4 Reasons Natural Authority Rocks and 4 Ways to Build It

4 Reasons Natural Authority Rocks and 4 Ways to Build It

Reader Comments (24)

      • Awww, you remembered, Bob! πŸ™‚

        Fantastic post, Pamela!! Excellent point about avoiding the perils of becoming an information factory. I find that particularly hard – there’s this sense that people crave information so you should give it to them. But is that honestly what they want? And is that really what keeps writers inspired and writing well? Doesn’t feel like it – not at all.

        • I agree. It’s not about shoveling information out there … we’re already drowning in it! It’s about establishing a voice, building trust, and making your business memorable.

          Also, I’m super excited Bob got us confused because you’re like way younger than I am. πŸ˜‰

          • hahaha! That is completely untrue. I’m glad he got us confused because I’ve always wanted to try life as a blonde. …And now that I’ve said that, the world will think all we talk about is age, hair and mofos. πŸ˜‰ Brian’ll be like, “And *this* is why we close comments.” Time to get serious – off to put some data in the idea machine.

  1. Hi Pamela, I’m setting up my 1st ever blog, it’s social commentary. I know I am a good writer, since I have written original content for other blogs. But I learn so much out of your article. You really know your stuff and it shows.

    I had been realizing the need for easy to read, frictionless writing and your article on Natural Authority really helped drive the message home.

    Thanks much for all you teach me

    • > I know I am a good writer, since I have written original content for other blogs

      Good writers have an advantage but remember to be an authority you need to take that writing skill and make a difference to people πŸ™‚

      I like to think of “good writing” being something your English teacher would give you great marks for, or maybe good writing is something readers can consume and enjoy.

      A copywriter, or a salesperson who uses the written word, on the other hand, might not necessarily write well based on the above criteria, but can get people to *take action*.

      An authority, though, who employs a compelling writing style, along with effective copywriting techniques, can change minds, encourage action, and ultimately get results for their readers …

  2. Pamela, great post!

    Can certainly tell you’ve been writing for a long time. You’ve really nailed down your voice, and because of that, this was a pleasure to read.

    Totally joined The Book Factory to get a sneak peek at some of your book’s chapters. Looking forward to some more valuable insight!

  3. Having a natural or learned authority is a great way to advance yourself as a freelance writer. Editors and clients look at you in a different, more favorable way when you have that authority and it shows in your work. Thank you for such a great article on something that many freelancers may take for granted.

    • Absolutely: it comes from within, Len.

      I firmly believe it can be developed, too, and that’s what our Authority program actually does. You learn the skills you need and get personalized help to develop your own style and voice. Those help your content resonate with the market you’re trying to reach, and “natural” authority just seems to happen.

      It has been very satisfying to me personally to watch it develop in people over time. That’s why I wanted to write about it here. πŸ™‚

  4. Hello Pamela.

    This is a great post. Once again, you’ve really made a complex topic simple. It is high time I use these reasons to develop my own natural authority and find and express my own voice as a blogwriter.

    Once again, thanks a lot. I enjoyed the post.

  5. “I used to say in the cabinet room, ‘confidence is not like a can of Popeye spinach – you can’t take the top off and swallow it down.’ You know, confidence has to be earned.” – Paul Keating

  6. Hi Pamela.
    Thank you for more interesting info…..especially the ” information factory”

    As part of my re-education i am learning how to turn posts in to stories instead of just firing educational info out there…this is an art in itself.

    So glad i subscribed to Copyblogger.

    Thanks once again for all the great information from you & the team

    • You’re welcome, Darren. That was a direct quote from Tony Clark, who said it in a meeting. I can only take credit for writing the phrase down and remembering to use it here. πŸ™‚

      I think it’s a perfect description of what we shouldn’t aspire to. It’s not about pumping out a huge volume of low-quality content. It’s about crafting high-quality, memorable information that establishes your online authority.

      Good luck with your “re-education!”

  7. Hi Pamela,

    Great post and a good reminder that it isn’t about what you know, but how you present yourself. This is why experts don’t have to be the best, they just have to frame the information correctly. Spot on indeed.

  8. Thanks, Pamela!

    Excellent as usual. I really like the “Develop a recognizable voice” part. It it 100% true, but not everybody focuses on that.

    We all get lost in SEO, KeyWords, research and others. I will focus more on that.

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