal following through audio content. In the past, there was a barrier to entry into podcasting because of the equipment needed and the technical know-how required. That is no longer the case.
In the new decade, we’ll be exploring all the ways that podcasts and audio content can transform your business and your lifestyle. ANYONE can create a podcast.
Our mission is to show you how to effectively use your podcast as a marketing machine that turns a profit.
Email marketing
The results are in. Email is still the most effective “distribution tool” there is.
As email marketing becomes more and more sophisticated, your opportunity to use email to close on sales grows.
As always, Copyblogger will continue to provide the very best content that will show you all the ways you can use email as an effective sales tool.
Content curation
Sometimes the best way to build a business isn’t through creating original content, but rather to be a curator of valuable resources.
Some of the most successful online brands use curation as their primary content strategy.
This is perfect for people who are uncomfortable with writing or creating original content of their own. It could very well be the case that your best option is curation.
We’ll teach you the techniques, skills, and marketing hacks that will save time and energy while building your authority.
Copywriting and the written word
You didn’t think we would forget about the writers, did you?
Great writing, effective headlines, and tactful sales copy is still (and will always be) an integral part of what Copyblogger has to offer.
Make no mistake, even with all the changes that we’ve seen over the last 10 years, the writers still run this show.
The rules may have changed slightly, but fear not, we’re here to show you the way and guide you on your path to content marketing mastery.
It’s all happening, starting right now!
Over the course of the next month, you’ll see some major changes on the website.
You’ll see a:
- Better organization of our blog, podcast, and long-form guides
- Some new design
- New site structure
Shortly, we’ll be releasing new courses and educational products that will quickly turn you into a content marketing expert.
Finally, you’ll see a beautiful new membership community. Copyblogger has always been a community and serving our audience through a private membership community is a high priority for us.
This community is for people who are truly serious about creating success in their businesses and their lives.
Let’s do this.
It’s a new year. A new decade, and a new Copyblogger!
We can’t wait to share this journey with you and here’s to your continued success.
To learn more, be sure to listen to the recent podcast episode of Copyblogger FM:
Reader Comments (30)
Wes says
First time on copyblogger and enjoyed reading my first post (yours). Keep up the good work.
Tim Stoddart says
Thanks Wes. I hope you stick around.
Chris Pontine says
Hey Tim,
Glad to see strategies are expanding for you and the team
Happy 2020
Thanks,
Chris Pontine
S. Emerson says
Tim I am a long time Copyblogger reader/follower also. Years and years of helpful writing tips and read them all.
Looking forward to the new content coming.
Tim Stoddart says
We are looking forward to it as well. There are so many exciting tactics to learn about. Thanks for tagging along. π
Paulo says
I was excited by the idea because I want to restart my career on the internet.
My first goal is to become a professional copywriter.
Let’s walk together!
Alice Elliott says
Cool name for a pitbull!
Looking forward to learning more about the new CopyBlogger.
JD Ebberly says
I ‘d like to see series of posts on Video creation and marketing, Podcasting, and especially Curation.
I have been reading Copyblogger for at least 14 years now. I am also into Copyblogger’s Authority course and TeachingSells course! Brian Clark and his staff are some of the smartest people I have ever read in Content Marketing!
Really lookin forward to what’s coming in the brand new decade here at Copyblogger!
gunjan gupta says
thanks tim for sharing the information. I am really excited about it.
Maria Taylor says
I am very excited about this idea. I am a regular reader of your web site. And I hope this new year I will learn a lot from CopyBlogger site.
Thanks to all copyblogger Team π
Tim Stoddart says
Thanks Maria. Please keep in touch I am here to help you with anything you need.
Ravendra Singh says
Well, This is my first time on copyblogger and i appreciate the informative article shared by you. Will look forward for more such articles.
Tim Stoddart says
Welcome Ravendra. Glad you joined us. π
Jo (A Rose Tinted World) says
Great to hear your story. I feel like I am just starting mine even though I’ve been blogging for 18 months now. It is good to know that there are sites like Copyblogger keeping me up to date with how I am writing and marketing my blog. Look forward to seeing more of your posts on the site
Anthony says
Hey Tim, thanks for this post. I would like to learn more about SEO, content curation and copywriting. These are essential for bloggers to give their blog more exposure to get more results.
Tim Stoddart says
Hey Anthony. Thanks for reaching out. Luckily, SEO is my specialty so I will be publishing plenty of content to help everyone win at SEO. Thanks!
Sohan Rahat says
Hi Tim,
Itβs fascinating to realise that I found copyblogger at 2020 which is exactly a decade later in a new era!
Letβs see how it turns out for me!
JR Cook says
This is my first time on Copyblogger, and I have to say I am stoked to find you guys. It is really interesting that this is my first contact with you guys as we go into a new decade, and it looks like you guys are shifting your strategy. Perfect time for me to start following and implementing.
Aimee says
This is exciting….makes me wonder what type of courses you will be offering, as I was considering the Certification Program, but I don’t know if it will meet my needs (portfolio/sample creation and instructor feedback?)….And, you are only giving one day to sign up for the last run, so I doubt I will get an answer to my email I sent earlier today, before EOD….
Well, if the answer is No (assignments with instructor feedback), then I highly recommend instructor feedback on building portfolio-worthy assignments.
Stefanie Flaxman says
Hi Aimee,
You have more than one day to sign up for the Certification program … it sounds like you’re on the waitlist and got our special email giving you access to enroll before the public. π
We do give feedback on the samples you submit to demonstrate you’ve mastered the course materials when you apply for Certification, but we don’t currently guide you through assignments or portfolio/sample creation. It’s not quite in line with the goal of this training.
Thanks for the suggestion for future programs we offer!
Vashishtha Kapoor says
Hey Tim,
Welcome onboard π
And yes, wishing you best of luck for your efforts in this decade.
Your story is so me. Very inspiring and motivational. Copyblogger is one of the dream companies for many content marketers. You’re lucky you joined.
Ripon hassan says
It’s been almost one year since I am learning about SEO for my blog. Hope this new year I get more information and interesting valuable content on copyblogger . That teach me more about SEO.
Prasad Chavan says
Hey Tim, thanks for this post. I would like to learn more about SEO, content curation and copywriting.
Tim Stoddart says
Hey there Prasad. Stay tuned. It’s coming!
Chris Pontine says
Copyblogger is something I found a while back.
Very thankful I did!
A ton of useful information
Buhir Rafiq says
Hi Tim
Amazing I run an Tax accountants business in Cardiff and am really looking into the opportunity of creating great content to help my readers with their businesses.
Really chuffed that I stumbled across this website.
SEO & digital marketing are the way forward and hopefully A mix of videos podcasts and great content will help my readers run better small and growing companies.
Thanks again.
Brian Deane has written some great articles on video and content marketing as well.
Christina Karras says
Thanks for the post, Tim, I would like to learn how content writing and content curation is different. Or how we can achieve the best results from combining both of them.
Nausheen says
Hey Tim,
Congratulations on being a part of the Copybloggers team! Liked reading your first blog here.
All the best!
Axel says
thanks tim for sharing the information.
Krati Agarwal says
Your podcasts are amazing. People like us who have no money to invest and passion for writing, your free valuable content helps us a lot. I am looking for a great 2020 for my writing career with you.
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