7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

Reader Comments (83)

  1. This article made me realize I have been neglecting the most profitable social media platform in my SMM plan.

    I’m gonna go and implement these tips right now! Thanks for the kick in the pants.

    • I’m going to have to agree and say that in the past I really underestimated LinkedIn.

      It’s a different game, but it can bring results just like any other well utilized platform.

      • I am glad I found this blog. I hope some day I will achieve the same level of quality postings. I recently started a for newbies to help them get started.
        I agree that LinkedIn stands out in a positive way. I only became a bit more active there because I am very much involved in another network. I prefer working only 1 on or 2 media very active at the time. And occasionally post on others and use share options.

  2. “Although other social networking sites have their place and purpose, none of them have the professionally directed power of LinkedIn.”

    And that is what makes LinkedIn unique. It’s the professional social network which means people use it to conduct business on purpose! They want to connect with your brand/company in a real way, not just by Liking you on Facebook and then disappearing into the void.

  3. Yeah,

    I have ignored Linkedin for far too long.

    There have been events and job fairs regarding Linkedin on my campus and all throughout the year. Professors constantly keep bringing it up, and students who appear to have a good head on their shoulders and goal-oriented are all connected to Linkedin.

    This seems to be my call.

  4. Love the idea of a LinkedIn welcome video!

    One of the most productive tricks for me has been to follow up with the folks who have been stalking my profile – reaching out to them directly and asking if I can help them with their copywriting needs. If someone is looking, chances are they have business to distribute, right?

    • That’s correct Ruth… when people are “searching for answers” it’s usually suggest a pain point they are going through… the best time to get a sale or a new client is during their biggest pain moments.

  5. If your in Business, or serious about your careers, LinkedIn is something that can not be ignored. You can get work, business, and also interact with high profile people. Extremely powerful platform. Thanks for the tips

  6. It is ironic that in the very place (point 3) where you urge careful proofreading there is a major typo. The word “know” is apparently left out! I could help you with your proofreading in the future at a very competitive rate!
    Remember: there’s always (almost) one more typo!

  7. I thought I was very well-versed on LinkedIn – in fact, I got my first client through it. But the only call to action in my profile is my company website link. The idea of having a call to action video is a new – and really great one – to me. Thanks for the tips!

  8. Lewis-

    You know well the results I’ve experienced applying some of your strategies. Thanks for the great reminders here.

    As for recommendations, I’ve benefited from recommendations from industry leaders, but have benefited MORE by writing recommendations for others, the combination of internal linking and social equity that occurs is worth the time. Are you finding recommendations powerful as well? Any gotchas about writing recommendations you can share?


  9. Thanks for the info, a lot of people think that because Facebook is so big, its the best place to be. Linked in however is about doing business, everyone there wants to do business, everyone on Facebook wants to see pictures of their friends and are looking for entertainment. Totally different audience, thanks for the post.

  10. I’ve been tweaking my LinkedIn presence since they made the app quite a bit better. It still seems like it is primarily used as a twitterfeed though. Few seem to respond to communication through it while they do with direct email or twitter.

    I’ll keep adding to my network still. πŸ™‚


  11. Before Copyblogger published this article, I was the #1 person result for the term “Copywriting.” That’s only because I attended your webinar with Derek Halpern and did 5 minutes’ work on my profile.

    That just proves you really know what you’re talking about, Lewis. πŸ™‚

  12. I get something very useful out of every one of your posts. I hope you’re making loads of money on your paid content. I updated my profile recently but just went back and, one by one, tweaked it based on your suggestions. Better than adding it to your to-do list! I also added WordPress to my profile a while back, which I didn’t know I could do till I saw it on someone else’s profile. Helps to see what others are doing sometimes.

  13. “LinkedIn Means Business” – totally agree. LinkedIn is THE most important social networking platform I use for that very reason. The folks we connect with on LinkedIn are there to do business.

    Great tips. The idea of creating a welcome video is fantastic!

