Great Copy Ranges From the Specific to the Precise

Great Copy Ranges From the Specific to the Precise

Reader Comments (12)

  1. Am I the only one who thinks “Great Copy Ranges From the Specific to the Precise” sounds strange next to “10 Sure-Fire Headline Formulas That Work” and “5 Simple Ways to Open Your Blog Post With a Bang”? 🙂

  2. @ Brian – I have no idea why but when I first read the title I thought it said “Great copy ranges from the specific to the general”. I guess my brain is pre-programmed to misread it as such when a phrase “ranges from” was used.

  3. No worries… in fact that’s a fairly common psychological practice… we fill in the blanks based on past experience.

    Judgemental heuristics.

  4. Being specific is one of the most important copywriting skills from writing headlines to opening lines, bullets and more.

    Specific language can help you tightly target your prospect, add interest and colour to your copy and more.

    One of the most valuable things you can do when you write a sales letter is to go back and edit your copy to be as specific as possible.

    Kindest regards,
    Andrew Cavanagh

  5. Very interesting observation, Brian. It’s hard for our minds to visualize what would come between the items so we end up with a jumbled mess. Jumbled mess = no sale.

  6. I can hardly disagree on that point: the more detail you provide, the more believable your story tends to be. In fact, the more it helps you as a writer to delve into what you’re writing about. Be careful to not go overboard with details, though.

  7. I cringe every time I see the words “solutions” or similar meaningless words in marketing messages.

    You’re offering “IT Solutions”? Does that mean you’ll fix my graphing calculator or stress test my server?

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