Of all the pages on your site, there is only one that actually makes you money: your purchase page.
But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system.
If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page.
In this 30-minute episode, Jessica Frick and I explore the key elements required for a successful purchase page, including:
- The “other” page in the purchase process that people often overlook
- What you should, and should not, have on your purchase page
- The one change we did to our purchase process that increased sales by 30 percent
- Why you are the worst person to review your purchase page