  14. All of these are great suggestions – thanks for sharing. I’ll admit I haven’t used LinkedIn nearly as much as I probably should; like many others, I’ve had some difficulty figuring out where LinkedIn should fit into my social strategy, seeing as how the site is primarily for job seekers, so finding a way to promote our business and fit LI into our marketing model has been difficult. But guides like these definitely help point people like me in the right direction, so I appreciate your taking the time out to put together such a detailed outline.

  15. Thanks for the great tips! My LinkedIn profile has been looking a little neglected, and this was the push I needed to make some significant changes.

    One thing I would add to the point on recommendations as social proof is that if you need more, don’t be afraid to send a polite message asking for one. As I’ve learned time and time again, a happy client will be glad to write you a quick testimonial, so don’t why away from making the request. Ask and, more often than not, you shall receive.

  16. I have always used social media to expand a brand that can one day be sold entirely with less emphasis on a personal face but this is giving me a pause to somehow incorporate linked in thanks for that.

  17. Great post. The social proof makes all the difference, yet it’s so easy to forget to ask for testimonials.

    My profile only started to pull in business when I’d got a few glowing recommendations to add to it.

    My favourite LinkedIn marketing tactic is to use inmail as an ice-breaker to tell targeted contacts to look out for a sales letter and bespoke portfolio in the next day’s mail. It increases response by a huge margin.

  18. Interesting angle. Agree with the spell checking, they are really annoying! I too didn’t appreciate the importance of LinkedIn, concentrating more on Twitter, but will revisit to see how my profile can be improved.

    From a business perspective, I would avoid tying up LinkedIn and Twitter, as the content for Twitter (especially some of the conversations) can be inappropriate.

  19. Wow, i have been on Linked-in for years, but I actually newer paid attention to any of these 7 steps, but reading your post made me realize that I have a bit of catching up to do.

    I especially liked the part, where you explain how the Linked-in users are and have to be addressed compared to users of other Social networks, which of course makes perfectly sense!

  20. I’ve had a LinkedIn profile for almost 2 yrs now and this write up makes it clear that I haven’t used it to my advantage. Facebook may have popularity but LinkedIn is a great entrepreneurial platform! I’m overwhelmed by the all the ideas coming to mind.
    …really great post!

  21. Hey Lewis! Went through your list and updated my LinkedIn profile. I was a terrible copywriter three years ago when I originally created my profile. Thanks.

  22. I recently started using LinkedIn am still learning the ropes, really appreciate your tips here, will definitely check out more of what you have to say on LinkedIn seeing that you have a lot of experience on it.

  23. Once nice technique for tuning your Linkedin profile is to put your company name (eBiz ROI, Inc. in our case) as the name for the link in your company website instead of the default “Company Website” as the anchor text. This serves three purposes:
    1.) Reinforces your brand
    2.) helps you rank for your brand which all companies, big and small should strive for #1 position on the popular search engines for their brand. This is especially important for newer company with websites less than 6 months old that might be in the dreaded “sandbox” and not have share of voice on the first page for their brand name and
    3.) Sets your listing apart as most are not aware of this technique and accept the default Company Name as anchor text.

  24. It seems easy, but to stand out from the rest takes some creativity.

    It’s takes something to really stand out from the crowd!

  25. Well, this one kicked my butt a little bit… I am headed over to LinkedIn now as I have some work to do…

  26. Thanks for the tips Lewis, I’m going to try to improve my keywords throughout my LinkedIn profile right now and see what changes that has if any, might make a case study out of it.

  27. I’m not usually moved to write a thank you for a great tip, but I’m not usually moved to actually deploy the tip(s). Impressive post and impressive motivation. I actually implemented these ideas. Feeling pretty good. Next stop… the LinkedIn video.

  28. Have only just joined LinkedIn and was slightly puzzled about what exactly to do next. I asked that question of Google and this page came up. Think I might have struck gold in my first minute of prospecting.
    Thank you very much.

  29. Lewis, great stuff! The SEO portion is invaluable….I am off to ready your SEO posting now!

    Thank again for the great info, I am looking forward to implementing it. GL!

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